Difference between revisions of "FOSS4G 2016 PR"
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* Linux Journal, freesoftwaremagazine.com, linux-magazine.com, [https://reshift.nl/adverteren/brands/linuxmagazine/], | * Linux Journal, freesoftwaremagazine.com, linux-magazine.com, [https://reshift.nl/adverteren/brands/linuxmagazine/], | ||
| − | == Knowledge from previous | + | == Knowledge from previous FOSS4Gs == |
* 2014 Promotional material meeting [[FOSS4G_2014_20131202]] | * 2014 Promotional material meeting [[FOSS4G_2014_20131202]] | ||
* 2013 target, concept, communications: [[FOSS4G2013_Reflections_by_the_LOC]] | * 2013 target, concept, communications: [[FOSS4G2013_Reflections_by_the_LOC]] | ||
* 2013 delegates by country etc. [[http://2013.foss4g.org/Surveys/delegate.html]] | * 2013 delegates by country etc. [[http://2013.foss4g.org/Surveys/delegate.html]] | ||
| − | * [[FOSS4G_2009_Marketing_Plan]] | + | * [[FOSS4G_2010_Marketing]] (focusses on banners and refering websites) |
| + | * [[FOSS4G_2009_Marketing_Plan]] (with an attempt to describe target groups) | ||
* Several individual impressions from FOSS4G-2013 [http://gogeo.blogs.edina.ac.uk/2013/09/24/foss4g-after-the-dust-settles/] | * Several individual impressions from FOSS4G-2013 [http://gogeo.blogs.edina.ac.uk/2013/09/24/foss4g-after-the-dust-settles/] | ||
| − | * FOSS4G | + | * FOSS4G Cookbook/handbook [[FOSS4G_Handbook#Marketing]]: mainly tips on press releases |
| + | * Metrics of previous FOSS4G's by country, registration date etc. [https://docs.google.com/spreadsheets/d/1BpkO5WOFQ_DZEWNMLj_hAhEre0m0io_j-JGf7geAW5Y/edit#gid=57 ] | ||
== Unique selling points / themes / ''Leitmotive'' == | == Unique selling points / themes / ''Leitmotive'' == | ||
Revision as of 03:18, 3 October 2015
Motto / Slogan
OSGeo.org: 10 years of Free and Open Source Software for Geospatial
ToDo
- To be developed: foss4g_2016_style_guide
Targets
Audience
Campaigns
Early bird discount
For the organization it has a lot of advantages to know as early as possible how many folks will turn up.
Media
GIS Magazines & portals
- Germany:
- Netherlands: GISMagazine.nl, Geo-Info.nl
- International: GeoConnexion.com, giscafe.com, directionsmag.com, geospatialworld.net, geoinformatics.com,
- Some 50 more: [1]
General open source-friendly magazines and portals
- Linux Journal, freesoftwaremagazine.com, linux-magazine.com, [2],
Knowledge from previous FOSS4Gs
- 2014 Promotional material meeting FOSS4G_2014_20131202
- 2013 target, concept, communications: FOSS4G2013_Reflections_by_the_LOC
- 2013 delegates by country etc. [[3]]
- FOSS4G_2010_Marketing (focusses on banners and refering websites)
- FOSS4G_2009_Marketing_Plan (with an attempt to describe target groups)
- Several individual impressions from FOSS4G-2013 [4]
- FOSS4G Cookbook/handbook FOSS4G_Handbook#Marketing: mainly tips on press releases
- Metrics of previous FOSS4G's by country, registration date etc. [5]
Unique selling points / themes / Leitmotive
- Nature
- River Rhine
- Siebengebirge
- Culture
- Beethovens place of birth [[6]]
- Scientific museum Deutsches Museum Bonn
- Sports and leisure
- Baseball (current leader in German major league. Play-offs in August/September)
- Other major sports in nearby Cologne (20 km): soccer, icehockey
- Sustainability
- Cycling: [[7]]
- History
- UN
- Museum Haus der Geschichte
- 10 years OSGeo.org [[8]]