Marketing Targets

I offer the following two lists for your consideration: a "WHO" list, showing who are the types of people we want to outreach to, and a "HOW" list, showing the various approaches we can use to do the outreaching. I'm just brainstorming here, and I have a developer-centric bias -- feel free to add/edit/amend.

If you recall back to your Marketing 101 class, you'll see where I'd like to go with this: once we get these fleshed out, we can then build a simpe table showing the intersection of the two lists, and use that to assign our limited resources for best advantage.

Note the WebCom is also assembling a list with more detailed character assasinations - please check that the needs of The WHO are covered here: [|Site Focus - Target]

The WHO

 * media
 * magazine journalists
 * bloggers


 * for-profit corporate types (can break down into "big companies (e.g. Autodesk)", "little companies (e.g. LizardTech)", and "independents & friendlies (e.g. Refractions))
 * VP-level
 * project leads, product managers, senior engineers / architects
 * engineers


 * other well-known OS names


 * other OS foundations


 * well-known GIS/geo types, e.g. key-noter types


 * independent consultant types


 * non-profit types


 * academia
 * professors


 * government


 * user groups

The HOW

 * monthly(?) newsletter from Foundation


 * tradeshows/conferences/etc ''(different types: technical or OS focussed, industry/general, academic)
 * booth
 * talks
 * workshops
 * BOFs


 * magazine articles
 * technical articles
 * educational articles
 * interviews with well-known OSGeo names


 * direct contact
 * contact key influencers, many names/addresses already known by OSGeo members
 * invite-only forum at shows? (e.g. host small dinner or luncheon)


 * press releases


 * blogs


 * case studies and white papers