Latest revision as of 00:47, 21 February 2008

Strategic Planning

Marketing Plan Outline

This is and outline, any one can modify it, please help to improve this.

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-=Deadlines and Timetable=
+=[[Strategic Planning]]=
-=Marketing Plan Outline=
+=[[Marketing Plan Outline]]=
+ This is and outline, any one can modify it, please help to improve this.
-==Executive Summary==
+=[[KPI's and AWStats data]]=
-==[[The Challenge]]==
-==Situation Analysis==
+=Things to work on=
-===[http://wiki.osgeo.org/index.php/OSGeo_Mission Organization Analysis]===
-* Mission Statement
+* [http://wiki.osgeo.org/index.php/OSGeo_Mission Mission, Vision and Values - '''Organization Analysis''']
-* Vision Statement
+* [[SWOT Analysis]]
-* Value Statement
-* Culture
-* Strengths
-* Weaknesses
-* Market share
-===Customer Analysis===
-* How many?
-* Who are they?
-* What drives them to OSGeo?
-* What areas of OSGeo are more atractive to the largest number of people?
-===Competitor Analysis===
-* What is a competitor for OSGeo?
-* Who are they?
-* Where are we in relation to them?
-* Strengths
-* Weaknesses
-* Market share
-===Collaborators===
-* Developers, voluntaries, employees, etc.
-==Climate==
-===Macro-environmental [[PEST analysis]]===
-* Political and legal environment
-* Economic environment
-* Social and cultural environment
-* Technological environment
-===Business Environment [[SWOT Analysis]]===
-A SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis of the environment around OSGeo. To complete this it is important to organize the environmental factors as follows:
-* OSGeo's internal attributes (classified as strengths and weaknesses).
-* OSGeo's external environment (presents opportunities and threats).
-==Market Segmentation==
-Divide OSGeo's markets as follows:
-# Segment 1
-#* Description
-#* Percent of the market
-#* Characteristics of this segment (What their interests in OSGeo are)
-#* How they use OSGeo
-#* Support requirements (How can they be stimulated)
-#* How to reach them
-# Segment 2
-#* Same as segment 1
-==Alternative Marketing Strategies==
-A place to discuss the alternatives that were considered before arriving at the recommended strategy. Alternatives might include discontinuing a product, re-branding, positioning as a premium or value product, etc.
-==Selected Marketing Strategy==
-Discuss why the strategy was selected, list the marketing mix decisions (4 P's) of product, price, place (distribution), and promotion.
-* Product
-** Brand name
-** Quality
-** Scope of product line
-** Warranty
-** Packaging
-* Price / Sponsoring ''(How can this be applied for OSGeo?)''
-** List price
-** Discounts
-** Payment terms and financing options
-** Leasing options
-* Distribution (Place)
-** Who are the distributors?
-** How do we classify them?
-** Where are they located?
-** Logistics, including transportation, warehousing...
-* Promotion
-** Advertising, including how much and which media
-** Public relations
-** Promotional programs
-** Budget; determine break-even point for any additional spending
-** Projected results of the promotional programs
-==Short & Long-Term Projections==
-The selected strategy's immediate effects, expected long-term results, and any special actions required to achieve them. This section may include forecasts of revenues and expenses as well as the results of a break-even analysis.
-==Conclusion==
-==Appendix==
-==Calculations of market size, commissions, profit margins, break-even analyses, etc==

Difference between revisions of "Marketing Plan"

Latest revision as of 00:47, 21 February 2008

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Strategic Planning

Marketing Plan Outline

KPI's and AWStats data

Things to work on

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