Difference between revisions of "Marketing Artefacts"

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The page defines the Marketing Artefacts required to make effective use of the OSGeo [[Marketing Pipeline]]. This list is to be referenced during the OSGeo Incubation process to ensure a project supports OSGeo marketing requirements.
+
OSGeo helps market GeoSpatial Open Source software through numerous [[Marketing Pipeline|marketing channels]] - through the website, conferences, workshops, and packaging into various distributions. This page defines the Marketing Artefacts required to make effective use of these marketing channels. It provides links to templates and howtos which simplify the creation of the artefacts and ensures that we develop consistent, quality material.
  
−
= OSGeo Live =
+
This page is referenced from the [http://www.osgeo.org/incubator/process/project_graduation_checklist.html OSGeo Incubation Checklist] and provides guidance to incubating projects developing OSGeo marketing material.
−
* (OSGeo Incubation Requirement, for non-libraries)
+
 
−
* OSGeo supported client and server applications are expected to be packaged on the OSGeo Live DVD. (Libraries are not expected to be bundled into OSGeo Live, unless they are incorporated in other applications.
+
=Marketing Artefacts required from Projects for OSGeo Incubation =
 +
 
 +
== Application Overview ==
 +
; Description
 +
: A one page marketing page targeted at a someone considering using GeoSpatial Open Source, who may be a GeoSpatial User, a Technical person without much geospatial expertise, or manager with limited GeoSpatial or technical experience. Overview development and publishing is coordinated as part of the OSGeo-Live project.
 +
: From 2010, these pages started being translated into multiple languages.
 +
: In future, these pages are intended to be published in other formats, like one page PDF files for handing out at conferences.
 +
:* Published Overviews: http://live.osgeo.org/overview/overview.html
 +
:* How to create an Overview: http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview
 +
 
 +
; OSGeo Incubation Criteria
 +
: Required to complete OSGeo Incubation
 +
 
 +
; Responsibility
 +
: Project's team
 +
 
 +
== Application Quick Start ==
 +
; Description
 +
: Contains detailed steps showing a new user how run one core use case for the application.
 +
: As of 2010, the Application Quick Starts have been tailored to the OSGeo-Live project, however there is a long term goal to make them generic enough for use in other distributions as well.
 +
: Examples are linked from http://live.osgeo.org/quickstart/quickstart.html
 +
: How to write an Application Quick Start is defined here: [[Live_GIS_Add_Project#Application_Quick_Start]]
 +
 
 +
; OSGeo Incubation Criteria
 +
: For executable applications: Required to complete OSGeo Incubation.
 +
: For libraries: Desirable if appropriate, but not required for OSGeo Incubation.
 +
 
 +
; Responsibility
 +
: Project's team
 +
 
 +
== Logo ==
 +
; Description
 +
: A logo for the application, which is used by various marketing artefacts - like the Project Overview, Quickstart, Presentations, Content Diagrams, etc
 +
: How to create a logo is explained in: http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview
  
−
== Install script ==
+
; OSGeo Incubation Criteria
−
A script to install an application onto the OSGeo Live DVD, as per: [[Live_GIS_Build#How_to_add_your_project_or_data_to_the_LiveGIS_Disc.2FVM]]
+
: Required to complete OSGeo Incubation
  
−
== Test Description ==
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; Responsibility
−
Test Description as per: [[Live_GIS_Disc_Testing]] (To be replaced by Quick Start from version 4 of the Live DVD in FOSS4G 2010)
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: Project's team
  
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== Test Results ==
+
== Graphical Image ==
−
* Results from running test procedures for the OSGeo Live DVD as per: [[Live_GIS_Disc_Testing]]
+
; Description
 +
: A representational image of the project, which is usually a screen snapshot.
 +
: To be used in Project Overview, Presentations, etc.
 +
: Images are to be stored here: https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/images/screenshots/1024x768
 +
: How to create an image is explained here: http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview
  
−
== OGC Standard Context Diagrams==
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; OSGeo Incubation Criteria
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(Hopefully to be introduced to the Live DVD from FOSS4G 2010)
+
: Required to complete OSGeo Incubation
−
* Probably 4 or 5 context diagrams visually demonstrating the relationship between standards
 
  
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== OGC Standard Definition ==
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; Responsibility
−
(To be introduced to the Live DVD from FOSS4G 2010)
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: Project's team
−
* 1 paragraph
 
−
* Can be largely derived from: http://www.opengeospatial.org/standards (probably targeted as less technical audience)
 
−
* Covers
 
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** What does the standard cover
 
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** When would you use the standard
 
  
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== OGC Standard Overview ==
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= OSGeo Live =
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(Hopefully to be introduced to the Live DVD from FOSS4G 2010)
+
; Description
−
* 1/2 to 1 page overview
+
: A self-contained bootable DVD, USB thumb drive or Virtual Machine based on Xubuntu, that allows you to try a wide variety of open source geospatial software without installing anything. It is handed out at conferences around the world.
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* Provide a diagram showing the standard in context with other standards
+
: Details at http://live.osgeo.org
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* Provide background as to why the standard was developed, including history. What hole does it fill.
 
