Difference between revisions of "OSGeo Marketing Discussions"
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| − | + | =Online Presence= | |
| + | The internet is becoming the main tool to promote organizations, find users and create retention (making a user stay longer on the website and use it's service on a regular basis) on any place in the world. Internet marketing is a means in which to to find new users and contributers in a '''structured and mensurable way'''. Different from other kinds of marketing such as print. This kind of promotion allows the marketer to '''accurately measure marketing initiatives''' through logs generated by a web site's activity. Through this form of promotion, it is possible to: | ||
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| + | * Improve a web site's usability | ||
| + | * Track where the main activities are being placed | ||
| + | * Measure conversions | ||
| + | * Track improvements made by marketing initiatives | ||
| + | |||
| + | ---- | ||
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| + | ''"I think it's really time to seriously look at how to market OSGeo as an organization to executives with checkbooks, and I think an improved web presence is a key part of that task."'' (Christopher Schmidt) | ||
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| + | =Issues= | ||
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| + | * ''Should this effort should be pursued within the existing marketing community in OSGeo, or pursued by some other group already existing within OSGeo?'' | ||
| + | |||
| + | =Actions= | ||
| + | |||
| + | ==Materials To improve== | ||
| + | |||
| + | * Overview of OSGeo and what it is | ||
| + | * Overview of the projects that are currently supported by OSGeo, targeted towards executive -- '''rather than | ||
| + | developer-oriented -- summary''' | ||
| + | * How OSGeo achieves its goals in supporting these projects | ||
| + | * How organizations can help support OSGeo in the above task. | ||
| + | |||
| + | =Documents= | ||
* [http://wiki.osgeo.org/images/6/6d/Osgeo.pdf E-Marketing Talk]- Old document but worth a look. | * [http://wiki.osgeo.org/images/6/6d/Osgeo.pdf E-Marketing Talk]- Old document but worth a look. | ||
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| + | =Links= | ||
| + | |||
| + | * [http://opengeo.org/ organization which has taken the lead in rebranding itself, the OpenGeo group] | ||
| + | |||
| + | ===Ideas=== | ||
Revision as of 22:15, 7 December 2008
Online Presence
The internet is becoming the main tool to promote organizations, find users and create retention (making a user stay longer on the website and use it's service on a regular basis) on any place in the world. Internet marketing is a means in which to to find new users and contributers in a structured and mensurable way. Different from other kinds of marketing such as print. This kind of promotion allows the marketer to accurately measure marketing initiatives through logs generated by a web site's activity. Through this form of promotion, it is possible to:
- Improve a web site's usability
- Track where the main activities are being placed
- Measure conversions
- Track improvements made by marketing initiatives
"I think it's really time to seriously look at how to market OSGeo as an organization to executives with checkbooks, and I think an improved web presence is a key part of that task." (Christopher Schmidt)
Issues
- Should this effort should be pursued within the existing marketing community in OSGeo, or pursued by some other group already existing within OSGeo?
Actions
Materials To improve
- Overview of OSGeo and what it is
- Overview of the projects that are currently supported by OSGeo, targeted towards executive -- rather than
developer-oriented -- summary
- How OSGeo achieves its goals in supporting these projects
- How organizations can help support OSGeo in the above task.
Documents
- E-Marketing Talk- Old document but worth a look.