Difference between revisions of "Marketing Plan"

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m (Outline of the Marketing Plan)
 
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==[[Executive Summary]]==
 
==[[Executive Summary]]==
 
==[[The Challenge]]==
 
==[[The Challenge]]==
Brief description of product to be marketed and associated goals, such as sales figures and strategic goals.
+
 
 
==[[Situation Analysis]]==
 
==[[Situation Analysis]]==
 
===Organization Analysis===
 
===Organization Analysis===

Revision as of 20:30, 25 November 2007

Deadlines and Timetable

Marketing Plan Outline

Executive Summary

The Challenge

Situation Analysis

Organization Analysis

  • Mission Statement
  • Vision Statement
  • Value Statement
  • Culture
  • Strengths
  • Weaknesses
  • Market share

Customer Analysis

  • How many?
  • Who are they?
  • What drives them to OSGeo?
  • What areas of OSGeo are more atractive to the largest number of people?

Competitor Analysis

  • What is a competitor for OSGeo?
  • Who are they?
  • Where are we in relation to them?
  • Strengths
  • Weaknesses
  • Market share

Collaborators

  • Developers, voluntaries, employees, etc.

Climate

Macro-environmental PEST analysis

  • Political and legal environment
  • Economic environment
  • Social and cultural environment
  • Technological environment

Business Environment SWOT Analysis

Market Segmentation

Alternative Marketing Strategies

Selected Marketing Strategy

Price / Sponsoring

Distribution (Place)

Promotion

Short & Long-Term Projections

Conclusion

Appendix

Calculations of market size, commissions, profit margins, break-even analyses, etc