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This entry emphasizes the geography - through the rose compass - based on the rose compass on Long Wharf and ties in Boston and the merchant trade heritage, and the fact that this is a conference where people from different parts of the world are coming together to this location. Each person - while I can't say are absolutely unique to one another, are different from one another. As they are each from a different compass point, they represent people with unique perspectives and cultures. There are always a few stragglers, however, including at least one marching to his/her own tune.