FOSS4G 2009 Marketing Plan

Summary

Tuesday 17 - Saturday 21 November 2009

Sydney, Australia

FOSS4G, the annual conference attracting the best of Geospatial Open Source users and developers, will meet in Sydney, Australia in 2009. The conference theme, User Driven, will extend the gathering of the tribes vibe to embrace users and users' case studies.

Specific conference aims:

• To encourage the adoption of Open Source Geospatial Software.
  • To facilitate the meeting of the Open Source Geospatial tribes and sharing of information.
  • To provide a forum for Open Source Geospatial projects to showcase their products to potential users.
  • To allow Geospatial users to be educated in the latest Open Source Geospatial technologies, and practices.

This marketing document identifies key people likely to attend the FOSS4G conference, how to reach them, and what their motivations are for coming. Resulting from this analysis we should tweak our program to ensure it is attractive for our delegates, and focus our marketing efforts to ensure we reach interested delegates.

To brush up on the basics of a Marketing Plan, I suggest skimming over Quick MBA Marketing Plan.

Market Segmentation - Delegates

This section aims to profile different types of delegates. It should include:

• Description
• Expected percentage of delegates
• What they want
• How to reach them
• Price sensitivity and spending criteria

OSGeo Developers (tribes)

To date, OSGeo has been heralded as the "international gathering of the tribes", each tribe representing a different Open Source project.

Market Segmentation - Sponsors

Media partners

Magazines

GPS World (user:sab made initial contact with Don Jewell, GPS World's Military & Government Editor. They are interested in sending some delegates to cover the event)