Difference between revisions of "Marketing Plan"
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==[[Executive Summary]]== | ==[[Executive Summary]]== | ||
==[[The Challenge]]== | ==[[The Challenge]]== | ||
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==[[Situation Analysis]]== | ==[[Situation Analysis]]== | ||
===Organization Analysis=== | ===Organization Analysis=== | ||
Revision as of 19:30, 25 November 2007
Contents
- 1 Deadlines and Timetable
- 2 Marketing Plan Outline
- 2.1 Executive Summary
- 2.2 The Challenge
- 2.3 Situation Analysis
- 2.4 Climate
- 2.5 Market Segmentation
- 2.6 Alternative Marketing Strategies
- 2.7 Selected Marketing Strategy
- 2.8 Short & Long-Term Projections
- 2.9 Conclusion
- 2.10 Appendix
- 2.11 Calculations of market size, commissions, profit margins, break-even analyses, etc
Deadlines and Timetable
Marketing Plan Outline
Executive Summary
The Challenge
Situation Analysis
Organization Analysis
- Mission Statement
- Vision Statement
- Value Statement
- Culture
- Strengths
- Weaknesses
- Market share
Customer Analysis
- How many?
- Who are they?
- What drives them to OSGeo?
- What areas of OSGeo are more atractive to the largest number of people?
Competitor Analysis
- What is a competitor for OSGeo?
- Who are they?
- Where are we in relation to them?
- Strengths
- Weaknesses
- Market share
Collaborators
- Developers, voluntaries, employees, etc.
Climate
Macro-environmental PEST analysis
- Political and legal environment
- Economic environment
- Social and cultural environment
- Technological environment