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* Provide examples of where the standard is used
 
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* Explain the differences between the different versions of the standard
 
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* What is the reference implementation of the standard
 
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* See Also: Mention other similar standards
 
−
* Possibly: Reference list of implementations of the standard (This will quickly get out of date if not continually maintained)
 
  
−
= Logo =
+
; OSGeo Incubation Discussion
−
(OSGeo Incubation Requirement, for non-libraries)
+
: Almost all OSGeo client and server applications which are available on linux are packaged on the OSGeo Live DVD. (As of OSGeoLive 5.0, in 2011, MapGuide was not included, as there were not volunteers available to upgrade MapGuide to latest Ubuntu distribution. (Many non-OSGeo GeoSpatial Open Source applications are also included). For other OSGeo projects (like libraries) only project overviews are desired to be included.
  
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For packaged software:
+
; Responsibility
−
* A 32x32-pixel XPM icon for use by the Debian menus
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: Projects teams responsible for packaging their software in accordance with http://wiki.osgeo.org/wiki/Live_GIS_Add_Project
−
* A 48x48-pixel PNG icon for use by freedesktop.org menus
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: OSGeo Live Project team to create DVD
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* Background color=transparent (not white)
 
  
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A future requirement would be to provide the logo in larger formats in order to be cut into presentations and similar
+
= DebianGIS / UbuntuGIS =
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* SVG version of the icon(preferable)
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; Description
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* Large PNG versions of the icon - standard size still To be Determined
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: .deb files which are included into DebianGIS and UbuntuGIS then become easily downloadable through the quality Debian and Ubuntu linux distributions, which is accessibly to millions of users worldwide. It also makes the application easy to incorporate into OSGeo-Live which is based upon Ubuntu.
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* GIF versions of the image (PNG images sometimes don't seem to have their background rendered correctly in MS Powerpoint)
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: There is a non trivial amount of work involved in packaging for these distributions and consequently not all Graduated OSGeo projects have packaged their applications for these distributions.
 +
: Projects are advised to package for Debian and the packages will then be included into Ubuntu by the Ubuntu build process.
 +
; Further Information:
 +
: TBD
  
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= Graphical Image =
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; OSGeo Incubation Discussion
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(OSGeo Incubation Requirement)
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: Not required for OSGeo Incubation
  
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* Each project needs to have a .gif image, usually a screen snapshot from a 1024x768 screen, minus desktop toolbars.
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= osgeo4w for Windows =
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* To be used in Project Overview, Powerpoint Presentations, etc.
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TBD
  
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= Application Definition =
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; OSGeo Incubation Discussion
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* (OSGeo Incubation Requirement)
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: Not required for OSGeo Incubation
−
* A one paragraph definition of the project, as per: [[Live_GIS_Build#Definition_document]]
 
  
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= Application Overview =
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= GeoSpatial Enterprise Linux for RPMs =
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* (OSGeo Incubation Requirement)
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TBD
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* This previously was a one page HTML document without images as per: [[Live_GIS_Build#Description_document]]
 
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* As of May 2010, we expect to improve this as per following:
 
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** Available as HTML (for OSGeo Live and websites), and as 1 page PDF, (to hand out as a flier at conferences)
 
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** The document should include an image, probably screen snapshot. (probably 600x800 pixels?).
 
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** A common document structure should be used for all projects, ideas to be included in the structure include:
 
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*** What does the application do?
 
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*** Why should users select this application over similar applications?
 
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*** What standards or formats does the application support?
 
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*** Help users determine how stable the application is? How long has the project been around? Is it deployed by high profile customers (summary only)?
 
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*** Is the application still being maintained? Does the project have a periodic release process? Does the project have processes which address quality?
 
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*** How big is the user and developer community?
 
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*** Where can users find commercial support?
 
