Difference between revisions of "Marketing Plan"

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m (Outline of the Marketing Plan)
 
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=Deadlines and Timetable=
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=[[Strategic Planning]]=
  
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=Marketing Plan Outline=
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=[[Marketing Plan Outline]]=
  
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This is and outline, any one can modify it, please help to improve this.
  
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==[[Executive Summary]]==
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=[[KPI's and AWStats data]]=
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==[[The Challenge]]==
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Brief description of product to be marketed and associated goals, such as sales figures and strategic goals.
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=Things to work on=
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==[[Situation Analysis]]==
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===Organization Analysis===
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* [http://wiki.osgeo.org/index.php/OSGeo_Mission Mission, Vision and Values - '''Organization Analysis''']
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* Mission Statement
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* [[SWOT Analysis]]
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* Vision Statement
 
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* Value Statement
 
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* Culture
 
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* Strengths
 
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* Weaknesses
 
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* Market share
 
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===Customer Analysis===
 
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* How many?
 
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* Who are they?
 
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* What drives them to OSGeo?
 
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* What areas of OSGeo are more atractive to the largest number of people?
 
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===Competitor Analysis===
 
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* What is a competitor for OSGeo?
 
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* Who are they?
 
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* Where are we in relation to them?
 
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* Strengths
 
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* Weaknesses
 
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* Market share
 
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===Collaborators===
 
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* Developers, voluntaries, employees, etc.
 
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==Climate==
 
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===Macro-environmental [[PEST analysis]]===
 
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* Political and legal environment
 
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* Economic environment
 
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* Social and cultural environment
 
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* Technological environment
 
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===Business Environment [[SWOT Analysis]]===
 
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==Market Segmentation==
 
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==Alternative Marketing Strategies==
 
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==Selected Marketing Strategy==
 
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===Price / Sponsoring===
 
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===Distribution (Place)===
 
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===Promotion===
 
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==Short & Long-Term Projections==
 
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==Conclusion==
 
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==Appendix==
 
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==Calculations of market size, commissions, profit margins, break-even analyses, etc==
 

Latest revision as of 01:47, 21 February 2008