Difference between revisions of "Foss4g 2016 style guide"

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(FOSS4G 2016 Logo colors added)
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* A set of primary and possibly secondary colors.
 
* A set of primary and possibly secondary colors.
 
* To be described in PMS, RGB and CMYK
 
* To be described in PMS, RGB and CMYK
 +
 +
==== Logo colors in RGB ====
 +
 +
{|
 +
!Color
 +
!Code
 +
|-
 +
| black
 +
| #2c3e50
 +
|-
 +
| dark gray
 +
| #7f8c8d
 +
|-
 +
| light gray
 +
| #b0c2c2
 +
|-
 +
| green
 +
| #49a942
 +
|-
 +
| blue
 +
| #2980b9
 +
|-
 +
|}
 +
 +
==== Logo colors in CMYK ====
 +
 +
{|
 +
!Color
 +
!C
 +
!M
 +
!Y
 +
!K
 +
|-
 +
| black
 +
| 45
 +
| 23
 +
| 0
 +
| 69
 +
|-
 +
| dark gray
 +
| 10
 +
| 1
 +
| 0
 +
| 41
 +
|-
 +
| light gray
 +
| 9
 +
| 0
 +
| 0
 +
| 24
 +
|-
 +
| green
 +
| 57
 +
| 0
 +
| 61
 +
| 34
 +
|-
 +
| blue
 +
| 78
 +
| 31
 +
| 0
 +
| 27
 +
|-
 +
|}
  
 
=== Typography ===
 
=== Typography ===

Revision as of 15:55, 23 September 2015

Style guide

A style guide contains all design elements that can be used in web, print etcetera. It helps to create a consistent, directly recognizable style for an organization, or for an event, such as FOSS4G-2016

Elements

  • A style guide contains these elements:

  • In several graphical formats: PNG PDF SVG EPS AI

Pay-off / descriptor / slogan

  • Example: "Just do it", used by Nike. And "I Amsterdam", used by the municipality of Amsterdam

Color guide

  • A set of primary and possibly secondary colors.
  • To be described in PMS, RGB and CMYK

Logo colors in RGB

Color Code
black #2c3e50
dark gray #7f8c8d
light gray #b0c2c2
green #49a942
blue #2980b9

Logo colors in CMYK

Color C M Y K
black 45 23 0 69
dark gray 10 1 0 41
light gray 9 0 0 24
green 57 0 61 34
blue 78 31 0 27

Typography

  • Typeface (font) to be used.
  • Preferably easy to be used on Mac/Linux/Win/Android

Graphic elements

  • Such as horizontal or vertical lines

Photography

  • Preferably consistent in expression: e.g. always including people

Sound

  • Perhaps "Tagen wie diese": [[1]]

Applications

  • In advance (starting: now!)
    • Website
    • Twitter account profile page
    • Flyers
    • Postcards
    • Viral invitations "meet me in Bonn"
    • Ads (in magazines)
  • During the event
    • Roll-up banners
    • Flags
    • Stationary
    • Congress-App
    • Small flags (to be used on tables)
    • Signage
    • Goodie-bag
    • T-shirts / neckties
    • Mugs
    • USB sticks / DVD (OSGeo-Live 2016 edition)
    • Presentation slides
    • Promotion videos
    • Fade-ins & fade-outs of presentation videos
    • Booth
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