Difference between revisions of "FOSS4G 2009 Marketing Plan"
| Line 9: | Line 9: | ||
To brush up on the basics of a Marketing Plan, I suggest skimming over [http://www.quickmba.com/marketing/plan/ Quick MBA Marketing Plan]. | To brush up on the basics of a Marketing Plan, I suggest skimming over [http://www.quickmba.com/marketing/plan/ Quick MBA Marketing Plan]. | ||
| + | |||
| + | =Market Segmentation= | ||
| + | ''This section aims to profile different types of delegates. It should include: | ||
| + | * Description | ||
| + | * Expected percentage of delegates | ||
| + | * What they want | ||
| + | * How to reach them | ||
| + | * Price sensitivity and spending criteria'' | ||
| + | |||
| + | ==OSGeo Developers (tribes)== | ||
| + | ==Geospatial sections of Government departments in Australia/New Zealand== | ||
| + | ==Geospatial sections of Government departments in Asia/Pacific region== | ||
| + | ==Australia/New Zealand Open Source Community== | ||
| + | ===OSIA=== | ||
Revision as of 13:45, 20 June 2008
Summary
Tuesday 17 - Saturday 21 November 2009
Sydney, Australia
FOSS4G, the annual conference attracting the best of Geospatial Open Source users and developers, will meet in Sydney, Australia in 2009. The conference theme, User Driven, will extend the gathering of the tribes vibe to embrace users and users' case studies.
This marketing document identifies key people likely to attend the FOSS4G conference, how to reach them, and what their motivations are for coming. Resulting from this analysis we should tweak our program to ensure it is attractive for our delegates, and focus our marketing efforts to ensure we reach interested delegates.
To brush up on the basics of a Marketing Plan, I suggest skimming over Quick MBA Marketing Plan.
Market Segmentation
This section aims to profile different types of delegates. It should include:
- Description
- Expected percentage of delegates
- What they want
- How to reach them
- Price sensitivity and spending criteria