Difference between revisions of "FOSS4G 2009 Marketing Plan"
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FOSS4G, the annual conference attracting the best of Geospatial Open Source users and developers, will meet in Sydney, Australia in 2009. The conference theme, ''User Driven'', will extend the ''gathering of the tribes'' vibe to embrace users and users' case studies. | FOSS4G, the annual conference attracting the best of Geospatial Open Source users and developers, will meet in Sydney, Australia in 2009. The conference theme, ''User Driven'', will extend the ''gathering of the tribes'' vibe to embrace users and users' case studies. | ||
| + | |||
| + | Specific conference aims: | ||
| + | * To encourage the adoption of Open Source Geospatial Software. | ||
| + | ** To facilitate the meeting of the Open Source Geospatial tribes and sharing of information. | ||
| + | ** To provide a forum for Open Source Geospatial projects to showcase their products to potential users. | ||
| + | ** To allow Geospatial users to be educated in the latest Open Source Geospatial technologies, and practices. | ||
This marketing document identifies key people likely to attend the FOSS4G conference, how to reach them, and what their motivations are for coming. Resulting from this analysis we should tweak our program to ensure it is attractive for our delegates, and focus our marketing efforts to ensure we reach interested delegates. | This marketing document identifies key people likely to attend the FOSS4G conference, how to reach them, and what their motivations are for coming. Resulting from this analysis we should tweak our program to ensure it is attractive for our delegates, and focus our marketing efforts to ensure we reach interested delegates. | ||
Revision as of 01:26, 29 June 2008
Summary
Tuesday 17 - Saturday 21 November 2009
Sydney, Australia
FOSS4G, the annual conference attracting the best of Geospatial Open Source users and developers, will meet in Sydney, Australia in 2009. The conference theme, User Driven, will extend the gathering of the tribes vibe to embrace users and users' case studies.
Specific conference aims:
- To encourage the adoption of Open Source Geospatial Software.
- To facilitate the meeting of the Open Source Geospatial tribes and sharing of information.
- To provide a forum for Open Source Geospatial projects to showcase their products to potential users.
- To allow Geospatial users to be educated in the latest Open Source Geospatial technologies, and practices.
This marketing document identifies key people likely to attend the FOSS4G conference, how to reach them, and what their motivations are for coming. Resulting from this analysis we should tweak our program to ensure it is attractive for our delegates, and focus our marketing efforts to ensure we reach interested delegates.
To brush up on the basics of a Marketing Plan, I suggest skimming over Quick MBA Marketing Plan.
Market Segmentation - Delegates
This section aims to profile different types of delegates. It should include:
- Description
- Expected percentage of delegates
- What they want
- How to reach them
- Price sensitivity and spending criteria
OSGeo Developers (tribes)
To date, OSGeo has been heralded as the "international gathering of the tribes", each tribe representing a different Open Source project.
Geospatial sections of Government departments in Australia/New Zealand
Geospatial sections of Government departments in Asia/Pacific region
Australia/New Zealand Open Source Community
OSIA
Market Segmentation - Sponsors
IT Companies
Surveying Companies
Geomatics Companies
Engineering Consulants
Media partners
Magazines
GPS World (user:sab made initial contact with Don Jewell, GPS World's Military & Government Editor. They are interested in sending some delegates to cover the event)