Foss4g 2016 style guide
Revision as of 14:55, 23 September 2015 by Wiki-Anton Popov (talk | contribs) (FOSS4G 2016 Logo colors added)
Style guide
A style guide contains all design elements that can be used in web, print etcetera. It helps to create a consistent, directly recognizable style for an organization, or for an event, such as FOSS4G-2016
Elements
- A style guide contains these elements:
Logo
Pay-off / descriptor / slogan
- Example: "Just do it", used by Nike. And "I Amsterdam", used by the municipality of Amsterdam
Color guide
- A set of primary and possibly secondary colors.
- To be described in PMS, RGB and CMYK
Logo colors in RGB
Color | Code |
---|---|
black | #2c3e50 |
dark gray | #7f8c8d |
light gray | #b0c2c2 |
green | #49a942 |
blue | #2980b9 |
Logo colors in CMYK
Color | C | M | Y | K |
---|---|---|---|---|
black | 45 | 23 | 0 | 69 |
dark gray | 10 | 1 | 0 | 41 |
light gray | 9 | 0 | 0 | 24 |
green | 57 | 0 | 61 | 34 |
blue | 78 | 31 | 0 | 27 |
Typography
- Typeface (font) to be used.
- Preferably easy to be used on Mac/Linux/Win/Android
Graphic elements
- Such as horizontal or vertical lines
Photography
- Preferably consistent in expression: e.g. always including people
Sound
- Perhaps "Tagen wie diese": [[1]]
Applications
- In advance (starting: now!)
- Website
- Twitter account profile page
- Flyers
- Postcards
- Viral invitations "meet me in Bonn"
- Ads (in magazines)
- During the event
- Roll-up banners
- Flags
- Stationary
- Congress-App
- Small flags (to be used on tables)
- Signage
- Goodie-bag
- T-shirts / neckties
- Mugs
- USB sticks / DVD (OSGeo-Live 2016 edition)
- Presentation slides
- Promotion videos
- Fade-ins & fade-outs of presentation videos
- Booth