Difference between revisions of "Marketing Plan"

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=Deadlines and Timetable=
=[[Strategic Planning]]=
=Marketing Plan Outline=
=[[Marketing Plan Outline]]=
This is and outline, any one can modify it, please help to improve this.
==[[Executive Summary]]==
=[[KPI's and AWStats data]]=
==[[The Challenge]]==
==[[Situation Analysis]]==
=Things to work on=
===Organization Analysis===
* Mission Statement
* [http://wiki.osgeo.org/index.php/OSGeo_Mission Mission, Vision and Values - '''Organization Analysis''']
* Vision Statement
* [[SWOT Analysis]]
* Value Statement
* Culture
* Strengths
* Weaknesses
* Market share
===Customer Analysis===
* How many?
* Who are they?
* What drives them to OSGeo?
* What areas of OSGeo are more atractive to the largest number of people?
===Competitor Analysis===
* What is a competitor for OSGeo?
* Who are they?
* Where are we in relation to them?
* Strengths
* Weaknesses
* Market share
* Developers, voluntaries, employees, etc.
===Macro-environmental [[PEST analysis]]===
* Political and legal environment
* Economic environment
* Social and cultural environment
* Technological environment
===Business Environment [[SWOT Analysis]]===
==Market Segmentation==
==Alternative Marketing Strategies==
==Selected Marketing Strategy==
===Price / Sponsoring===
===Distribution (Place)===
==Short & Long-Term Projections==
==Calculations of market size, commissions, profit margins, break-even analyses, etc==

Latest revision as of 01:47, 21 February 2008