Talk:Marketing Targets

Tyler dumping some recent thoughts here, incomplete

Marketing Targets
Determining particular messages to be sharing, summed up in a few phrases for further material development. Three groups to give message to:
 * 1)  Application users
 * 2)  Application Developers (including web)
 * 3) Decision makers

Summarise these groups into a couple sentences each and also a terse phrase/headline.

Application Users
Who are they:
 * Users of mapping related applications and tools.

OSGeo projects provide:
 * Applications for them to use for making maps and managing geographic information.

Headline: Tools to Use

Description:
 * Free mapping tools for managing your geographic information

Application Developers
Who are they:
 * Developers of web and desktop applications. Not all familiar with geospatial concepts.  May involve data handling applications.

OSGeo project provides:
 * Application programming libraries for data access and openly accessible desktop/web-based development frameworks. Some components are ready to use or available to be customised further.

Headline: Foundations to Build On

Description:
 * Fast-track your development by building on data access APIs and mature frameworks for web and desktop applications and open standards.

Decision Makers
Who are they:
 * Project managers from GIS, web or IT  development. Management looking for solutions for staff, users or customers.

OSGeo Projects Provide:
 * Approximately 8 Million lines of code, and 500 developers worth of applications and libraries. Access to data formats and open standards to accelerate development and delivery of solutions.

Headline:  ''Deliver Flexibility.... ''

Description:
 * Open solutions for long term stability of your projects.

-- following discussion has been merged with the main content --Seven 10:12, 7 December 2007 (EST)

Michael,

I think something interesting to add to this page is the message we are trying to deliver to different "targets". These include:
 * 1) You can use OSGeo software to get useful work done.
 * 2) You can build your software/service on top of OSGeo software.
 * 3) You can sponsor OSGeo and get benefits.
 * 4) You can contribute time and effort to OSGeo to improve the organization and software.

At the executive left we might be trying to get messages 2 and 3 across. To average folks we might be promoting messages 1. To existing users we might be promoting message 4.

--Warmerda 23:43, 15 March 2006 (CET)

Yes, in retorspect I sort of left it implicit that this is actually a 3-D table: WHO, HOW, and WHAT, with the WHAT being the specific messaging construct (such as you've listed above).

I should probably go dig up my Marketing 101 folder...

-mpg

--

Add new discussion here: