Difference between revisions of "Marketing Targets"

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m (VisComTargets moved to Marketing Targets: change in Committee name)
(arglbla)
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I offer the following two lists for your consideration: a "WHO" list, showing who are the types of people we want to outreach to, and a "HOW" list, showing the various approaches we can use to do the outreaching.  I'm just brainstorming here, and I have a developer-centric bias -- feel free to add/edit/amend.
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A simple intersection of the following two lists will show the targets that OSGeo's limited resources shold be directed at for best advantage.
  
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If you recall back to your Marketing 101 class, you'll see where I'd like to go with this: once we get these fleshed out, we can then build a simpe table showing the intersection of the two lists, and use that to assign our limited resources for best advantage.
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The more detailed needs of the individuals who are covered here can be found at the [[WebCom OSGeo Site Focus]] page.
  
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Note the WebCom is also assembling a list with more detailed character assasinations - please check that the needs of The WHO are covered here:
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== Who are we addressing? ==
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[[http://wiki.osgeo.org/index.php/WebCom_OSGeo_Site_Focus#Target|Site Focus - Target]]
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The following list shows who Marketing should address. They should be prioritized...
  
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==The WHO==
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=== Users ===
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* GIS professionals
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* Web developer
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* Site maintainer (they often need vendor independent consultation for strategic questions)
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* ISP (they are multipliers, ISP with a standard LAPP+OSGeo Stack would be golden delicious)
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* [http://www.blinkenlights.com/classiccmp/gateswhine.html Hobbyists]
  
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* media
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=== Media ===
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** magazine journalists
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* Magazine journalists
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** bloggers
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* Bloggers
  
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* for-profit corporate types ''(can break down into "big companies (e.g. Autodesk)", "little companies (e.g. LizardTech)", and "independents & friendlies (e.g. Refractions))''
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=== For-profit corporate types ===
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** VP-level
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* The really big companies need not be addressed by marketing, they should be contacted and addressed directly. Whenever they stumble across OSGeo in the web they should recognize the Foundation and value what is being done here.  
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** project leads, product managers, senior engineers / architects
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* Spatially aware companies
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** engineers
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* Spatially ignorant companies
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* Single contractors
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* VP-level
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* Project leads, product managers, senior engineers / architects
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* Engineers
  
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===  ===
 
* other well-known OS names
 
* other well-known OS names
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* other OS foundations
 
* other OS foundations
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* well-known GIS/geo types, e.g. key-noter types
 
* well-known GIS/geo types, e.g. key-noter types
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* independent consultant types
 
* independent consultant types
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* non-profit types
 
* non-profit types
  
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* academia
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=== Academia ===
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** professors
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* Professors
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* Students
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* government
 
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** ?
 
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* user groups
 
  
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=== Government ===
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* Small communities
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* Counties
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* States
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* Ministries
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* Regional, commercial organizations
  
 
==The HOW==
 
==The HOW==

Revision as of 07:57, 7 December 2007

A simple intersection of the following two lists will show the targets that OSGeo's limited resources shold be directed at for best advantage.

The more detailed needs of the individuals who are covered here can be found at the WebCom OSGeo Site Focus page.

Who are we addressing?

The following list shows who Marketing should address. They should be prioritized...

Users

  • GIS professionals
  • Web developer
  • Site maintainer (they often need vendor independent consultation for strategic questions)
  • ISP (they are multipliers, ISP with a standard LAPP+OSGeo Stack would be golden delicious)
  • Hobbyists

Media

  • Magazine journalists
  • Bloggers

For-profit corporate types

  • The really big companies need not be addressed by marketing, they should be contacted and addressed directly. Whenever they stumble across OSGeo in the web they should recognize the Foundation and value what is being done here.
  • Spatially aware companies
  • Spatially ignorant companies
  • Single contractors
  • VP-level
  • Project leads, product managers, senior engineers / architects
  • Engineers

  • other well-known OS names
  • other OS foundations
  • well-known GIS/geo types, e.g. key-noter types
  • independent consultant types
  • non-profit types

Academia

  • Professors
  • Students

Government

  • Small communities
  • Counties
  • States
  • Ministries
  • Regional, commercial organizations

The HOW

  • monthly(?) newsletter from Foundation
  • tradeshows/conferences/etc (different types: technical or OS focussed, industry/general, academic)
    • booth
    • talks
    • workshops
    • BOFs
  • magazine articles
    • technical articles
    • educational articles
    • interviews with well-known OSGeo names
  • direct contact
    • contact key influencers, many names/addresses already known by OSGeo members
    • invite-only forum at shows? (e.g. host small dinner or luncheon)
  • press releases
  • blogs
  • case studies and white papers
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