Foss4g 2016 style guide

Style guide
A style guide contains all design elements that can be used in web, print etcetera. It helps to create a consistent, directly recognizable style for an organization, or for an event, such as FOSS4G-2016

Store in SVN
All logo's, banners etc are stored in SVN: https://svn.osgeo.org/osgeo/foss4g/2016/marketing/. Ask Jeff McKenna if you need write access to the SVN

Elements
A style guide contains these elements:

Logo

 * Variations: with/whitout date, with/without outline
 * Sizes: wide (normal, ratio 10:3), squared/compact
 * Source of images: https://svn.osgeo.org/osgeo/foss4g/2016/marketing/logo/

Pay-off / descriptor / slogan

 * Example: "Just do it", used by Nike. And "I Amsterdam", used by the municipality of Amsterdam
 * Postcard greeting: "Welcome to Germany!" (In case anyone wonders "Where is Bonn?")

Color guide

 * A set of primary and possibly secondary colors.
 * To be described in PMS, RGB and CMYK

Typography

 * Logo font: Dicot Bold ("FOSS4G"), Dicot Medium ("BONN 2016")
 * Postcard handwriting: Pecita Expanded ("Welcome to Germany")
 * Additional fonts: OpenSans (various side texts)

Graphic elements

 * Such as horizontal or vertical lines

Photography

 * Photos by the city of Bonn:

Applications

 * In advance (starting: now!)
 * Website
 * Twitter account profile page
 * Flyers
 * Postcards
 * Viral invitations "meet me in Bonn"
 * Ads (in magazines)


 * During the event
 * Roll-up banners
 * Flags
 * Stationary
 * Congress-App
 * Small flags (to be used on tables)
 * Signage
 * Goodie-bag
 * T-shirts / neckties
 * Mugs
 * USB sticks / DVD (OSGeo-Live 2016 edition)
 * Presentation slides
 * Promotion videos
 * Fade-ins & fade-outs of presentation videos
 * Booth