Marketing Plan

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Revision as of 19:29, 25 November 2007 by Wiki-Dan (talk | contribs) (Outline of the Marketing Plan)
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Deadlines and Timetable

Marketing Plan Outline

Executive Summary

The Challenge

Brief description of product to be marketed and associated goals, such as sales figures and strategic goals.

Situation Analysis

Organization Analysis

  • Mission Statement
  • Vision Statement
  • Value Statement
  • Culture
  • Strengths
  • Weaknesses
  • Market share

Customer Analysis

  • How many?
  • Who are they?
  • What drives them to OSGeo?
  • What areas of OSGeo are more atractive to the largest number of people?

Competitor Analysis

  • What is a competitor for OSGeo?
  • Who are they?
  • Where are we in relation to them?
  • Strengths
  • Weaknesses
  • Market share


  • Developers, voluntaries, employees, etc.


Macro-environmental PEST analysis

  • Political and legal environment
  • Economic environment
  • Social and cultural environment
  • Technological environment

Business Environment SWOT Analysis

Market Segmentation

Alternative Marketing Strategies

Selected Marketing Strategy

Price / Sponsoring

Distribution (Place)


Short & Long-Term Projections



Calculations of market size, commissions, profit margins, break-even analyses, etc