Marketing Meeting 2009.02.05

Attending
Regular meetings are held on the first Thursday of every month at 7am UTC Please subscribe to the Marketing calendar file at http://www.osgeo.org/calendars/Marketing.ics Join the meeting using IRC at channel (#osgeo). You can install IRC software or use this online IRC client (select #osgeo from the drop-down list, and type /nick YOURNAME, to set your nickname for use in the channel).

Next meeting is Thursday February 5th 07h00 UTC (Wednesday in some regions).

Agenda

 * Roll call
 * Review previous minutes: Marketing Meeting 2009.01.15'''
 * Update on main projects:
 * Events
 * AAG 2009 (Alex)
 * FOSS4G2009 (Cameron)
 * Others...
 * Material Development & Communication and Branding (Tyler)
 * Exhibition Pack (Alex)
 * Website design (Daniele)
 * Summer of Code 2009 (Wolf)
 * Other...
 * Review time/date for next meeting

Minutes
Update on main projects: a poster in universities should be good [12:22am] mmontesinos: but ... how to get enough universities physically? [12:22am] wildintellect: if we have good flyers, AAG is a good place [12:22am] TylerM: ahh yeah [12:22am] wildintellect: I'll be meeting lots of academics there [12:22am] _wolf_: that is the question. If we have a ready poster that only needs printing it might help [12:23am] _wolf_: wildintellect: that would be very nice indeed! [12:23am] mmontesinos: maybe trying to contact professors in our lists? [12:23am] TylerM: what is the main value to OSGeo projects for doing this? [12:23am] TylerM: Just so we are clear [12:23am] _wolf_: also new this yar is that I'd like to see more cross-project ideas and more mentor activity [12:23am] darkblue_B: students are the future developers [12:23am] wildintellect: and I can get my professors to circulate amongst their colleagues and former students [12:23am] wildintellect: I agree with darkblue_B [12:23am] TylerM: FYI - we earned $10,000 from it last year [12:23am] _wolf_: exactly [12:24am] _wolf_: plus visibility [12:24am] TylerM: why did we get the money wolf? [12:24am] wildintellect: I know qgis has picked up some good students [12:24am] _wolf_: these students are tomorrows industry workers. If they like OSGeo as students they influence their employers [12:24am] TylerM: all great reasons to promote it [12:25am] darkblue_B: MSft pays to get their SQL products placed in grad database research programs [12:25am] _wolf_: Google pays $4500 work the work for each student and $500 per student to the org as support [12:25am] TylerM: darkblue_B: maybe we can get some to make sure our products are compatible? [12:25am] _wolf_: the org is free to do what it wants with the money [12:26am] TylerM: this year wolf and I will use the funds to meet in hawaii to discuss how to use the funds further [12:26am] TylerM: hehehe [12:26am] _wolf_: [12:26am] TylerM: \o/ [12:26am] darkblue_B: I suggest an active and vibrant alliance with Postgres when reaching out [12:26am] _wolf_: so last year we got $10000 and sent out a few t-shirts [12:26am] wildintellect: seems like they gave us the money we need to advertise well for this year [12:26am] _wolf_: $10000 [12:26am] TylerM: so if you want to be involved, sign up to the SoC list and say hi [12:26am] • darkblue_B now they are real marketers [12:27am] TylerM: any if anyone wants to take a crack at a poster, where can they get the info they need? [12:27am] wildintellect: TylerM, any chance we can clean up the mailing list page to make it easier for new people to find the list they want? [12:28am] TylerM: I'm not sure.. I think there is just an html template somewhere.. usually people are directed directly to a listinfo page [12:28am] TylerM: i don't think too many sites just point to the whole list [12:28am] wildintellect: I'm talking osgeo specific lists [12:29am] TylerM: you mean http://lists.osgeo.org ? [12:29am] sigq: Title: lists.osgeo.org Mailing Lists (at lists.osgeo.org) [12:29am] TylerM: I agree could be better.. it's auto-generated - or do you mean a wiki page? [12:29am] wildintellect: yup, I head straight there [12:29am] _wolf_: The info is in the Wiki: here is the starting page (I'll redirect it to the 2009 page once it's done) [12:29am] _wolf_:       http://wiki.osgeo.org/wiki/Google_Summer_of_Code [12:29am] sigq: Title: Google Summer of Code 2008 - OSGeo Wiki (at wiki.osgeo.org) [12:29am] TylerM: you are savvy enough to know about that URL, then you probably know how to use CTRL-F too [12:30am] TylerM: not sure how to improve it.. we can try though [12:30am] wildintellect:       http://www.osgeo.org/content/faq/mailing_lists.html [12:30am] sigq: Title: OSGeo Mailing Lists | OSGeo.org (at www.osgeo.org) [12:30am] TylerM: okay, good thanks! [12:30am] _wolf_: the flyer for 2008: http://svn.osgeo.org/osgeo/marketing/flyer/ [12:30am] sigq: Title: Revision 1313: /marketing/flyer (at svn.osgeo.org) [12:30am] wildintellect: that's the page that might be more clear [12:31am] TylerM: Well, it's time to wrap up here guys [12:31am] crschmidt: g'night [12:31am] TylerM: * Next meeting is first Thursday in March [12:31am] • _wolf_ gets back to his RFC2822 date parser [12:31am] TylerM: cya crschmidt - thanks for staying up [12:31am] • darkblue_B drops off [12:31am] TylerM: mmontesinos: I guess you'll be in Girona that week [12:32am] mmontesinos: yes, but it's at 8 AM, so maybe I'll be able to make it [12:32am] TylerM: I should be around home still.. okay, great. In the