Marketing Targets

I offer the following two lists for your consideration: a "WHO" list, showing who are the types of people we want to outreach to, and a "HOW" list, showing the various approaches we can use to do the outreaching. I'm just brainstorming here, and I have a developer-centric bias -- feel free to add/edit/amend.

If you recall back to your Marketing 101 class, you'll see where I'd like to go with this: once we get these fleshed out, we can then build a simpe table showing the intersection of the two lists, and use that to assign our limited resources for best advantage.

Note the WebCom is also assembling a list with more detailed character assasinations - please check that the needs of The WHO are covered here: [Focus - Target]

The WHO

• media
  • magazine journalists
  • bloggers

• for-profit corporate types (can break down into "big companies (e.g. Autodesk)", "little companies (e.g. LizardTech)", and "independents & friendlies (e.g. Refractions))
  • VP-level
  • project leads, product managers, senior engineers / architects
  • engineers

• other well-known OS names

• other OS foundations

• well-known GIS/geo types, e.g. key-noter types

• independent consultant types

• non-profit types

• academia
  • professors

• government
  • ?

• user groups

The HOW

• monthly(?) newsletter from Foundation

• tradeshows/conferences/etc (different types: technical or OS focussed, industry/general, academic)
  • booth
  • talks
  • workshops
  • BOFs

• magazine articles
  • technical articles
  • educational articles
  • interviews with well-known OSGeo names

• direct contact
  • contact key influencers, many names/addresses already known by OSGeo members
  • invite-only forum at shows? (e.g. host small dinner or luncheon)

• press releases

• blogs

• case studies and white papers