Difference between revisions of "Foss4g 2016 style guide"
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A style guide contains all design elements that can be used in web, print etcetera. | A style guide contains all design elements that can be used in web, print etcetera. | ||
It helps to create a consistent, directly recognizable style for an organization, or for an event, such as FOSS4G-2016 | It helps to create a consistent, directly recognizable style for an organization, or for an event, such as FOSS4G-2016 | ||
| + | |||
| + | == Store in SVN == | ||
| + | All logo's, banners etc are stored in SVN: https://svn.osgeo.org/osgeo/foss4g/2016/marketing/. | ||
| + | Ask [[User:Jeff_McKenna|Jeff McKenna]] if you need write access to the SVN | ||
== Elements == | == Elements == | ||
| − | + | A style guide contains these elements: | |
=== Logo === | === Logo === | ||
| − | * | + | * Variations: with/whitout date, with/without outline |
| + | * Sizes: wide (normal, ratio 10:3), squared/compact | ||
| + | * Source of images: https://svn.osgeo.org/osgeo/foss4g/2016/marketing/logo/ | ||
=== Pay-off / descriptor / slogan === | === Pay-off / descriptor / slogan === | ||
* Example: "Just do it", used by Nike. And "I Amsterdam", used by the municipality of Amsterdam | * Example: "Just do it", used by Nike. And "I Amsterdam", used by the municipality of Amsterdam | ||
| + | * Postcard greeting: "Welcome to Germany!" (In case anyone wonders "Where is Bonn?") | ||
=== Color guide === | === Color guide === | ||
* A set of primary and possibly secondary colors. | * A set of primary and possibly secondary colors. | ||
* To be described in PMS, RGB and CMYK | * To be described in PMS, RGB and CMYK | ||
| + | |||
| + | ==== Logo colors in RGB ==== | ||
| + | |||
| + | {| | ||
| + | !Color | ||
| + | !Code | ||
| + | |- | ||
| + | | black | ||
| + | | #2c3e50 | ||
| + | |- | ||
| + | | dark gray | ||
| + | | #7f8c8d | ||
| + | |- | ||
| + | | light gray | ||
| + | | #b0c2c2 | ||
| + | |- | ||
| + | | green | ||
| + | | #49a942 | ||
| + | |- | ||
| + | | blue | ||
| + | | #2980b9 | ||
| + | |- | ||
| + | |} | ||
| + | |||
| + | ==== Logo colors in CMYK ==== | ||
| + | |||
| + | {| | ||
| + | !Color | ||
| + | !C | ||
| + | !M | ||
| + | !Y | ||
| + | !K | ||
| + | |- | ||
| + | | black | ||
| + | | 45 | ||
| + | | 23 | ||
| + | | 0 | ||
| + | | 69 | ||
| + | |- | ||
| + | | dark gray | ||
| + | | 10 | ||
| + | | 1 | ||
| + | | 0 | ||
| + | | 41 | ||
| + | |- | ||
| + | | light gray | ||
| + | | 9 | ||
| + | | 0 | ||
| + | | 0 | ||
| + | | 24 | ||
| + | |- | ||
| + | | green | ||
| + | | 57 | ||
| + | | 0 | ||
| + | | 61 | ||
| + | | 34 | ||
| + | |- | ||
| + | | blue | ||
| + | | 78 | ||
| + | | 31 | ||
| + | | 0 | ||
| + | | 27 | ||
| + | |- | ||
| + | |} | ||
=== Typography === | === Typography === | ||
| − | * | + | * Logo font: Dicot Bold ("FOSS4G"), Dicot Medium ("BONN 2016") |
| − | * | + | * Postcard handwriting: Pecita Expanded ("Welcome to Germany") |
| + | * Additional fonts: OpenSans (various side texts) | ||
=== Graphic elements === | === Graphic elements === | ||
| Line 25: | Line 97: | ||
=== Photography === | === Photography === | ||
| − | * | + | * Photos by the city of Bonn: [https://svn.osgeo.org/osgeo/foss4g/2016/documents/photographs/] |
| − | |||
| − | |||
| − | |||
== Applications == | == Applications == | ||
* In advance (starting: now!) | * In advance (starting: now!) | ||
| − | ** Website | + | ** [http://foss4g2016.org/ Website] |
** Twitter account profile page | ** Twitter account profile page | ||
** Flyers | ** Flyers | ||
| − | ** Postcards | + | ** [https://svn.osgeo.org/osgeo/foss4g/2016/documents/postcards/ Postcards] |
| + | ** Viral invitations "meet me in Bonn" | ||
** Ads (in magazines) | ** Ads (in magazines) | ||
Latest revision as of 15:33, 25 October 2015
Style guide
A style guide contains all design elements that can be used in web, print etcetera. It helps to create a consistent, directly recognizable style for an organization, or for an event, such as FOSS4G-2016
Store in SVN
All logo's, banners etc are stored in SVN: https://svn.osgeo.org/osgeo/foss4g/2016/marketing/. Ask Jeff McKenna if you need write access to the SVN
Elements
A style guide contains these elements:
Logo
- Variations: with/whitout date, with/without outline
- Sizes: wide (normal, ratio 10:3), squared/compact
- Source of images: https://svn.osgeo.org/osgeo/foss4g/2016/marketing/logo/
Pay-off / descriptor / slogan
- Example: "Just do it", used by Nike. And "I Amsterdam", used by the municipality of Amsterdam
- Postcard greeting: "Welcome to Germany!" (In case anyone wonders "Where is Bonn?")
Color guide
- A set of primary and possibly secondary colors.
- To be described in PMS, RGB and CMYK
Logo colors in RGB
| Color | Code |
|---|---|
| black | #2c3e50 |
| dark gray | #7f8c8d |
| light gray | #b0c2c2 |
| green | #49a942 |
| blue | #2980b9 |
Logo colors in CMYK
| Color | C | M | Y | K |
|---|---|---|---|---|
| black | 45 | 23 | 0 | 69 |
| dark gray | 10 | 1 | 0 | 41 |
| light gray | 9 | 0 | 0 | 24 |
| green | 57 | 0 | 61 | 34 |
| blue | 78 | 31 | 0 | 27 |
Typography
- Logo font: Dicot Bold ("FOSS4G"), Dicot Medium ("BONN 2016")
- Postcard handwriting: Pecita Expanded ("Welcome to Germany")
- Additional fonts: OpenSans (various side texts)
Graphic elements
- Such as horizontal or vertical lines
Photography
- Photos by the city of Bonn: [1]
Applications
- In advance (starting: now!)
- During the event
- Roll-up banners
- Flags
- Stationary
- Congress-App
- Small flags (to be used on tables)
- Signage
- Goodie-bag
- T-shirts / neckties
- Mugs
- USB sticks / DVD (OSGeo-Live 2016 edition)
- Presentation slides
- Promotion videos
- Fade-ins & fade-outs of presentation videos
- Booth