Talk:Marketing Targets

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Revision as of 19:40, 15 March 2006 by Mpg (Talk | contribs)

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Michael,

I think something interesting to add to this page is the message we are trying to deliver to different "targets". These include:

  1. You can use OSGeo software to get useful work done.
  2. You can build your software/service on top of OSGeo software.
  3. You can sponsor OSGeo and get benefits.
  4. You can contribute time and effort to OSGeo to improve the organization and software.

At the executive left we might be trying to get messages 2 and 3 across. To average folks we might be promoting messages 1. To existing users we might be promoting message 4.

--Warmerda 23:43, 15 March 2006 (CET)

Yes, in retorspect I sort of left it implicit that this is actually a 3-D table: WHO, HOW, and WHAT, with the WHAT being the specific messaging construct (such as you've listed above).

I should probably go dig up my Marketing 101 folder...

-mpg