Foss4g 2016 style guide
Jump to navigation
Jump to search
Style guide
A style guide contains all design elements that can be used in web, print etcetera. It helps to create a consistent, directly recognizable style for an organization, or for an event, such as FOSS4G-2016
Store in SVN
All logo's, banners etc are stored in SVN: https://svn.osgeo.org/osgeo/foss4g/2016/marketing/. Ask Jeff McKenna if you need write access to the SVN
Elements
A style guide contains these elements:
Logo
- Variations: with/whitout date, with/without outline
- Sizes: wide (normal, ratio 10:3), squared/compact
- Source of images: https://svn.osgeo.org/osgeo/foss4g/2016/marketing/logo/
Pay-off / descriptor / slogan
- Example: "Just do it", used by Nike. And "I Amsterdam", used by the municipality of Amsterdam
- Postcard greeting: "Welcome to Germany!" (In case anyone wonders "Where is Bonn?")
Color guide
- A set of primary and possibly secondary colors.
- To be described in PMS, RGB and CMYK
Logo colors in RGB
| Color | Code |
|---|---|
| black | #2c3e50 |
| dark gray | #7f8c8d |
| light gray | #b0c2c2 |
| green | #49a942 |
| blue | #2980b9 |
Logo colors in CMYK
| Color | C | M | Y | K |
|---|---|---|---|---|
| black | 45 | 23 | 0 | 69 |
| dark gray | 10 | 1 | 0 | 41 |
| light gray | 9 | 0 | 0 | 24 |
| green | 57 | 0 | 61 | 34 |
| blue | 78 | 31 | 0 | 27 |
Typography
- Logo font: Dicot Bold ("FOSS4G"), Dicot Medium ("BONN 2016")
- Postcard handwriting: Pecita Expanded ("Welcome to Germany")
- Additional fonts: OpenSans (various side texts)
Graphic elements
- Such as horizontal or vertical lines
Photography
- Photos by the city of Bonn: [1]
Applications
- In advance (starting: now!)
- During the event
- Roll-up banners
- Flags
- Stationary
- Congress-App
- Small flags (to be used on tables)
- Signage
- Goodie-bag
- T-shirts / neckties
- Mugs
- USB sticks / DVD (OSGeo-Live 2016 edition)
- Presentation slides
- Promotion videos
- Fade-ins & fade-outs of presentation videos
- Booth