Marketing Plan

From OSGeo
Jump to navigation Jump to search

Deadlines and Timetable

Marketing Plan Outline

Executive Summary

The Challenge

Situation Analysis

Organization Analysis

  • Mission Statement
  • Vision Statement
  • Value Statement
  • Culture
  • Strengths
  • Weaknesses
  • Market share

Customer Analysis

  • How many?
  • Who are they?
  • What drives them to OSGeo?
  • What areas of OSGeo are more atractive to the largest number of people?

Competitor Analysis

  • What is a competitor for OSGeo?
  • Who are they?
  • Where are we in relation to them?
  • Strengths
  • Weaknesses
  • Market share


  • Developers, voluntaries, employees, etc.


Macro-environmental PEST analysis

  • Political and legal environment
  • Economic environment
  • Social and cultural environment
  • Technological environment

Business Environment SWOT Analysis

Market Segmentation

Alternative Marketing Strategies

Selected Marketing Strategy

Price / Sponsoring

Distribution (Place)


Short & Long-Term Projections



Calculations of market size, commissions, profit margins, break-even analyses, etc