Marketing Plan
Deadlines and Timetable
Marketing Plan Outline
Executive Summary
The Challenge
Situation Analysis
Organization Analysis
- Mission Statement
- Vision Statement
- Value Statement
- Culture
- Strengths
- Weaknesses
- Market share
Customer Analysis
- How many?
- Who are they?
- What drives them to OSGeo?
- What areas of OSGeo are more atractive to the largest number of people?
Competitor Analysis
- What is a competitor for OSGeo?
- Who are they?
- Where are we in relation to them?
- Strengths
- Weaknesses
- Market share
Collaborators
- Developers, voluntaries, employees, etc.
Climate
Macro-environmental PEST analysis
- Political and legal environment
- Economic environment
- Social and cultural environment
- Technological environment