  
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= Application Quick Start =
+
; OSGeo Incubation Discussion
−
* (Proposed OSGeo Incubation Requirement for non libraries from Sept 2010)
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: Not required for OSGeo Incubation
−
* Proposed to be introduced for FOSS4G 2010 as part of OSGeo Live DVD 4. It will build upon the existing [[Live_GIS_Disc_Testing|Test Description]].
 
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* Contains detailed steps showing a newbie how to set up and run a simple working instance of the software.
 
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* It should be able to be run in 5 to 15 minutes
 
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* Ideally, it will include screen snapshots
 
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* It may additionally cotain extra steps to cover all core functionality
 
  
 
= OSGeo-Live Lightening Presentation =
 
= OSGeo-Live Lightening Presentation =
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* (OSGeo Incubation Requirement from Sept 2010)
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;Description:
−
This presentation is to be launched at FOSS4G 2010. It will provide a lightening overview of the (approx 40) packages on the OSGeo Live DVD/Virtual Machine, with one slide/package. Each slide to take 30 to 60 seconds to present. It will also contain a few overview slides (eg: Explaining the relevant OGC standards)
+
: This presentation provides a lightening overview of all applications on the OSGeo Live DVD/Virtual Machine, with one slide/project. It should take under 30 minutes, to fit into most conference programs. With over 40 projects and a few overview slides, each slide is limited to ~ 20 to 30 seconds.
−
Requirements from each project:
+
: Presentation is currently stored here: https://svn.osgeo.org/osgeo/livedvd/promo/en/presentations/OSGeoLive4_0Taster/
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* One slide which contains:
+
 
−
** Image (probably screen snapshot. 600x800 pixels)
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; Requirements from each project:
−
** Bullet points explaining at a high level what the application does, how established the project is, and why you would select it
+
: One slide which contains:
−
** Text in notes providing a 45 sec script for the presenter to read. A reference to the one page project overview, to provide the presenter with background information.
+
:* Image as per [[#Graphical_Image]]
 +
:* Text in notes providing a 20 sec script for the presenter to read. A reference to the one page project overview, to provide the presenter with background information. This should be derived from the [[#Application_Overview]]
 +
 
 +
; Responsibility
 +
: OSGeo Live team to compile the presentation based upon the Project Overview.
 +
: Project team to review slides and text for accuracy.
 +
 
 +
; OSGeo Incubation Discussion
 +
: Not required for incubation.
  
 
= Project Specific Presentation =
 
= Project Specific Presentation =
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* (Desirable, but not an OSGeo Incubation requirement)
+
; Description
−
* Up to 20 min presentation for each specific project.
+
: Up to 20 min presentation for each specific project.
 +
: Guidelines for presentation structure have not been provided, as there is not a strong requirement for consistency between presentations (yet).
 +
 
 +
; Responsibility
 +
: Project's team
 +
 
 +
; OSGeo Incubation Discussion
 +
: Not required for OSGeo Incubation
 +
 
 +
= OGC Standard Overview =
 +
; Description
 +
: A one page overview of key OGC standards
 +
: Published here: http://live.osgeo.org/standards/standards.html
 +
: Source files stored here: https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/en/standards/
 +
 
 +
; Responsibility
 +
: OGC to produce text
 +
: OSGeo Live team to incorporate into OSGeo-Live
 +
 
 +
 
 +
= Future Marketing Artefacts =
 +
As our projects mature, we expect to expand our list of desired marketing artefacts. Listed below are likely artefacts to be considered.
  
−
= Technology Comparisons =
+
== Case Studies ==
−
* (Possible future OSGeo Incubation Requirement)
+
(Possible future desired marketing artefact)
−
Comparisons between similar projects ease the technology selection process for new users wishing to determine which technology is right for them. These technology comparison summaries provide tables list available features and key selection criteria against applications.
 
  
−
Requirements from each project:
+
; Description
−
* Maintain up to date information for the latest stable release of software, in the relevant technology comparison table.
+
: Systems architects and project directors reduce project risk by reviewing previous implementations of technologies they are considering. Hence, case studies which describe how Open Source Geospatial has been used in previous project are very valuable. Case Studies from risk adverse organisations (like government) are usually more valuable than those from R&D organisations (like University projects).
−
* Ensure that updating this information is part of the project release process.
+
: Projects should link to case studies. See[http://wiki.osgeo.org/wiki/Case_Studies Case Studies] and the [http://www.osgeo.org/ojs/index.php/journal/search/titles OSGeo Journal] for ideas.
  
