Difference between revisions of "Foss4g 2016 style guide"
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=== Logo === | === Logo === | ||
| − | * In several graphical formats: PNG | + | * In several graphical formats: [https://svn.osgeo.org/osgeo/foss4g/2016/marketing/logo/foss4g-logo.png PNG] PDF [https://svn.osgeo.org/osgeo/foss4g/2016/marketing/logo/foss4g-logo.svg SVG] EPS [https://svn.osgeo.org/osgeo/foss4g/2016/marketing/logo/foss4g-logo.ai AI] |
=== Pay-off / descriptor / slogan === | === Pay-off / descriptor / slogan === | ||
Revision as of 14:29, 23 September 2015
Style guide
A style guide contains all design elements that can be used in web, print etcetera. It helps to create a consistent, directly recognizable style for an organization, or for an event, such as FOSS4G-2016
Elements
- A style guide contains these elements:
Logo
Pay-off / descriptor / slogan
- Example: "Just do it", used by Nike. And "I Amsterdam", used by the municipality of Amsterdam
Color guide
- A set of primary and possibly secondary colors.
- To be described in PMS, RGB and CMYK
Typography
- Typeface (font) to be used.
- Preferably easy to be used on Mac/Linux/Win/Android
Graphic elements
- Such as horizontal or vertical lines
Photography
- Preferably consistent in expression: e.g. always including people
Sound
- Perhaps "Tagen wie diese": [[1]]
Applications
- In advance (starting: now!)
- Website
- Twitter account profile page
- Flyers
- Postcards
- Viral invitations "meet me in Bonn"
- Ads (in magazines)
- During the event
- Roll-up banners
- Flags
- Stationary
- Congress-App
- Small flags (to be used on tables)
- Signage
- Goodie-bag
- T-shirts / neckties
- Mugs
- USB sticks / DVD (OSGeo-Live 2016 edition)
- Presentation slides
- Promotion videos
- Fade-ins & fade-outs of presentation videos
- Booth