I think something interesting to add to this page is the message we are trying to deliver to different "targets". These include:
- You can use OSGeo software to get useful work done.
- You can build your software/service on top of OSGeo software.
- You can sponsor OSGeo and get benefits.
- You can contribute time and effort to OSGeo to improve the organization and software.
At the executive left we might be trying to get messages 2 and 3 across. To average folks we might be promoting messages 1. To existing users we might be promoting message 4.
--Warmerda 23:43, 15 March 2006 (CET)
Yes, in retorspect I sort of left it implicit that this is actually a 3-D table: WHO, HOW, and WHAT, with the WHAT being the specific messaging construct (such as you've listed above).
I should probably go dig up my Marketing 101 folder...