Marketing Targets

A simple intersection of the following two lists will show the targets that OSGeo's limited resources shold be directed at for best advantage.

The more detailed needs of the individuals who are covered here can be found at the WebCom OSGeo Site Focus page.

Who are we addressing?

The following list shows who Marketing should address. They should be prioritized...

Users

GIS professionals
Web developer
Site maintainer (they often need vendor independent consultation for strategic questions)
ISP (they are multipliers, ISP with a standard LAPP+OSGeo Stack would be golden delicious)
Hobbyists

Media

Magazine journalists
Bloggers

For-profit corporate types

The really big companies need not be addressed by marketing, they should be contacted and addressed directly. Whenever they stumble across OSGeo in the web they should recognize the Foundation and value what is being done here.
Spatially aware companies
Spatially ignorant companies
Single contractors
VP-level
Project leads, product managers, senior engineers / architects
Engineers

Non-profit

other well-known OS names
other OS foundations
well-known GIS/geo types, e.g. key-noter types
independent consultant types
non governmental organizations (NGO's)
non-profit types

Academia

Professors
Students

Government

Small communities
Counties
States
Ministries
Regional, commercial organizations
Space agencies
International bodies (UN)

What is OSGeo's message?

You can use OSGeo software to get useful work done.
You can build your software/service on top of OSGeo software.
You can sponsor OSGeo and get benefits.
You can contribute time and effort to OSGeo to improve the organization and software.
You can find businesses that can customize, extent and deploy OSGeo software for you.
You can find businesses that can train your staff and provide support on OSGeo software. (Could be merged with above. Not sure if business is the best wording either)

At the executive left we might be trying to get messages 2 and 3 across. To average folks we might be promoting messages 1. To existing users we might be promoting message 4.

How to get the message across?

Media and transport vehicles to spread the OSGeo Meme.

OSGeo Newsletter

In progress

Tradeshows Conferences

technical
FOSS focussed (fx FOSS4G, OSCon)
industry/general (fx Intergeo, GeoTec2008)
government focussed ?
academic ?

Appearances in order of required effort

Booth
Workshops
Talks
BOFs

Magazine Articles

Direct Contact

Contact key influencers, many names/addresses already known by OSGeo members
Invite-only forum at shows? (e.g. host small dinner or luncheon)???
Press releases
OSGeo Blogs (Drupal offers this but except for Tyler we are not using this media yet)
Case studies and white papers

E-marketing

Networks & Social Media
Blogs
RSS Feeds
SEO
see Press Release Process (contacts list)