Difference between revisions of "Marketing Material development"
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Products from this project will also eventually feed into the [[Exhibition Pack]] so it will coordinate with Alex Mandel as well. | Products from this project will also eventually feed into the [[Exhibition Pack]] so it will coordinate with Alex Mandel as well. | ||
| + | |||
| + | == Remaining Ideas == | ||
| + | * Web site templates we could adopt (main site, wiki, projects, other services) | ||
| + | * Ideas for other merchandise branding - shirts, etc. | ||
| + | * Published all files to an index web page with previews | ||
| + | * Online system for editing text and creating PDFs (e.g. for translating) | ||
== Plan Milestones == | == Plan Milestones == | ||
| + | |||
{| class="wikitable" | {| class="wikitable" | ||
! Milestone | ! Milestone | ||
| Line 17: | Line 24: | ||
|- | |- | ||
| 1. Define scope and requirements | | 1. Define scope and requirements | ||
| − | | | + | | Complete |
| Tyler writing up and researching needs | | Tyler writing up and researching needs | ||
| 2-Feb | | 2-Feb | ||
|- | |- | ||
| 2. Line up contractor help | | 2. Line up contractor help | ||
| − | | | + | | Complete |
| Tyler and Jeroen initiating some contacts based on previous work | | Tyler and Jeroen initiating some contacts based on previous work | ||
| 10-Feb | | 10-Feb | ||
|- | |- | ||
| 3. Draft Development iterations | | 3. Draft Development iterations | ||
| − | | | + | | Complete |
| Review options and samples, comments, etc. Some may be usable for immediate needs. | | Review options and samples, comments, etc. Some may be usable for immediate needs. | ||
| 1-Apr | | 1-Apr | ||
|- | |- | ||
| 4. Final delivery | | 4. Final delivery | ||
| − | | | + | | Complete |
| Majority of final products available for printing and use now | | Majority of final products available for printing and use now | ||
| 1-May | | 1-May | ||
|- | |- | ||
| 5. Publish online for distribution | | 5. Publish online for distribution | ||
| − | | | + | | '''Underway''' |
| − | | | + | | Some available in [http://svn.osgeo.org/osgeo/marketing/ SVN]. Tyler to collate/upload. |
| − | | | + | | 15-July |
|- | |- | ||
| 4. Print samples of material | | 4. Print samples of material | ||
| − | | | + | | Complete |
| − | | | + | | Much printed already by June. Mainly table 'throws' remaining. |
| − | | | + | | 15-July |
|- | |- | ||
|} | |} | ||
== Define Scope and Requirements == | == Define Scope and Requirements == | ||
| − | Aiming for consistent use and presentation of OSGeo logo and/or colours across a wide range of media. New concepts for our general layout of branded material | + | Aiming for consistent use and presentation of OSGeo logo and/or colours across a wide range of media. New concepts for our general layout of branded material are welcome. Discussion will help focus on the areas of particular need. |
| − | + | A list of potential articles needed are: | |
| − | * Brochure (single fold, two sides, colour) - overview of OSGeo, also useful for a project template | + | * '''Completed''' Brochure (single fold, two sides, colour) - overview of OSGeo, also useful for a project template |
| − | * Flyer (single/double side, colour) - overview of OSGeo and projects | + | * '''Completed''' Flyer (single/double side, colour) - overview of OSGeo and projects |
| − | * Retractable banner (aka "pop-up") | + | * '''Completed''' Retractable banner (aka "pop-up") |
| − | * Poster template | + | * '''Completed''' Poster template |
| − | * Presentation slide template | + | * '''Completed''' Presentation slide template |
| − | * General cover page for electronic documents (e.g for case studies booklet, journal cover) | + | * '''Completed''' General cover page for electronic documents (e.g for case studies booklet, journal cover) |
| − | * CD/DVD label | + | * '''Completed''' CD/DVD label |
| − | * Business cards | + | * '''Completed''' Business cards |
| − | |||
| − | |||
=== Requirements === | === Requirements === | ||
| Line 67: | Line 72: | ||
# Flexibility for using open document formats for future reusability/customisation | # Flexibility for using open document formats for future reusability/customisation | ||
# Iterative process of draft reviews | # Iterative process of draft reviews | ||
| − | # Review of our [[Marketing Communication | + | # Review of our [[Marketing Communication Strategy 2008]] document, as well as one-on-one interviews to ensure understanding of our needs |
| + | |||
| + | == Reference == | ||
| + | Other items to keep in mind: | ||
| + | * [[Marketing Targets]] | ||
| + | * [[Web site design]] | ||
[[Category: Marketing]] | [[Category: Marketing]] | ||
Latest revision as of 14:55, 1 December 2009
Purpose
To develop branding, design and layout of several types of material suitable for printing and for using generally across OSGeo's work.
In particular for the creation of several graphical representations that can be used in presentations, for brochures, signs, covers and more. Also, secondarily, to be discussed will be aligning these representations with our online resources where applicable, for furthering use of the brand in a clear way.
Contacts
Tyler Mitchell leading the project with assistance from Jeroen Ticheler and other who may be interested. Please add your name here if you would like to help or introduce yourself on the marketing mailing list.
Products from this project will also eventually feed into the Exhibition Pack so it will coordinate with Alex Mandel as well.
Remaining Ideas
- Web site templates we could adopt (main site, wiki, projects, other services)
- Ideas for other merchandise branding - shirts, etc.
- Published all files to an index web page with previews
- Online system for editing text and creating PDFs (e.g. for translating)
Plan Milestones
| Milestone | Status | Comments | Est. Completion |
|---|---|---|---|
| 1. Define scope and requirements | Complete | Tyler writing up and researching needs | 2-Feb |
| 2. Line up contractor help | Complete | Tyler and Jeroen initiating some contacts based on previous work | 10-Feb |
| 3. Draft Development iterations | Complete | Review options and samples, comments, etc. Some may be usable for immediate needs. | 1-Apr |
| 4. Final delivery | Complete | Majority of final products available for printing and use now | 1-May |
| 5. Publish online for distribution | Underway | Some available in SVN. Tyler to collate/upload. | 15-July |
| 4. Print samples of material | Complete | Much printed already by June. Mainly table 'throws' remaining. | 15-July |
Define Scope and Requirements
Aiming for consistent use and presentation of OSGeo logo and/or colours across a wide range of media. New concepts for our general layout of branded material are welcome. Discussion will help focus on the areas of particular need.
A list of potential articles needed are:
- Completed Brochure (single fold, two sides, colour) - overview of OSGeo, also useful for a project template
- Completed Flyer (single/double side, colour) - overview of OSGeo and projects
- Completed Retractable banner (aka "pop-up")
- Completed Poster template
- Completed Presentation slide template
- Completed General cover page for electronic documents (e.g for case studies booklet, journal cover)
- Completed CD/DVD label
- Completed Business cards
Requirements
- Work with existing logo
- Flexibility for using open document formats for future reusability/customisation
- Iterative process of draft reviews
- Review of our Marketing Communication Strategy 2008 document, as well as one-on-one interviews to ensure understanding of our needs
Reference
Other items to keep in mind: