Marketing Targets

A simple intersection of the following two lists will show the targets that OSGeo's limited resources shold be directed at for best advantage.

The more detailed needs of the individuals who are covered here can be found at the WebCom OSGeo Site Focus page.

Who are we addressing?

The following list shows who Marketing should address. They should be prioritized...

Users

• GIS professionals
• Web developer
• Site maintainer (they often need vendor independent consultation for strategic questions)
• ISP (they are multipliers, ISP with a standard LAPP+OSGeo Stack would be golden delicious)
• Hobbyists

Media

• Magazine journalists
• Bloggers

For-profit corporate types

• The really big companies need not be addressed by marketing, they should be contacted and addressed directly. Whenever they stumble across OSGeo in the web they should recognize the Foundation and value what is being done here.
• Spatially aware companies
• Spatially ignorant companies
• Single contractors
• VP-level
• Project leads, product managers, senior engineers / architects
• Engineers

• other well-known OS names
• other OS foundations
• well-known GIS/geo types, e.g. key-noter types
• independent consultant types
• non-profit types

Academia

• Professors
• Students

Government

• Small communities
• Counties
• States
• Ministries
• Regional, commercial organizations

The HOW

• monthly(?) newsletter from Foundation

• tradeshows/conferences/etc (different types: technical or OS focussed, industry/general, academic)
  • booth
  • talks
  • workshops
  • BOFs

• magazine articles
  • technical articles
  • educational articles
  • interviews with well-known OSGeo names

• direct contact
  • contact key influencers, many names/addresses already known by OSGeo members
  • invite-only forum at shows? (e.g. host small dinner or luncheon)

• press releases

• blogs

• case studies and white papers