Foss4g 2016 style guide

Style guide

A style guide contains all design elements that can be used in web, print etcetera. It helps to create a consistent, directly recognizable style for an organization, or for an event, such as FOSS4G-2016

Store in SVN

All logo's, banners etc are stored in SVN: https://svn.osgeo.org/osgeo/foss4g/2016/marketing/. Ask Jeff McKenna if you need write access to the SVN

Elements

A style guide contains these elements:

Logo

• Variations: with/whitout date, with/without outline
• Sizes: wide (normal, ratio 10:3), squared/compact
• Source of images: https://svn.osgeo.org/osgeo/foss4g/2016/marketing/logo/

Pay-off / descriptor / slogan

• Example: "Just do it", used by Nike. And "I Amsterdam", used by the municipality of Amsterdam
• Postcard greeting: "Welcome to Germany!" (In case anyone wonders "Where is Bonn?")

Color guide

• A set of primary and possibly secondary colors.
• To be described in PMS, RGB and CMYK

Logo colors in RGB

Color	Code
black	#2c3e50
dark gray	#7f8c8d
light gray	#b0c2c2
green	#49a942
blue	#2980b9

Logo colors in CMYK

Color	C	M	Y	K
black	45	23	0	69
dark gray	10	1	0	41
light gray	9	0	0	24
green	57	0	61	34
blue	78	31	0	27

Typography

• Logo font: Dicot Bold ("FOSS4G"), Dicot Medium ("BONN 2016")
• Postcard handwriting: Pecita Expanded ("Welcome to Germany")
• Additional fonts: OpenSans (various side texts)

Graphic elements

• Such as horizontal or vertical lines

Photography

• Photos by the city of Bonn: [1]

Applications

• In advance (starting: now!)
  • Website
  • Twitter account profile page
  • Flyers
  • Postcards
  • Viral invitations "meet me in Bonn"
  • Ads (in magazines)

• During the event
  • Roll-up banners
  • Flags
  • Stationary
  • Congress-App
  • Small flags (to be used on tables)
  • Signage
  • Goodie-bag
  • T-shirts / neckties
  • Mugs
  • USB sticks / DVD (OSGeo-Live 2016 edition)
  • Presentation slides
  • Promotion videos
  • Fade-ins & fade-outs of presentation videos
  • Booth