Marketing Artefacts

The page defines the Marketing Artefacts required to make effective use of the OSGeo Marketing Pipeline. This list is to be referenced during the OSGeo Incubation process to ensure a project supports OSGeo marketing requirements.

= Application Overview =
 * Description
 * A one page marketing page targeted at a someone considering using GeoSpatial Open Source, who may be a GeoSpatial User, a Technical person without much geospatial expertise, or manager with limited GeoSpatial or technical experience. Overview development and publishing is coordinated as part of the OSGeo-Live project.
 * Published Overviews: http://live.osgeo.org/overview/overview.html
 * How to create an Overview: http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview


 * Incubation Criteria
 * Proposed to be required for all OSGeo projects


 * Responsibility
 * Project's team

= Logo =
 * Description
 * A logo for the application, which is used by various marketing artefacts - like the Project Overview, Quickstart, Powerpoints, Content Diagrams, etc
 * How to create a logo is explained in: http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview
 * A 32x32-pixel XPM icon for use by the Debian menus
 * A 48x48-pixel PNG icon for use by freedesktop.org menus
 * Background color=transparent (not white)
 * Logo is also useful for incorporating into diagrams for presentations OSGeo project descriptions


 * A future requirement would be to provide the logo in larger formats in order to be cut into presentations and similar
 * SVG version of the icon(preferable)
 * Large PNG versions of the icon - standard size still To be Determined
 * GIF versions of the image (PNG images sometimes don't seem to have their background rendered correctly in MS Powerpoint)


 * Incubation Criteria
 * Proposed to be required for all OSGeo projects

= Graphical Image =
 * Description
 * Each project needs to have a representative image, usually a screen snapshot.
 * To be used in Project Overview, Powerpoint Presentations, etc.
 * Images are to be stored here: https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/images/screenshots/1024x768
 * How to create an image is explained here: http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview


 * Incubation Criteria
 * Proposed to be required for all OSGeo projects


 * Responsibility
 * Project's team

= Application Quick Start =
 * Description
 * Contains detailed steps showing a new user how run one core use case for the application.
 * Examples are linked from http://live.osgeo.org/quickstart/quickstart.html

How to write an Application Quick Start is defined here: Live_GIS_Add_Project


 * Incubation Criteria
 * Proposed to be required for all OSGeo projects with executable applications, to be in place by FOSS4G 2011


 * Responsibility
 * Project's team

= OSGeo-Live Lightening Presentation =
 * Description:
 * This presentation provides a lightening overview of all applications on the OSGeo Live DVD/Virtual Machine, with one slide/project. It should take under 30 minutes, to fit into most conference programs. With over 40 projects and a few overview slides, each slide is limited to ~ 20 to 30 seconds.
 * Presentation is currently stored here: https://svn.osgeo.org/osgeo/livedvd/promo/en/presentations/OSGeoLive4_0Taster/


 * Requirements from each project:
 * One slide which contains:
 * Image as per
 * Text in notes providing a 20 sec script for the presenter to read. A reference to the one page project overview, to provide the presenter with background information. This should be derived from the


 * Responsibility
 * OSGeo Live team to compile the presentation based upon the Project Overview.
 * Project team to review slides and text for accuracy.


 * Incubation Criteria
 * Highly desirable, but not specifically required for incubation.

= Project Specific Presentation =
 * Description
 * Up to 20 min presentation for each specific project.


 * Responsibility
 * Project's team


 * Incubation Criteria
 * Not required for OSGeo Incubation

= Maturity Rating =
 * Description
 * A 5 star rating system to qualify the how established a project is. Rating is to be broken down as follows:
 * 5 stars: This rating is yet to be defined, and will not be allocated to projects yet. Project includes bundled software, regular builds, security updates, training, etc.
 * 4 stars (mature): Project has passed osgeo incubation as per: http://www.osgeo.org/incubator/process/project_graduation_checklist.html
 * 3.5 stars: Not to be used yet, but may later be introduced for projects which have entered incubation.
 * 3 stars (established): Project has Stable Software, a Stable community, is deployed in production systems, and is ready to pass criteria to enter incubation, as per: http://www.osgeo.org/incubator/process/evaluation.html
 * 2 stars (stable): Project has Stable Software.
 * Project produces periodic releases of stable software which is used in production systems.
 * 1 star (beta): Project has Beta software.


