Foundation Sponsorship

This page is a working proposal, and the following has not been approved by the Fundraising committee, or the OSGeo board.

Organizational sponsorships will be offered to organizations at the following levels (per annum):

1. Associate Sponsor: $3,000 USD
2. Supporting Sponsor: $10,000 USD
3. Principal Sponsor: $20,000 USD
4. Sustaining Sponsor: $50,000 USD

Names need to be reviewed in light of the nature of the sponsorships. Pending on target audiences etc.. TBD

Why Sponsor OSGeo

• Organization Dependence on OSGeo Software - Many companies and perhaps some other organizations could not operate, or would be substantially different if open source geospatial technologies did not exist. For these organizations, sustaining their own current operations into the future depends on the success of OSGeo, and a relationship with the organization.
• Organization or Community Adoption of OSGeo Software - Many organizations and communities have large internal or member adoptions of OSGeo software. These organizations have an interest in ensuring the software can be sustained into the future, and wish to be seen to be supporting their member's software selection.
• Open Source adoption of Open Standards and other priorities - Some of OSGeo's primary goals and objectives are consistent with other organization's missions and goals. Sponsorship can become a means of furthering these goals by supporting a like-minded organization.
• Market Benefits of Supporting OSGeo - Organizations are regularly asked where they stand in regards to open source technologies. Generally speaking - companies in particular, and other organizations wish to be seen as supportive of open source in the marketplace. Sponsorship of OSGeo provides a means of giving this support some degree of credibility.
• Market Benefits of Relationship with OSGeo - Organizations wish to be seen to be friendly to open source, both to the open source community, and to their customers. Sponsorship provides a means of bolstering an organization's stature in respect to OSGeo.
• Visibility - All marketing and communications organizations are interested in maximizing positive visibility in the marketplace. Sponsorship could provide a mechanism for some associated visibility with OSGeo such as logos on booths and other marketing collateral.
• Networking Opportunity - All organizations value opportunities to meet with likeminded individuals. Meeting around a common supported cause with other sponsors around OSGeo is a great way to build stroner links among these organizations.

Sponsorship Benefits

It is critical that OSGeo preserve it's ability to operate in an arm's length manner from any organization, and therefore from any sponsor. For this reason, it is critical that the benefits offered to propsective sponsors do not compromise in any way the impartialness and freedom from influence that is essential for OSGeo's success.

Although this does limit the benefits that can be offered, substantial benefits remain in this context that we can work with. Potential sets of benefits are outlined below for each sponsorship level:

Sustaining Sponsor

• Top Visibility on Sponsor page on the OSGeo web site
• Organization logos on key marketing materials
• Organization logos at Booths at OSGeo events
• First Sponsorship Selection for the Annual OSGeo International Conference

Sponsorships entitle organizations to being listed on the OSGeo web site sponsors page (ranked by contribution amount) with a limited amount of text describing the company. Sponsoring organizations are also allowed to state their sponsorship, and use the OSGeo logo on their web site and other materials in manner to be defined.

Sponsoring organizations may also state their desire to support one or more foundation projects. When this is done two thirds of the sponsorship amount will be divided up and kept by the foundation in Project Accounts for the exclusive use of the named projects. How that money is spent would be determined by the PMC for the projects with some oversight by the foundation board to ensure responsible use.

The remaining one third (or the entire sponsorship amount if no specific project support is declared) goes into the foundation's general use account to support foundation wide needs. General use funds will generally not be directed to support particular projects.

Sponsorships are intended to give two things to the sponsoring organization. First is the public relations benefit of supporting the foundation. Second is the ability to support the foundation projects on which they depend, helping to ensure they are well maintained and thrive in the future.

Sponsoring a project does not give the sponsor any priveledge to control how the money is spent by the project, or control the projects technical direction. However, it is anticipated that projects desiring to collect sponsorship funds will want to be responsive to the needs of their sponsors. It should also be noted that project sponsorship is not the only route to supporting a particular project. Organizations can also directly fund development work (not through the foundation), or provide their own staff resources to work on the project.

Corporations in most countries can write off sponsorships as a business expense, so the charitable status of the foundation in their country should not matter.

Who Might Be a Sponsor?

• End user organizations using the foundation packages, such as governments, NGOs and service organizations. These organizations are already saving money using free software, and have a stake in the successful future improvements to the packages and the health of the open source geospatial ecosystem.
• Consultants and integrators are building solutions for their clients based on foundation projects. The continued success of the packages is important to their commercial leverage. The PR benefit of sponsorship helps raise their stature when with potential clients. Sponsorship can also give them soft influence with projects to get bugs fixed, or features added that they need.
• Proprietary software vendors using the libraries in their packages are good candidates. These companies depend on the quality of the libraries as well as benefiting from the PR association of sponsorship.

Who Solicits Sponsors?

In theory anyone can approach potential sponsors. Any supporter of OSGeo is welcome to raise the possibility in conversations with possible sponsors. However, a formal approach to organizations on behalf of Open Source Geospatial Foundation should be coordinated though the Fund Raising Committee. This ensures that potential sponsors don't get bombarded with duplicate requests, and ensures that the person approaching the organization is equipted with all information about sponsorship.

For this reason, individuals are encouraged to refer sponsorship possibilities to the fund raising committee. Perhaps after a first informal feeling out. The fund raising committee may then assign a member to approach the potential sponsor, or provide additional direction to the person originating the suggestion. An existing relationship with the potential sponsor can be a big asset.

Employees are encouraged to raise the idea, and refer their employer if they seem like a good candidate. Those inside an organization can provide invaluable insight into what factors may influence an organization and who best to approach. In some cases it may not be desirable for an employee to be giving the pitch. In other cases it may be desirable.

Project developers are encouraged to keep an eye out for users of their project that might be open to a sponsorship opportunity. In some cases a sponsorship pitch from a project lead may carry more weight with potential sponsors, than someone from the fund raising committee.

So, the general pattern is that everyone is encouraged to keep an eye out for potentially sponsors, and possibly feel them out on the idea informally. But then refer the candidate to the fund raising committee for a unified and professional approach, possibly through the originator.