Difference between revisions of "FOSS4G 2016 PR"

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== Motto / Slogan ==
 
== Motto / Slogan ==
 
OSGeo.org: 10 years of Free and Open Source Software for Geospatial
 
OSGeo.org: 10 years of Free and Open Source Software for Geospatial
 +
Building Bridges in Bonn
 +
Join us in Bonn
  
 
== ToDo ==
 
== ToDo ==
 
* To be developed: [[foss4g_2016_style_guide]]
 
* To be developed: [[foss4g_2016_style_guide]]
−
 
  
 
== Targets ==
 
== Targets ==
Line 12: Line 13:
 
== Campaigns ==
 
== Campaigns ==
  
 +
=== Early bird discount ===
 +
For the organization it has a lot of advantages to know as early as possible how many folks will turn up.
 +
Over the last FOSS4G's the week before the (often re-scheduled) closure of the early bird discount shows a peak in registration.
 +
Generally, half of the final number of registrations is an early bird.
 +
 +
Idea:
 +
* T shirt with logos of all previous FOSS4Gs plus the ability zo mark them as "I've been there".
 +
* Distribute these shirts in advance to early birds subscribers.
 +
* Connect it to an viral "show your Fo|SS4G 2016 shirt at special places and locatins (taj Mahal, local OSGeo event, North Pole, your pet wearing it etc. or on any bridge ;-)).
 +
* Show these results on Facebook
 +
 +
Other benefits:
 +
* Save your bed in BaseCamp
 +
* Save up your participation of the worksohps, as they are very often early overbooked
 +
 +
 +
== Media ==
 +
 +
=== Planning ===
 +
{|class=wikitable border="1"
 +
! Month !! Date !! Action !! Responsible !!
 +
|-
 +
| June || 23 || X || Name.
 +
|-
 +
| June || 00 || X || Name.
 +
|-
 +
| July || 00 || X || Name.
 +
|}
 +
 +
=== Twitter ===
 +
* Through OSGeo account
 +
** hashtag #osgeo #foss4g and #foss4g2016
 +
 +
=== GIS Magazines & portals ===
 +
* Germany (and international):
 +
** [https://docs.google.com/spreadsheets/d/1mtyCbj8OiLNXvJvs9Oi_bGwOwFRxKmtp2ZCmFp6ELvE/edit?pli=1#gid=0|press distributor of FOSSGIS conference]
 +
** [http://www.heise.de heise] (print / online): presse_at_ct.heise.de + [http://www.heise.de/software/download/edit_7105 software]
 +
** [http://www.harzer.de www.harzer.de] (online): news_at_geobranchen.de
 +
* Universities:
 +
** [http://www.gis.uni-kiel.de/index.phtml LearnGIS]: Giszentrum der Universität Kiel
 +
** [http://www.gis-ma.org gis.ma]: GIS-Lab Marburg (Universität Marburg)
 +
 +
* Italian:
 +
* MondoGIS / GeoForus.it ([http://www.geoforus.it/index.php?option=com_contact&view=category&catid=2&Itemid=5 contatti])
 +
* [http://punto-informatico.it/ Punto informatico]
 +
 +
* Netherlands:
 +
** GISMagazine.nl (6/year, 3K)
 +
** Geo-Info.nl (4/year), 2K)
 +
* International:
 +
** [http://www.gim-international.com GIM International]
 +
** [http://cartographyonline.com cartographyonline] (admin at cartographyonline.com)
 +
** Geo International & Geo UK (monthly, 10K, [http://www.geoconnexion.com/more/media-info/web-advertising/])
 +
** [http://www.directionsmag.com/pressreleases.php directionsmag] (News -> Post Press Release)
 +
** [http://www.earsc.org/contact EARSC EOMag Newsletter]
 +
** geospatialworld.net
 +
** geoinformatics.com
 +
** [http://mycoordinates.org/submit-papers/ Coordinates magazine] India
 +
** [http://news.eoportal.org/cgi-bin/eoportal_header.pl?dw=psr&site=software&words=type eoportal] (Share your news with the EO community)
 +
** [http://www.geoconnexion.com/ GeoConnexion]
 +
** Wired Magazine (Map Section)
 +
** Position Magazine (http://www.intermedia.com.au/print/news-item/position-magazine)
 +
** GISuser.com,
 +
** Baliz-media
 +
** Asian surveying and mapping
 +
** GIS professional
 +
** Gaceta tecnologica,
 +
** 3d Visualization World
 +
** Sensors and Systems
 +
** [http://e-geoinfo.net/index.html GeoinfoNEWS]
 +
** [http://www10.giscafe.com/submit_material/submit_options.php#Press giscafe]
 +
** [http://gislounge.com/freisin/submits.shtml gislounge]
 +
** [http://linuxtoday.com/contribute.php3 linuxtoday]
 +
** [http://www.macnn.com/contact/newstips/1 MacCNN]  (email to "contact" -> news tips)
 +
** [http://www.newsforge.com/submit.pl newsforge]
 +
** [http://www.slashgeo.org/submit.pl slashgeo] (online)
 +
 +
 +
* Some 50 more: [https://pantherfile.uwm.edu/gar2/www/GISWebsites.htm]
 +
 +
=== General open source-friendly magazines and portals ===
 +
* Linux Journal, freesoftwaremagazine.com, linux-magazine.com, [https://reshift.nl/adverteren/brands/linuxmagazine/],
 +
 +
=== OSGeo related sites ===
 +
* Local chapters
 +
* OSGeo projects
 +
* Discuss mailing list
 +
 +
=== Events ===
 +
Postcards can be distributed at other events (e.g in the goodie bag)
 +
* Events from local chapters. Thus: distribute postcards to local chapters
 +
* Other gepspatial events
 +
* Other open source releted events
  
