Marketing Budget 2009

DRAFT --

Based on OSGeo Budget 2009 the Marketing has up to $50,000 to manage. More details will be discussed at Marketing Committee meetings and updated here.

2007 and 2008 Review

 * 1) 2007 financial reports and 2008 reports (for first three quarters of 2008) are available.  These show the expenses for marketing.
 * 2) In summary, in 2008 approximately $14,000 was spent supporting marketing.  In 2007 it was around $6,000.
 * 3) Refer to Marketing Budget 2008 for more background regarding the focus from the previous year.

Communication and Branding
Phase 2, following up from Marketing Budget 2008 will involve more focused design products for use in the website and other material. These would be focussed on an OSGeo Brochure (2 sheets / 4 pages (DIN A 4, Format 21 x 29,7 cm) Concept, Design/Layout) and possibly on Website Design and OSGeo Journal Design.

Material Production
After above projects are complete there will be need to print and reproduce items such as brochures or advertisements. A small amount of funds is put aside for helping print, distribute and deliver these items. This will include trying to have them printed locally wherever possible.

Event Support
The committee will select certain events that it sees as ideal for promoting OSGeo's goals. Funds may be used to cover costs such as booth rental space, booth supplies, sponsorship positions, travel costs for organisers, etc. This budget does not include a list of specific events, but is generally set to cover the costs of 2-3 events at $2-3,000 each. If more funding becomes available, this item will be scaled up to include more events.

Summary

 * Much of the above can be rolled up into the Exhibition Pack concept currently being discussed.