Marketing Plan
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Deadlines and Timetable
Marketing Plan Outline
Executive Summary
The Challenge
Brief description of product to be marketed and associated goals, such as sales figures and strategic goals.
Situation Analysis
Organization Analysis
- Mission Statement
- Vision Statement
- Value Statement
- Culture
- Strengths
- Weaknesses
- Market share
Customer Analysis
- How many?
- Who are they?
- What drives them to OSGeo?
- What areas of OSGeo are more atractive to the largest number of people?
Competitor Analysis
- What is a competitor for OSGeo?
- Who are they?
- Where are we in relation to them?
- Strengths
- Weaknesses
- Market share
Collaborators
- Developers, voluntaries, employees, etc.
Climate
Macro-environmental PEST analysis
- Political and legal environment
- Economic environment
- Social and cultural environment
- Technological environment