−
== Knowledge from previous FOSS4G ==
+
== Knowledge from previous FOSS4Gs ==
 
* 2014 Promotional material meeting [[FOSS4G_2014_20131202]]
 
* 2014 Promotional material meeting [[FOSS4G_2014_20131202]]
 
* 2013 target, concept, communications: [[FOSS4G2013_Reflections_by_the_LOC]]
 
* 2013 target, concept, communications: [[FOSS4G2013_Reflections_by_the_LOC]]
−
* [[FOSS4G_2009_Marketing_Plan]]
+
* 2013 delegates by country etc. [[http://2013.foss4g.org/Surveys/delegate.html]]
−
* FOSS4G Handbook [[FOSS4G_Cookbook]]
+
* [[FOSS4G_2010_Marketing]] (focusses on banners and refering websites)
 +
* [[FOSS4G_2009_Marketing_Plan]] (with an attempt to describe target groups)
 +
* Several individual impressions from FOSS4G-2013 [http://gogeo.blogs.edina.ac.uk/2013/09/24/foss4g-after-the-dust-settles/]
 +
* FOSS4G Cookbook/handbook [[FOSS4G_Handbook#Marketing]]: mainly tips on press releases
 +
* Metrics of previous FOSS4G's by country, registration date etc. [https://docs.google.com/spreadsheets/d/1BpkO5WOFQ_DZEWNMLj_hAhEre0m0io_j-JGf7geAW5Y/edit#gid=57 ]
 +
 
 +
== General OSGeo marketing thoughts ==
 +
* At least over the last year, the marketing mailing list [https://lists.osgeo.org/pipermail/marketing] focusses on technical aspects (printing USB sticks, OSGeo flyer design, Paypal account etc.)
 +
* Marketing committee itself has shown much activity over the last three years
 +
* Board_Meeting_2013-02-26#Board_Priorities
  
−
== Unique selling points / themes / ''Leitmotive'' ==
+
== Bonn's Unique selling points / themes / ''Leitmotive'' ==
 
