Difference between revisions of "FOSS4G 2016 PR"

Latest revision as of 07:10, 28 June 2016

Motto / Slogan

OSGeo.org: 10 years of Free and Open Source Software for Geospatial Building Bridges in Bonn Join us in Bonn

ToDo

To be developed: foss4g_2016_style_guide

Targets

Audience

Campaigns

Early bird discount

For the organization it has a lot of advantages to know as early as possible how many folks will turn up. Over the last FOSS4G's the week before the (often re-scheduled) closure of the early bird discount shows a peak in registration. Generally, half of the final number of registrations is an early bird.

Idea:

T shirt with logos of all previous FOSS4Gs plus the ability zo mark them as "I've been there".
Distribute these shirts in advance to early birds subscribers.
Connect it to an viral "show your Fo|SS4G 2016 shirt at special places and locatins (taj Mahal, local OSGeo event, North Pole, your pet wearing it etc. or on any bridge ;-)).
Show these results on Facebook

Other benefits:

Save your bed in BaseCamp
Save up your participation of the worksohps, as they are very often early overbooked

Media

Planning

Month	Date	Action	Responsible
June	23	X	Name.
June	00	X	Name.
July	00	X	Name.

Twitter

Through OSGeo account
- hashtag #osgeo #foss4g and #foss4g2016

GIS Magazines & portals

Germany (and international):
- distributor of FOSSGIS conference
- heise (print / online): presse_at_ct.heise.de + software
- www.harzer.de (online): news_at_geobranchen.de
Universities:
- LearnGIS: Giszentrum der Universität Kiel
- gis.ma: GIS-Lab Marburg (Universität Marburg)

Italian:
MondoGIS / GeoForus.it (contatti)
Punto informatico

Netherlands:
- GISMagazine.nl (6/year, 3K)
- Geo-Info.nl (4/year), 2K)
International:
- GIM International
- cartographyonline (admin at cartographyonline.com)
- Geo International & Geo UK (monthly, 10K, [1])
- directionsmag (News -> Post Press Release)
- EARSC EOMag Newsletter
- geospatialworld.net
- geoinformatics.com
- Coordinates magazine India
- eoportal (Share your news with the EO community)
- GeoConnexion
- Wired Magazine (Map Section)
- Position Magazine (http://www.intermedia.com.au/print/news-item/position-magazine)
- GISuser.com,
- Baliz-media
- Asian surveying and mapping
- GIS professional
- Gaceta tecnologica,
- 3d Visualization World
- Sensors and Systems
- GeoinfoNEWS
- giscafe
- gislounge
- linuxtoday
- MacCNN (email to "contact" -> news tips)
- newsforge
- slashgeo (online)

Some 50 more: [2]

General open source-friendly magazines and portals

Linux Journal, freesoftwaremagazine.com, linux-magazine.com, [3],

OSGeo related sites

Local chapters
OSGeo projects
Discuss mailing list

Events

Postcards can be distributed at other events (e.g in the goodie bag)

Events from local chapters. Thus: distribute postcards to local chapters
Other gepspatial events
Other open source releted events

Knowledge from previous FOSS4Gs

2014 Promotional material meeting FOSS4G_2014_20131202
2013 target, concept, communications: FOSS4G2013_Reflections_by_the_LOC
2013 delegates by country etc. [[4]]
FOSS4G_2010_Marketing (focusses on banners and refering websites)
FOSS4G_2009_Marketing_Plan (with an attempt to describe target groups)
Several individual impressions from FOSS4G-2013 [5]
FOSS4G Cookbook/handbook FOSS4G_Handbook#Marketing: mainly tips on press releases
Metrics of previous FOSS4G's by country, registration date etc. [6]

General OSGeo marketing thoughts

At least over the last year, the marketing mailing list [7] focusses on technical aspects (printing USB sticks, OSGeo flyer design, Paypal account etc.)
Marketing committee itself has shown much activity over the last three years
Board_Meeting_2013-02-26#Board_Priorities

Bonn's Unique selling points / themes / Leitmotive

Nature
- River Rhine
- Siebengebirge
Culture
- Beethovens place of birth [[8]]
- Scientific museum Deutsches Museum Bonn
Sports and leisure
- Baseball, Basketball
- Other major sports in nearby Cologne (20 km): soccer, icehockey
Sustainability
- Cycling: [[9]]
Politics
- Conference in former pleanry building/pleanry chamber
History
- UN
- Museum Haus der Geschichte
10 years OSGeo.org [[10]]

@@ Line 30: / Line 30: @@
 == Media ==
+=== Planning ===
+{|class=wikitable border="1"
+! Month !! Date !! Action !! Responsible !!
+|-
+| June || 23 || X || Name.
+|-
+| June || 00 || X || Name.
+|-
+| July || 00 || X || Name.
+|}
 === Twitter ===
@@ Line 38: / Line 49: @@
 * Germany (and international):
 ** [https://docs.google.com/spreadsheets/d/1mtyCbj8OiLNXvJvs9Oi_bGwOwFRxKmtp2ZCmFp6ELvE/edit?pli=1#gid=0|press distributor of FOSSGIS conference]
+** [http://www.heise.de heise] (print / online): presse_at_ct.heise.de + [http://www.heise.de/software/download/edit_7105 software]
+** [http://www.harzer.de www.harzer.de] (online): news_at_geobranchen.de
+* Universities:
+** [http://www.gis.uni-kiel.de/index.phtml LearnGIS]: Giszentrum der Universität Kiel
+** [http://www.gis-ma.org gis.ma]: GIS-Lab Marburg (Universität Marburg)
+* Italian:
+* MondoGIS / GeoForus.it ([http://www.geoforus.it/index.php?option=com_contact&view=category&catid=2&Itemid=5 contatti])
+* [http://punto-informatico.it/ Punto informatico]
 * Netherlands:
 ** GISMagazine.nl (6/year, 3K)
@@ Line 45: / Line 66: @@
 ** [http://cartographyonline.com cartographyonline] (admin at cartographyonline.com)
 ** Geo International & Geo UK (monthly, 10K, [http://www.geoconnexion.com/more/media-info/web-advertising/])
-** Giscafe.com (71% North America, 12% Europe, [http://www.giscafe.com/advertise/GISCafe_Rate_Sheet.pdf]))
 ** [http://www.directionsmag.com/pressreleases.php directionsmag] (News -> Post Press Release)
 ** [http://www.earsc.org/contact EARSC EOMag Newsletter]
@@ Line 60: / Line 80: @@
 ** GIS professional
 ** Gaceta tecnologica,
-** GEOInformatics
 ** 3d Visualization World
 ** Sensors and Systems