meantime let's keep in touch on the lists and wiki. [12:32am] TylerM: thanks a lot for coming and participating! very encouraging meeting [12:32am] mmontesinos: see ya [12:32am] wildintellect: TylerM, we'll probably need to get the banner and pop up ordered before next meeting [12:33am] mmontesinos left the chat room. ("ChatZilla 0.9.84 [Firefox 3.0.5/2008120122]") [12:33am] TylerM: wildintellect: we might need a design by then too [12:33am] wildintellect: probably a good idea [12:33am] TylerM: if you can help identify which designs are a higher priority for your event, then we can focus on them first... [12:33am] racicot left the chat room. (Read error: 60 (Operation timed out)) [12:33am] TylerM: maybe highlight them on http://wiki.osgeo.org/wiki/Marketing_Material_development [12:33am] sigq: Title: Marketing Material development - OSGeo Wiki (at wiki.osgeo.org) [12:33am] TylerM: ?? [12:33am] wildintellect: banner/throw should be easy [12:34am] TylerM: ah yeah [12:34am] TylerM: okay, i'm gonna crash now too [12:34am] TylerM: thanks for coming darkblue_B and wildintellect and _wolf_ [12:34am] TylerM: and thanks to sigq for the excellent logging [12:34am] wildintellect: darkblue_B, got a minute to talk about California chapter? [12:35am] TylerM: == meeting closed ==
 * Attending: Tyler, Daniele, Alex, Brian, Miguel, Christopher, Wolf
 * Reviewed previous minutes
 * I'll note that the logo usage policy discussion didn't carry on very far in the mailing list
 * Tyler moved to adopt these minutes as official for the committee, all were in favour
 * Tyler gave recap of how/why project leads were chosen for each project
 * Events
 * We don't have a leader for this project in general - Cameron had to step down for the time being but we do have at least two people who can give reporst on a particular event.
 * Alex gave update on the AAG event. http://wiki.osgeo.org/wiki/AAG_2009
 * the booth fee doesn't include power or tables - that's gonna cost $150
 * It does include 2 entrance fees to the conference, but not presenters which all of our volunteers are so we have 2 tickets if anyone wants to volunteer for the booth
 * Some union rule about only fulltime employess being allowed to do table setup
 * We need the full list of booth volunteers before march so we can get their badges setup
 * Cameron wasn't able to attend. Report on FOSS4G skipped.
 * Looking for anyone to volunteer to help manage OSGeo's booth at FOSS4G
 * Brian mentioned the Toronto Code Sprint that many will attend next month (March 7-10)
 * Miguel talked about the Girona, Spain event 3rd meeting of Open Source Days, first week of March.
 * Stallman will be speaking this year, OSGeo-es group will be helping/involved too, could use promotional material to hand out
 * Wolf mentioned that there is a Finnish event April 21st that he and Ari will be at. Ari is helping organise it.
 * Tyler explained current progress of Marketing Material Development.
 * Jeroen and Tyler getting quotes for contract work to develop layout, design for various types of material
 * Alex described current state of Exhibition Pack project
 * Much is waiting on the Material Development
 * He has been looking at more quotes on the banner and table throw
 * Will pull together the specs and options and will mail out to see if other people have sources
 * Daniele introduced current state of Web site design project and general discussion continued...
 * TylerM: this feeds into or out of the Material development side of things in a way too..since we'll have templates etc for digital documents which could be used for web site too.
 * We are currently at the begining of the website design review. I'd like if possible some more thoughts from all about What can be improved.
 * The next task is to make an "Inventory of OSGeo Website Assets", this means to list the content of the website that is valuable and should be a) More accessable to users; b) In no circumstances be lost or deleted; c) that drive people to OSGeo's website, etc.
 * For the webcom and marketingcom, please share ideas on the wiki: http://wiki.osgeo.org/wiki/Web_site_design
 * Having a dump of our current site map would help show what we have already for content
 * General agreement that almost all content on current is worth keeping, though maybe just not in same location or on same site
 * But instead taking a subset of that content, promoting it to a higher level, and moving other things to somewhere that isn't the 'home'
 * Chris: three pieces of core information: * What is OSGeo, * What are the OSGeo Projects, * How is using an OSGeo project giong to help me
 * Tyler: I think all the use cases / targets have been identified - at least initially.. across several threads and wiki pages. Summarised here and another really simple rough rough rough diagram of how the three categories of visitor could be addressed here - thought process background is here
 * Wolf described approach for 2009 Google Summer of Code
 * Google has announced SoC 2009 will run, but at a reduced scale. That means we need to impress Google even more to be accepted as a mentor, but our trackrecord is quite good.
 * Last year: We had 20 students, and 15 completed, some are still around as developers on OSGeo projects
 * One of the goals of SoC is to bring in new developers, so we need to target some Geoinformatics students, also we need to think of a way to attract students