FOSS4G 2016 PR

Motto / Slogan

OSGeo.org: 10 years of Free and Open Source Software for Geospatial Building Bridges in Bonn Join us in Bonn

ToDo

• To be developed: foss4g_2016_style_guide

Campaigns

Early bird discount

For the organization it has a lot of advantages to know as early as possible how many folks will turn up. Over the last FOSS4G's the week before the (often re-scheduled) closure of the early bird discount shows a peak in registration. Generally, half of the final number of registrations is an early bird.

Idea:

• T shirt with logos of all previous FOSS4Gs plus the ability zo mark them as "I've been there".
• Distribute these shirts in advance to early birds subscribers.
• Connect it to an viral "show your Fo|SS4G 2016 shirt at special places and locatins (taj Mahal, local OSGeo event, North Pole, your pet wearing it etc. or on any bridge ;-)).
• Show these results on Facebook

Other benefits:

• Save your bed in BaseCamp
• Save up your participation of the worksohps, as they are very often early overbooked

Media

Twitter

• Through OSGeo account
  • hashtag #osgeo #foss4g and #foss4g2016

GIS Magazines & portals

• Germany (and international):
  • distributor of FOSSGIS conference
• Netherlands:
  • GISMagazine.nl (6/year, 3K)
  • Geo-Info.nl (4/year), 2K)
• International:
  • Geo International & Geo UK (monthly, 10K, [1])
  • Giscafe.com (71% North America, 12% Europe, [2]))
  • directionsmag.com
  • geospatialworld.net
  • geoinformatics.com
  • SlashGeo
  • Wired Magazine (Map Section)
  • Position Magazine (http://www.intermedia.com.au/print/news-item/position-magazine)
  • GISuser.com,
  • Baliz-media
  • Asian surveying and mapping
  • GIS professional
  • Gaceta tecnologica,
  • GEOInformatics
  • 3d Visualization World
  • Sensors and Systems
• Some 50 more: [3]

General open source-friendly magazines and portals

• Linux Journal, freesoftwaremagazine.com, linux-magazine.com, [4],

OSgeo related sites

• Local chapters
• OSGeo projects
• Discuss mailing list

Events

Postcards can be distributed at other events (e.g in the goodie bag)

• Events from local chapters. Thus: distribute postcards to local chapters
• Other gepspatial events
• Other open source releted events

Knowledge from previous FOSS4Gs

• 2014 Promotional material meeting FOSS4G_2014_20131202
• 2013 target, concept, communications: FOSS4G2013_Reflections_by_the_LOC
• 2013 delegates by country etc. [[5]]
• FOSS4G_2010_Marketing (focusses on banners and refering websites)
• FOSS4G_2009_Marketing_Plan (with an attempt to describe target groups)
• Several individual impressions from FOSS4G-2013 [6]
• FOSS4G Cookbook/handbook FOSS4G_Handbook#Marketing: mainly tips on press releases
• Metrics of previous FOSS4G's by country, registration date etc. [7]

== General OSGeo marketing thoughts

• At least over the last year, the marketing mailing list [8] focusses on technical aspects (printing USB sticks, OSGeo flyer design, Paypal account etc.)
• Marketing committee itself has shown much activity over the last three years
• Board_Meeting_2013-02-26#Board_Priorities

Bonn's Unique selling points / themes / Leitmotive

• Nature
  • River Rhine
  • Siebengebirge
• Culture
  • Beethovens place of birth [[9]]
  • Scientific museum Deutsches Museum Bonn
• Sports and leisure
  • Baseball, Basketball
  • Other major sports in nearby Cologne (20 km): soccer, icehockey
• Sustainability
  • Cycling: [[10]]
• Politics
  • Conference in former pleanry building/pleanry chamber
• History
  • UN
  • Museum Haus der Geschichte
• 10 years OSGeo.org [[11]]