FOSS4G 2016 PR

Motto / Slogan
OSGeo.org: 10 years of Free and Open Source Software for Geospatial Building Bridges in Bonn Join us in Bonn

ToDo

 * To be developed: foss4g_2016_style_guide

Early bird discount
For the organization it has a lot of advantages to know as early as possible how many folks will turn up. Over the last FOSS4G's the week before the (often re-scheduled) closure of the early bird discount shows a peak in registration. Generally, half of the final number of registrations is an early bird.

Idea:
 * T shirt with logos of all previous FOSS4Gs plus the ability zo mark them as "I've been there".
 * Distribute these shirts in advance to early birds subscribers.
 * Connect it to an viral "show your Fo|SS4G 2016 shirt at special places and locatins (taj Mahal, local OSGeo event, North Pole, your pet wearing it etc. or on any bridge ;-)).
 * Show these results on Facebook

Other benefits:
 * Save your bed in BaseCamp
 * Save up your participation of the worksohps, as they are very often early overbooked

Twitter

 * Through OSGeo account
 * hashtag #osgeo #foss4g and #foss4g2016

GIS Magazines & portals

 * Germany (and international):
 * |press distributor of FOSSGIS conference
 * Netherlands:
 * GISMagazine.nl (6/year, 3K)
 * Geo-Info.nl (4/year), 2K)
 * International:
 * Geo International & Geo UK (monthly, 10K, )
 * Giscafe.com (71% North America, 12% Europe, ))
 * directionsmag.com
 * geospatialworld.net
 * geoinformatics.com
 * SlashGeo
 * Wired Magazine (Map Section)
 * Position Magazine (http://www.intermedia.com.au/print/news-item/position-magazine)
 * GISuser.com,
 * Baliz-media
 * Asian surveying and mapping
 * GIS professional
 * Gaceta tecnologica,
 * GEOInformatics
 * 3d Visualization World
 * Sensors and Systems
 * Some 50 more:

General open source-friendly magazines and portals

 * Linux Journal, freesoftwaremagazine.com, linux-magazine.com, ,

OSgeo related sites

 * Local chapters
 * OSGeo projects
 * Discuss mailing list

Events
Postcards can be distributed at other events (e.g in the goodie bag)
 * Events from local chapters. Thus: distribute postcards to local chapters
 * Other gepspatial events
 * Other open source releted events

Knowledge from previous FOSS4Gs

 * 2014 Promotional material meeting FOSS4G_2014_20131202
 * 2013 target, concept, communications: FOSS4G2013_Reflections_by_the_LOC
 * 2013 delegates by country etc. []
 * FOSS4G_2010_Marketing (focusses on banners and refering websites)
 * FOSS4G_2009_Marketing_Plan (with an attempt to describe target groups)
 * Several individual impressions from FOSS4G-2013
 * FOSS4G Cookbook/handbook FOSS4G_Handbook: mainly tips on press releases
 * Metrics of previous FOSS4G's by country, registration date etc.

== General OSGeo marketing thoughts
 * At least over the last year, the marketing mailing list focusses on technical aspects (printing USB sticks, OSGeo flyer design, Paypal account etc.)
 * Marketing committee itself has shown much activity over the last three years
 * Board_Meeting_2013-02-26#Board_Priorities

Bonn's Unique selling points / themes / Leitmotive

 * Nature
 * River Rhine
 * Siebengebirge
 * Culture
 * Beethovens place of birth []
 * Scientific museum Deutsches Museum Bonn
 * Sports and leisure
 * Baseball, Basketball
 * Other major sports in nearby Cologne (20 km): soccer, icehockey
 * Sustainability
 * Cycling: []
 * Politics
 * Conference in former pleanry building/pleanry chamber
 * History
 * UN
 * Museum Haus der Geschichte
 * 10 years OSGeo.org []