Difference between revisions of "Marketing Artefacts"

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(Created page with 'The page defines the Marketing Artefacts required to make effective use of the OSGeo Marketing Pipeline. This list is to be referenced during the OSGeo Incubation process to …')
 
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= OSGeo Live =
 
= OSGeo Live =
 +
* (OSGeo Incubation Requirement, for non-libraries)
 
* OSGeo supported client and server applications are expected to be packaged on the OSGeo Live DVD. (Libraries are not expected to be bundled into OSGeo Live, unless they are incorporated in other applications.
 
* OSGeo supported client and server applications are expected to be packaged on the OSGeo Live DVD. (Libraries are not expected to be bundled into OSGeo Live, unless they are incorporated in other applications.
  
−
= Install script =
+
== Install script ==
 +
A script to install an application onto the OSGeo Live DVD, as per: [[Live_GIS_Build#How_to_add_your_project_or_data_to_the_LiveGIS_Disc.2FVM]]
 +
 
 +
== Test Results ==
 +
* Results from running test procedures for the OSGeo Live DVD as per: [[Live_GIS_Disc_Testing]]
  
 
= Project logo =
 
= Project logo =
−
* (32x32-pixel XPM icon for use by the Debian menus, and 48x48-pixel PNG icon for use by freedesktop.org menus)
+
* (OSGeo Incubation Requirement, for non-libraries)
 +
* A 32x32-pixel XPM icon for use by the Debian menus
 +
* A 48x48-pixel PNG icon for use by freedesktop.org menus
 +
*
 +
 
 +
= Application Definition =
 +
* (OSGeo Incubation Requirement)
 +
* A one paragraph definition of the project, as per: [[Live_GIS_Build#Definition_document]]
 +
 
 +
= Application Overview =
 +
* (OSGeo Incubation Requirement)
 +
* This previously was a one page HTML document without images as per: [[Live_GIS_Build#Description_document]]
 +
* As of May 2010, we expect to improve this as per following:
 +
** The document should include an image, probably screen snapshot. (probably 600x800 pixels?).
 +
** A common document structure should be used for all projects, ideas to be included in the structure include:
 +
*** What does the application do?
 +
*** Why should users select this application over similar applications?
 +
*** What standards or formats does the application support?
 +
*** Help users determine how stable the application is? How long has the project been around? Is it deployed by high profile customers (summary only)?
 +
*** Is the application still being maintained? Does the project have a periodic release process? Does the project have processes which address quality?
 +
*** How big is the user and developer community?
 +
*** Where can users find commercial support?
 +
 
 +
= Project Quick Start =
 +
* (Proposed OSGeo Incubation Requirement for non libraries from Sept 2010)
 +
* Proposed to be introduced for FOSS4G 2010 as part of OSGeo Live DVD 4. It will build upon the existing [[Live_GIS_Disc_Testing,Test Description]].
 +
* Contains detailed steps showing a newbie how to set up and run a simple working instance of the software.
 +
* It should be able to be run in 5 to 15 minutes
 +
* Ideally, it will include screen snapshots
 +
* It may additionally cotain extra steps to cover all core functionality
 +
 
 +
= OSGeo-Live Lightening talk =
 +
* (OSGeo Incubation Requirement from Sept 2010)
 +
This presentation is to be launched at FOSS4G 2010. It will provide a lightening overview of the (approx 40) packages on the OSGeo Live DVD/Virtual Machine, with one slide/package. Each slide to take 30 to 60 seconds to present. It will also contain a few overview slides (eg: Explaining the relevant OGC standards)
 +
Requirements from each project:
 +
* One slide which contains:
 +
** Image (probably screen snapshot. 600x800 pixels)
 +
** Bullet points explaining at a high level what the application does, how established the project is, and why you would select it
 +
** Text in notes providing a 45 sec script for the presenter to read. A reference to the one page project overview, to provide the presenter with background information.
  
−
= Project Definition =
+
= Project Specific Presentation =
−
* Definition (as an unformatted paragraph)
+
* (Desirable, but not an OSGeo Incubation requirement)
 +
* Up to 20 min presentation for each specific project.
  
−
= Project Overview =
+
= Technology Comparisons =
−
one page HTML overview which includes:
+
* (Possible future OSGeo Incubation Requirement)
−
** Image, probably screen snapshot. (probably 600x800 pixels?). (Introduced from version 4.0 for foss4g2010)
+
Comparisons between similar projects ease the technology selection process for new users wishing to determine which technology is right for them. These technology comparison summaries provide tables list available features and key selection criteria against applications.
−
* Test Description as per: [[Live_GIS_Disc_Testing]] (To be replaced by Quick Start from version 4)
 
−
* Test Results as per: [[Live_GIS_Disc_Testing]]
 
−
* Windows installers (for some packages)
 
−
* Grouping (to enable categorisation in pull down lists)
 
  
 +
Requirements from each project:
 +
* Maintain up to date information for the latest stable release of software, in the relevant technology comparison table.
 +
* Ensure that updating this information is part of the project release process.
  
