Foss4g 2016 style guide

Style guide
A style guide contains all design elements that can be used in web, print etcetera. It helps to create a consistent, directly recognizable style for an organization, or for an event, such as FOSS4G-2016

Elements

 * A style guide contains these elements:

Logo

 * In several graphical formats: PNG, PDF, SVG, EPS, AI

Pay-off / descriptor / slogan

 * Example: "Just do it", used by Nike. And "I Amsterdam", used by the municipality of Amsterdam

Color guide

 * A set of primary and possibly secondary colors.
 * To be described in PMS, RGB and CMYK

Typography

 * Typeface (font) to be used.
 * Preferably easy to be used on Mac/Linux/Win/Android

Graphic elements

 * Such as horizontal or vertical lines

Photography

 * Preferably consistent in expression: e.g. always including people

Sound

 * Perhaps "Tagen wie diese": []

Applications

 * In advance (starting: now!)
 * Website
 * Twitter account profile page
 * Flyers
 * Postcards
 * Viral invitations "meet me in Bonn"
 * Ads (in magazines)


 * During the event
 * Roll-up banners
 * Flags
 * Stationary
 * Congress-App
 * Small flags (to be used on tables)
 * Signage
 * Goodie-bag
 * T-shirts / neckties
 * Mugs
 * USB sticks / DVD (OSGeo-Live 2016 edition)
 * Presentation slides
 * Promotion videos
 * Fade-ins & fade-outs of presentation videos
 * Booth