Difference between revisions of "Marketing Plan"

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m (Outline of the Marketing Plan)
 
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=Deadlines and Timetable=
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=[[Strategic Planning]]=
  
=Marketing Plan Outline=
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=[[Marketing Plan Outline]]=
  
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This is and outline, any one can modify it, please help to improve this.
  
==[[Executive Summary]]==
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=[[KPI's and AWStats data]]=
==[[The Challenge]]==
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Brief description of product to be marketed and associated goals, such as sales figures and strategic goals.
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=Things to work on=
==[[Situation Analysis]]==
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===Organization Analysis===
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* [http://wiki.osgeo.org/index.php/OSGeo_Mission Mission, Vision and Values - '''Organization Analysis''']
* Mission Statement
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* [[SWOT Analysis]]
* Vision Statement
 
* Value Statement
 
* Culture
 
* Strengths
 
* Weaknesses
 
* Market share
 
===Customer Analysis===
 
* How many?
 
* Who are they?
 
* What drives them to OSGeo?
 
* What areas of OSGeo are more atractive to the largest number of people?
 
===Competitor Analysis===
 
* What is a competitor for OSGeo?
 
* Who are they?
 
* Where are we in relation to them?
 
* Strengths
 
* Weaknesses
 
* Market share
 
===Collaborators===
 
* Developers, voluntaries, employees, etc.
 
==Climate==
 
===Macro-environmental [[PEST analysis]]===
 
* Political and legal environment
 
* Economic environment
 
* Social and cultural environment
 
* Technological environment
 
===Business Environment [[SWOT Analysis]]===
 
==Market Segmentation==
 
==Alternative Marketing Strategies==
 
==Selected Marketing Strategy==
 
===Price / Sponsoring===
 
===Distribution (Place)===
 
===Promotion===
 
==Short & Long-Term Projections==
 
==Conclusion==
 
==Appendix==
 
==Calculations of market size, commissions, profit margins, break-even analyses, etc==
 

Latest revision as of 01:47, 21 February 2008