OSGeo Marketing Discussions

Online Presence

The internet is becoming the main tool to promote organizations, find users and create retention (making a user stay longer on the website and use it's service on a regular basis) on any place in the world. Internet marketing is a means in which to to find new users and contributers in a structured and mensurable way. Different from other kinds of marketing such as print. This kind of promotion allows the marketer to accurately measure marketing initiatives through logs generated by a web site's activity. Through this form of promotion, it is possible to:

• Improve a web site's usability
• Track where the main activities are being placed
• Measure conversions
• Track improvements made by marketing initiatives

Online Presence Presentation - Have a look and ad your opinions!!!

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"I think it's really time to seriously look at how to market OSGeo as an organization to executives with checkbooks, and I think an improved web presence is a key part of that task." (Christopher Schmidt)

Issues

• Should this effort should be pursued within the existing marketing community in OSGeo, or pursued by some other group already existing within OSGeo?

Actions

Materials To improve

• Overview of OSGeo and what it is
• Overview of the projects that are currently supported by OSGeo, targeted towards executive -- rather than

developer-oriented -- summary

• How OSGeo achieves its goals in supporting these projects
• How organizations can help support OSGeo in the above task.

Documents

• E-Marketing Talk- Old document but worth a look.

Links

• organization which has taken the lead in rebranding itself, the OpenGeo group