* Nature
 
* Nature
 
** River Rhine
 
** River Rhine
 
** Siebengebirge
 
** Siebengebirge
−
Culture
+
* Culture
−
* Beethoven [[http://www.bonn-international.org/leisureculturesports/culture-in-bonn/bonns-greatest-son-beethoven.html]]
+
** Beethovens place of birth [[http://www.bonn-international.org/leisureculturesports/culture-in-bonn/bonns-greatest-son-beethoven.html]]
−
* Scientific museum Deutsches Museum Bonn
+
** Scientific museum Deutsches Museum Bonn
 
* Sports and leisure
 
* Sports and leisure
−
** Baseball (current leader in German major league. Play-offs in August/September)
+
** Baseball, Basketball
 
** Other major sports in nearby Cologne (20 km): soccer, icehockey
 
** Other major sports in nearby Cologne (20 km): soccer, icehockey
 
* Sustainability
 
* Sustainability
 
** Cycling: [[http://www.adfc-nrw.de/kreisverbaende/kv-bonn/startseite-kv-bonn.html]]
 
** Cycling: [[http://www.adfc-nrw.de/kreisverbaende/kv-bonn/startseite-kv-bonn.html]]
 +
* Politics
 +
** Conference in former pleanry building/pleanry chamber
 
* History
 
* History
 
** UN
 
** UN

Latest revision as of 08:10, 28 June 2016

Motto / Slogan

OSGeo.org: 10 years of Free and Open Source Software for Geospatial Building Bridges in Bonn Join us in Bonn

ToDo

Targets

Audience

Campaigns

Early bird discount

For the organization it has a lot of advantages to know as early as possible how many folks will turn up. Over the last FOSS4G's the week before the (often re-scheduled) closure of the early bird discount shows a peak in registration. Generally, half of the final number of registrations is an early bird.

Idea:

  • T shirt with logos of all previous FOSS4Gs plus the ability zo mark them as "I've been there".
  • Distribute these shirts in advance to early birds subscribers.
  • Connect it to an viral "show your Fo|SS4G 2016 shirt at special places and locatins (taj Mahal, local OSGeo event, North Pole, your pet wearing it etc. or on any bridge ;-)).
  • Show these results on Facebook

Other benefits:

  • Save your bed in BaseCamp
  • Save up your participation of the worksohps, as they are very often early overbooked


Media

Planning

Month Date Action Responsible
June 23 X Name.
June 00 X Name.
July 00 X Name.

Twitter

  • Through OSGeo account
    • hashtag #osgeo #foss4g and #foss4g2016

GIS Magazines & portals


  • Some 50 more: [2]

General open source-friendly magazines and portals

  • Linux Journal, freesoftwaremagazine.com, linux-magazine.com, [3],

OSGeo related sites

  • Local chapters
  • OSGeo projects
  • Discuss mailing list

Events

Postcards can be distributed at other events (e.g in the goodie bag)

  • Events from local chapters. Thus: distribute postcards to local chapters
  • Other gepspatial events
  • Other open source releted events

Knowledge from previous FOSS4Gs

General OSGeo marketing thoughts

  • At least over the last year, the marketing mailing list [7] focusses on technical aspects (printing USB sticks, OSGeo flyer design, Paypal account etc.)
  • Marketing committee itself has shown much activity over the last three years
  • Board_Meeting_2013-02-26#Board_Priorities

Bonn's Unique selling points / themes / Leitmotive

  • Nature
    • River Rhine
    • Siebengebirge
  • Culture
    • Beethovens place of birth [[8]]
    • Scientific museum Deutsches Museum Bonn
  • Sports and leisure
    • Baseball, Basketball
    • Other major sports in nearby Cologne (20 km): soccer, icehockey
  • Sustainability
  • Politics
    • Conference in former pleanry building/pleanry chamber
  • History
    • UN
    • Museum Haus der Geschichte
  • 10 years OSGeo.org [[10]]
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