−
Comparison projects:
+
== Training ==
−
* [[GIS_Desktop_Comparison|Desktop Comparison]]
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(Possible future desired marketing artefact)
−
* [http://geotux.tuxfamily.org/index.php?option=com_myblog&task=view&id=239&Itemid=59&lang=en Web Browser Comparison]
 
−
* Web Service Comparison
 
−
** See the [[Benchmarking_2010|WMS Shootout]]. WFS/WCS comparison is still wishware.
 
−
* Database Comparison (hopefully will start to be covered at foss4g 2010)
 
−
* Web Processing Service Comparison (still wishware)
 
−
* Mobile Application Comparison (hopefully introduced through a talk at foss4g2010)
 
  
−
= Case Studies =
+
; Description
−
* (Possible future OSGeo Incubation Requirement)
+
: Availability of training material for applications.
−
Systems architects and project directors reduce project risk by reviewing previous implementations of technologies they are considering. Hence, case studies which describe how Open Source Geospatial has been used in previous project are very valuable. Case Studies from risk adverse organisations (like government) are usually more valuable than those from R&D organisations (like University projects).
+
: Training requirements and templates still to be defined.
  
−
Requirements from each project:
+
== Technology Comparisons ==
−
* Links to case studies. See[http://wiki.osgeo.org/wiki/Case_Studies Case Studies] and the [http://www.osgeo.org/ojs/index.php/journal/search/titles OSGeo Journal] for ideas.
+
(Possible future desired marketing artefact)
  
−
= Training =
+
; Description
−
* (Possible future OSGeo Incubation Requirement)
+
: Comparisons between similar projects ease the technology selection process for new users wishing to determine which technology is right for them. These technology comparison summaries provide tables list available features and key selection criteria against applications.
−
* Availability of training material for applications
+
: Comparison projects:
−
* Training requirements and templates still to be defined.
+
:* [[GIS_Desktop_Comparison|Desktop Comparison]]
 +
:* [[GIS_Web_Comparison|Web Mapping Comparison]]
 +
:* Web Service Comparison
 +
:** See the [[Benchmarking_2010|WMS Shootout]]. WFS/WCS comparison is still wishware.
 +
:* Database Comparison (hopefully will start to be covered at FOSS4G 2010)
 +
:* Web Processing Service Comparison: http://external.opengeospatial.org/twiki_public/bin/view/WPS/WPSBakeOff
 +
:* Mobile Application Comparison (hopefully introduced through a talk at foss4g2010)
  
 
[[Category: Marketing]]
 
[[Category: Marketing]]

Latest revision as of 19:12, 2 December 2011

OSGeo helps market GeoSpatial Open Source software through numerous marketing channels - through the website, conferences, workshops, and packaging into various distributions. This page defines the Marketing Artefacts required to make effective use of these marketing channels. It provides links to templates and howtos which simplify the creation of the artefacts and ensures that we develop consistent, quality material.

This page is referenced from the OSGeo Incubation Checklist and provides guidance to incubating projects developing OSGeo marketing material.

Marketing Artefacts required from Projects for OSGeo Incubation

Application Overview

Description
A one page marketing page targeted at a someone considering using GeoSpatial Open Source, who may be a GeoSpatial User, a Technical person without much geospatial expertise, or manager with limited GeoSpatial or technical experience. Overview development and publishing is coordinated as part of the OSGeo-Live project.
From 2010, these pages started being translated into multiple languages.
In future, these pages are intended to be published in other formats, like one page PDF files for handing out at conferences.
OSGeo Incubation Criteria
Required to complete OSGeo Incubation
Responsibility
Project's team

Application Quick Start

Description
Contains detailed steps showing a new user how run one core use case for the application.
As of 2010, the Application Quick Starts have been tailored to the OSGeo-Live project, however there is a long term goal to make them generic enough for use in other distributions as well.
Examples are linked from http://live.osgeo.org/quickstart/quickstart.html
How to write an Application Quick Start is defined here: Live_GIS_Add_Project#Application_Quick_Start
OSGeo Incubation Criteria
For executable applications: Required to complete OSGeo Incubation.
For libraries: Desirable if appropriate, but not required for OSGeo Incubation.
Responsibility
Project's team

Description
A logo for the application, which is used by various marketing artefacts - like the Project Overview, Quickstart, Presentations, Content Diagrams, etc
How to create a logo is explained in: http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview
OSGeo Incubation Criteria
Required to complete OSGeo Incubation
Responsibility
Project's team

