Foss4g 2016 style guide

Style guide

A style guide contains all design elements that can be used in web, print etcetera. It helps to create a consistent, directly recognizable style for an organization, or for an event, such as FOSS4G-2016

Elements

• A style guide contains these elements:

Logo

• In several graphical formats: PNG, PDF, SVG, EPS, AI

Pay-off / descriptor / slogan

• Example: "Just do it", used by Nike. And "I Amsterdam", used by the municipality of Amsterdam

Color guide

• A set of primary and possibly secondary colors.
• To be described in PMS, RGB and CMYK

Typography

• Typeface (font) to be used.
• Preferably easy to be used on Mac/Linux/Win/Android

Graphic elements

• Such as horizontal or vertical lines

Photography

• Preferably consistent in expression: e.g. always including people

Sound

• Perhaps "Tagen wie diese": [[1]]

Applications

• In advance (starting: now!)
  • Website
  • Twitter account profile page
  • Flyers
  • Postcards
  • Viral invitations "meet me in Bonn"
  • Ads (in magazines)

• During the event
  • Roll-up banners
  • Flags
  • Stationary
  • Congress-App
  • Small flags (to be used on tables)
  • Signage
  • Goodie-bag
  • T-shirts / neckties
  • Mugs
  • USB sticks / DVD (OSGeo-Live 2016 edition)
  • Presentation slides
  • Promotion videos
  • Fade-ins & fade-outs of presentation videos
  • Booth