−
= Quick start guide =
+
= Case Studies =
−
To be introduced from version 4.0 of OSGeo Live for foss4g 2010:
+
* (Possible future OSGeo Incubation Requirement)
−
** Contains detailed steps showing a newbie how to set up and run a simple working instance of the software.
+
Systems architects and project directors reduce project risk by reviewing previous implementations of technologies they are considering. Hence, case studies which describe how Open Source Geospatial has been used in previous project are very valuable. Case Studies from risk adverse organisations (like government) are usually more valuable than those from R&D organisations (like University projects).
−
** It should be able to be run in 5 to 15 minutes
 
−
** Ideally, it will include screen snapshots
 
−
** It may additionally cotain extra steps to cover all core functionality
 
  
−
= Lightening Overview presentation =
+
Requirements from each project:
−
To be introduced from version 4.0 of OSGeo Live for foss4g 2010:
+
* Links to case studies. See[http://wiki.osgeo.org/wiki/Case_Studies Case Studies] and the [http://www.osgeo.org/ojs/index.php/journal/search/titles OSGeo Journal] for ideas.
−
, in Open Office Impress format (and covertable to Microsoft Powerpoint)
 
  
 +
= Training =
 +
* (Possible future OSGeo Incubation Requirement)
 +
* Availability of training material for applications
 +
* Training requirements and templates still to be defined.
  
−
= Future =
+
[[Category: Marketing]]
−
To start to be introduced from version 4.0 for foss4g 2010, and expanded in future versions:
 
−
* Grouping Explanation Overview:
 
−
** Explain what projects in a grouping do.(eg Web Services, Mobile, etc)
 
−
** Provide a paragraph or two for each relevant standard covered by the grouping
 
−
* Grouping's project comparison:
 
−
** Provide information which helps select between similar projects between groupings. Targeted at Users or System Architects who would be making decisions about whether to use this product or not.
 

Revision as of 05:07, 9 May 2010

The page defines the Marketing Artefacts required to make effective use of the OSGeo Marketing Pipeline. This list is to be referenced during the OSGeo Incubation process to ensure a project supports OSGeo marketing requirements.

OSGeo Live

  • (OSGeo Incubation Requirement, for non-libraries)
  • OSGeo supported client and server applications are expected to be packaged on the OSGeo Live DVD. (Libraries are not expected to be bundled into OSGeo Live, unless they are incorporated in other applications.

Install script

A script to install an application onto the OSGeo Live DVD, as per: Live_GIS_Build#How_to_add_your_project_or_data_to_the_LiveGIS_Disc.2FVM

Test Results

  • (OSGeo Incubation Requirement, for non-libraries)
  • A 32x32-pixel XPM icon for use by the Debian menus
  • A 48x48-pixel PNG icon for use by freedesktop.org menus

Application Definition

Application Overview

  • (OSGeo Incubation Requirement)
  • This previously was a one page HTML document without images as per: Live_GIS_Build#Description_document
  • As of May 2010, we expect to improve this as per following:
    • The document should include an image, probably screen snapshot. (probably 600x800 pixels?).
    • A common document structure should be used for all projects, ideas to be included in the structure include:
      • What does the application do?
      • Why should users select this application over similar applications?
      • What standards or formats does the application support?
      • Help users determine how stable the application is? How long has the project been around? Is it deployed by high profile customers (summary only)?
      • Is the application still being maintained? Does the project have a periodic release process? Does the project have processes which address quality?
      • How big is the user and developer community?
      • Where can users find commercial support?

Project Quick Start

  • (Proposed OSGeo Incubation Requirement for non libraries from Sept 2010)
  • Proposed to be introduced for FOSS4G 2010 as part of OSGeo Live DVD 4. It will build upon the existing Live_GIS_Disc_Testing,Test Description.
  • Contains detailed steps showing a newbie how to set up and run a simple working instance of the software.
  • It should be able to be run in 5 to 15 minutes
  • Ideally, it will include screen snapshots
  • It may additionally cotain extra steps to cover all core functionality

OSGeo-Live Lightening talk

  • (OSGeo Incubation Requirement from Sept 2010)

This presentation is to be launched at FOSS4G 2010. It will provide a lightening overview of the (approx 40) packages on the OSGeo Live DVD/Virtual Machine, with one slide/package. Each slide to take 30 to 60 seconds to present. It will also contain a few overview slides (eg: Explaining the relevant OGC standards) Requirements from each project:

  • One slide which contains:
    • Image (probably screen snapshot. 600x800 pixels)
    • Bullet points explaining at a high level what the application does, how established the project is, and why you would select it
    • Text in notes providing a 45 sec script for the presenter to read. A reference to the one page project overview, to provide the presenter with background information.

Project Specific Presentation

  • (Desirable, but not an OSGeo Incubation requirement)
  • Up to 20 min presentation for each specific project.

Technology Comparisons

  • (Possible future OSGeo Incubation Requirement)

Comparisons between similar projects ease the technology selection process for new users wishing to determine which technology is right for them. These technology comparison summaries provide tables list available features and key selection criteria against applications.

Requirements from each project:

  • Maintain up to date information for the latest stable release of software, in the relevant technology comparison table.
  • Ensure that updating this information is part of the project release process.

Case Studies

  • (Possible future OSGeo Incubation Requirement)

Systems architects and project directors reduce project risk by reviewing previous implementations of technologies they are considering. Hence, case studies which describe how Open Source Geospatial has been used in previous project are very valuable. Case Studies from risk adverse organisations (like government) are usually more valuable than those from R&D organisations (like University projects).

Requirements from each project:

Training

  • (Possible future OSGeo Incubation Requirement)
  • Availability of training material for applications
  • Training requirements and templates still to be defined.
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