 * Responsibility
 * OSGeo Live team is responsible for ranking. (This responsibility may pass over to the incubation committee)


 * Incubation Criteria
 * Required for OSGeo Incubation

= OSGeo Live =
 * Description
 * A DVD and Virtual Machine containing Open Source GeoSpatial Software, handed out at conferences around the world.


 * Incubation Criteria
 * OSGeo supported client and server applications are expected to be packaged on the OSGeo Live DVD.
 * Libraries are not expected to be bundled into OSGeo Live, unless they are incorporated in other applications.


 * Responsibility
 * OSGeo Live Project team to create DVD
 * Projects teams responsible for packaging their software in accordance with packaging guidelines below

Install script

 * Description
 * A script to install an application onto the OSGeo Live DVD, as per: Live_GIS_Build


 * Responsibility
 * Project's team

Test Description

 * Description
 * Describe how to test if the application runs on the LiveDVD as per: Live_GIS_Disc_Testing (To be replaced by Quick Start from version 4 of the Live DVD in FOSS4G 2010)


 * Responsibility
 * Project's team

Test Results

 * Description
 * Results from running test procedures for the OSGeo Live DVD as per: Live_GIS_Disc_Testing


 * Responsibility
 * Project's team

Glossary

 * Description
 * Table of acronyms, their expanded terms, and optionally one sentence explaining the term. Contains terms and accronyms used in the OSGeo Live documentation.


 * Responsibility
 * OGC and OSGeo Live team, with contributions from all documenters.

=OGC Artefacts=

OGC Standard Context Diagrams

 * Description
 * Probably 4 or 5 context diagrams visually demonstrating the relationship between standards
 * Hopefully to be introduced to the Live DVD from FOSS4G 2010


 * Responsibility
 * OGC

OGC Standard Definition

 * Description
 * 1 paragraph
 * Can be largely derived from: http://www.opengeospatial.org/standards (probably targeted as less technical audience)
 * Covers
 * What does the standard cover
 * When would you use the standard
 * Hopefully To be introduced to the Live DVD from FOSS4G 2010


 * Responsibility
 * OGC

OGC Standard Overview

 * Description


 * 1 page overview of an OGC standard to be available as 1 page pdf, 1 page word document and html
 * Provide a diagram showing the standard in context with other standards
 * Provide background as to why the standard was developed, including history. What hole does it fill.
 * Provide examples of where the standard is used
 * Explain the differences between the different versions of the standard
 * What is the reference implementation of the standard
 * See Also: Mention other similar standards
 * Provide indication about how widely accepted the standard is. How widely has it been deployed, what applications have implemented support, etc.
 * (Hopefully to be introduced to the Live DVD from FOSS4G 2010)


 * Responsibility
 * OGC

= Technology Comparisons =
 * (Possible future OSGeo Incubation Requirement)
 * Description
 * Comparisons between similar projects ease the technology selection process for new users wishing to determine which technology is right for them. These technology comparison summaries provide tables list available features and key selection criteria against applications.
 * Comparison projects:
 * Desktop Comparison
 * Web Mapping Comparison
 * Web Service Comparison
 * See the WMS Shootout. WFS/WCS comparison is still wishware.
 * Database Comparison (hopefully will start to be covered at foss4g 2010)
 * Web Processing Service Comparison (still wishware)
 * Mobile Application Comparison (hopefully introduced through a talk at foss4g2010)


 * Incubation Criteria
 * Not required for incubation yet.

= Case Studies =
 * Description
 * Systems architects and project directors reduce project risk by reviewing previous implementations of technologies they are considering. Hence, case studies which describe how Open Source Geospatial has been used in previous project are very valuable. Case Studies from risk adverse organisations (like government) are usually more valuable than those from R&D organisations (like University projects).
 * Projects should link to case studies. SeeCase Studies and the OSGeo Journal for ideas.


 * Incubation Criteria
 * Not required for incubation yet.

= Training =
 * Description
 * Availability of training material for applications.
 * Training requirements and templates still to be defined.


 * Incubation Criteria
 * Not required for incubation yet.