FOSS4G 2016 PR

Motto / Slogan

OSGeo.org: 10 years of Free and Open Source Software for Geospatial

ToDo

• To be developed: foss4g_2016_style_guide

Campaigns

Early bird discount

For the organization it has a lot of advantages to know as early as possible how many folks will turn up. Over the last FOSS4G's the week before the (often re-scheduled) closure of the early bird discount shows a peak in registration. Generall,y half of the final number of registrations is an early bird.

Media

GIS Magazines & portals

• Germany:
• Netherlands:
  • GISMagazine.nl (6/year, 3K)
  • Geo-Info.nl (4/year), 2K)
• International:
  • Geo International & geo UK (monthly, 10K, [1])
  • Giscafe.com (71% North America, 12% Europe, [2]))
  • directionsmag.com
  • geospatialworld.net
  • geoinformatics.com
• Some 50 more: [3]

General open source-friendly magazines and portals

• Linux Journal, freesoftwaremagazine.com, linux-magazine.com, [4],

OSgeo related sites

• Local chapters
• OSGeo projects
• Discuss mailing lists

Events =

Postcards can be distributed at other events (e.g in the goodie bag)

• Events from local chapters. Thus: distribute postcards to local chapters
• Other gepspatial events
• Other open source releted events

Knowledge from previous FOSS4Gs

• 2014 Promotional material meeting FOSS4G_2014_20131202
• 2013 target, concept, communications: FOSS4G2013_Reflections_by_the_LOC
• 2013 delegates by country etc. [[5]]
• FOSS4G_2010_Marketing (focusses on banners and refering websites)
• FOSS4G_2009_Marketing_Plan (with an attempt to describe target groups)
• Several individual impressions from FOSS4G-2013 [6]
• FOSS4G Cookbook/handbook FOSS4G_Handbook#Marketing: mainly tips on press releases
• Metrics of previous FOSS4G's by country, registration date etc. [7]

== General OSGeo marketing thoughts

• At least over the last year, the marketing mailing list [8] focusses on technical aspects (printing USB sticks, OSGeo flyer design, Paypal account etc.)
• Marketing committee itself has shown much activity over the last three years
• Board_Meeting_2013-02-26#Board_Priorities

Unique selling points / themes / Leitmotive

• Nature
  • River Rhine
  • Siebengebirge
• Culture
  • Beethovens place of birth [[9]]
  • Scientific museum Deutsches Museum Bonn
• Sports and leisure
  • Baseball (current leader in German major league. Play-offs in August/September)
  • Other major sports in nearby Cologne (20 km): soccer, icehockey
• Sustainability
  • Cycling: [[10]]
• History
  • UN
  • Museum Haus der Geschichte
• 10 years OSGeo.org [[11]]