Marketing Budget 2009 - Revision history

Tmitchell: final notice

2008-12-11T21:15:14Z

final notice

Arnulf: /* Summary */ moved exhibition pack to Q1

2008-12-11T08:22:13Z

Summary: moved exhibition pack to Q1

Tmitchell: /* Summary */

2008-12-11T07:57:01Z

Summary

Tmitchell: /* Summary */ updated numbers

2008-12-11T07:51:04Z

Summary: updated numbers

Tmitchell: /* Summary */ add % proportions column

2008-12-08T20:35:21Z

Summary: add % proportions column

Tmitchell: add note re workplans

2008-12-08T20:17:28Z

add note re workplans

Tmitchell: playing with numbers

2008-12-08T18:10:15Z

playing with numbers

Tmitchell: playing with numbers

2008-12-08T18:08:12Z

playing with numbers

Tmitchell: add pointer to expo pack

2008-11-14T06:45:48Z

add pointer to expo pack

Tmitchell: /* Communication and Branding */

2008-10-20T19:06:49Z

Communication and Branding

← Older revision		Revision as of 21:15, 11 December 2008
Line 1:		Line 1:
−	'''~~DRAFT~~'''	+	'''FINAL''' - approved at [[Marketing Meeting 2008.12.11]]
	------		------

@@ Line 59: / Line 59: @@
 | [[Exhibition Pack]] Prototype
 | $5,000
-| Q3
+| Q1
 | 10%
 |-

@@ Line 58: / Line 58: @@
 |-
 | [[Exhibition Pack]] Prototype
-| $10,000
+| $5,000
 | Q3
 | 10%
 |-
 | Event Support
-| $10,000
+| $15,000
 | Q1-4
 | 25%

@@ Line 43: / Line 43: @@
 |-
 | Communication / Branding (phase 2)
-| $15,000
+| $5,000
 | Q2-3
-| 30%
+| 10%
 |-
 | WebSite Redesign
-| $15,000
+| $20,000
 | Q2-3
-| 30%
+| 40%
 |-
 | Material Production
@@ Line 58: / Line 58: @@
 |-
 | [[Exhibition Pack]] Prototype
-| $5,000
+| $10,000
 | Q3
 | 10%
@@ Line 65: / Line 65: @@
 | $10,000
 | Q1-4
-| 20%
+| 25%
 |-
 |'''Total'''

@@ Line 40: / Line 40: @@
 ! Est. Cost
 ! Timing
 |-
 | Communication / Branding (phase 2)
 | $15,000
 | Q2-3
 |-
 | WebSite Redesign
 | $15,000
 | Q2-3
 |-
 | Material Production
 | $5,000
 | Q2-3
 |-
 | [[Exhibition Pack]] Prototype
 | $5,000
 | Q3
 |-
 | Event Support
 | $10,000
 | Q1-4
 |-
 |'''Total'''
 | $50,000
 | Roughly 50% Q1-2, 50% Q3-4
 |-
 |}

@@ Line 2: / Line 2: @@
 ------
-Based on [[OSGeo Budget 2009]] the board decided that the Marketing Committee would have up to $50,000 to manage.  More details will be discussed at [[Marketing Committee]] meetings and updated here.
+Based on [[OSGeo Budget 2009]] the board decided that the Marketing Committee would have up to $50,000 to manage.  More details will be discussed at [[Marketing Committee]] meetings and updated here.  More specific work plans and roles will be determined as projects progress.
 == 2007 and 2008 Review ==

@@ Line 13: / Line 13: @@
 '''2009''' will focus on the next stage of developing and clarifying our brand and developing new materials that can be used for handing out at events or for online use.  This will include rebranding and design of our website as well as production of hardcopy material.  There will still be some funding for event support (booth space, etc), but the spending focus will be largely on the exhibition pack concepts and website redesign.  Shortfalls in funding will result in scaling back event support.
-==  Communication and Branding ==
+===  Communication and Branding ===
 Phase 2, following up from [[Marketing Budget 2008]] will involve more focused design products for use in the website and other material. These would be focussed on an OSGeo Brochure (2 sheets / 4 pages (DIN A 4, Format 21 x 29,7 cm) Concept, Design/Layout) and possibly on Website Design and OSGeo Journal Design.
-== Website Redesign ==
+=== Website Redesign ===
 Following from Phase 2 above, redesign concepts for the website will be implemented.  Including refocus of target groups and content, as well as look and feel.
-== Material Production ==
+=== Material Production ===
 After above projects are complete there will be need to print and reproduce items such as brochures or advertisements. A small amount of funds is put aside for helping print, distribute and deliver these items. This will include trying to have them printed locally wherever possible.
-== Exhibition Pack Prototype ==
+=== Exhibition Pack Prototype ===
 The goal is to have an easily redistributable package of material by the end of the year - see more at: [[Exhibition Pack]].  Having a single prototype is conservative, if time and funding permits then some packs will be distributed/subsidised during the 2009 year.  Local sponsors of packs is also assumed to offset costs.
-== Event Support ==
+=== Event Support ===
 The committee will select certain events that it sees as ideal for promoting OSGeo's goals.  Funds may be used to cover costs such as booth rental space, booth supplies, sponsorship positions, travel costs for organisers, etc.   This budget does not include a list of specific events, but is generally set to cover the costs of 2-4 events at $2-3,000 each.
-== Summary ==
+=== Summary ===
 * Much of the above can be rolled up into the [[Exhibition Pack]] concept currently being discussed and preparation of materials to be used in the Pack.
 * Key branding for material and website are important components as well.
@@ Line 43: / Line 43: @@
 | Communication / Branding (phase 2)
 | $15,000
-| Q1-3
+| Q2-3
 |-
 | WebSite Redesign
@@ Line 63: / Line 63: @@
 |'''Total'''
 | $50,000
 |-
 |}

@@ Line 21: / Line 21: @@
 == Summary ==
 {|class="wikitable" border="1"
 |Communication / Branding (phase 2)