Graphical Image

Description
A representational image of the project, which is usually a screen snapshot.
To be used in Project Overview, Presentations, etc.
Images are to be stored here: https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/images/screenshots/1024x768
How to create an image is explained here: http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview
OSGeo Incubation Criteria
Required to complete OSGeo Incubation
Responsibility
Project's team

OSGeo Live

Description
A self-contained bootable DVD, USB thumb drive or Virtual Machine based on Xubuntu, that allows you to try a wide variety of open source geospatial software without installing anything. It is handed out at conferences around the world.
Details at http://live.osgeo.org
OSGeo Incubation Discussion
Almost all OSGeo client and server applications which are available on linux are packaged on the OSGeo Live DVD. (As of OSGeoLive 5.0, in 2011, MapGuide was not included, as there were not volunteers available to upgrade MapGuide to latest Ubuntu distribution. (Many non-OSGeo GeoSpatial Open Source applications are also included). For other OSGeo projects (like libraries) only project overviews are desired to be included.
Responsibility
Projects teams responsible for packaging their software in accordance with http://wiki.osgeo.org/wiki/Live_GIS_Add_Project
OSGeo Live Project team to create DVD

DebianGIS / UbuntuGIS

Description
.deb files which are included into DebianGIS and UbuntuGIS then become easily downloadable through the quality Debian and Ubuntu linux distributions, which is accessibly to millions of users worldwide. It also makes the application easy to incorporate into OSGeo-Live which is based upon Ubuntu.
There is a non trivial amount of work involved in packaging for these distributions and consequently not all Graduated OSGeo projects have packaged their applications for these distributions.
Projects are advised to package for Debian and the packages will then be included into Ubuntu by the Ubuntu build process.
Further Information
TBD
OSGeo Incubation Discussion
Not required for OSGeo Incubation

osgeo4w for Windows

TBD

OSGeo Incubation Discussion
Not required for OSGeo Incubation

GeoSpatial Enterprise Linux for RPMs

TBD

OSGeo Incubation Discussion
Not required for OSGeo Incubation

OSGeo-Live Lightening Presentation

Description
This presentation provides a lightening overview of all applications on the OSGeo Live DVD/Virtual Machine, with one slide/project. It should take under 30 minutes, to fit into most conference programs. With over 40 projects and a few overview slides, each slide is limited to ~ 20 to 30 seconds.
Presentation is currently stored here: https://svn.osgeo.org/osgeo/livedvd/promo/en/presentations/OSGeoLive4_0Taster/
Requirements from each project
One slide which contains:
  • Image as per #Graphical_Image
  • Text in notes providing a 20 sec script for the presenter to read. A reference to the one page project overview, to provide the presenter with background information. This should be derived from the #Application_Overview
Responsibility
OSGeo Live team to compile the presentation based upon the Project Overview.
Project team to review slides and text for accuracy.
OSGeo Incubation Discussion
Not required for incubation.

Project Specific Presentation

Description
Up to 20 min presentation for each specific project.
Guidelines for presentation structure have not been provided, as there is not a strong requirement for consistency between presentations (yet).
Responsibility
Project's team
OSGeo Incubation Discussion
Not required for OSGeo Incubation

OGC Standard Overview

Description
A one page overview of key OGC standards
Published here: http://live.osgeo.org/standards/standards.html
Source files stored here: https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/en/standards/
Responsibility
OGC to produce text
OSGeo Live team to incorporate into OSGeo-Live


Future Marketing Artefacts

As our projects mature, we expect to expand our list of desired marketing artefacts. Listed below are likely artefacts to be considered.

Case Studies

(Possible future desired marketing artefact)

Description
Systems architects and project directors reduce project risk by reviewing previous implementations of technologies they are considering. Hence, case studies which describe how Open Source Geospatial has been used in previous project are very valuable. Case Studies from risk adverse organisations (like government) are usually more valuable than those from R&D organisations (like University projects).
Projects should link to case studies. SeeCase Studies and the OSGeo Journal for ideas.

Training

(Possible future desired marketing artefact)

Description
Availability of training material for applications.
Training requirements and templates still to be defined.

Technology Comparisons

(Possible future desired marketing artefact)

Description
Comparisons between similar projects ease the technology selection process for new users wishing to determine which technology is right for them. These technology comparison summaries provide tables list available features and key selection criteria against applications.
Comparison projects:
Retrieved from "http://wiki.osgeo.org/w/index.php?title=Marketing_Artefacts&oldid=59033"