Difference between revisions of "FOSS4G 2016 PR"
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== ToDo == | == ToDo == | ||
* To be developed: [[foss4g_2016_style_guide]] | * To be developed: [[foss4g_2016_style_guide]] | ||
| − | |||
== Targets == | == Targets == | ||
| Line 14: | Line 13: | ||
=== Early bird discount === | === Early bird discount === | ||
For the organization it has a lot of advantages to know as early as possible how many folks will turn up. | For the organization it has a lot of advantages to know as early as possible how many folks will turn up. | ||
| + | Over the last FOSS4G's the week before the (often re-scheduled) closure of the early bird discount shows a peak in registration. | ||
| + | Generall,y half of the final number of registrations is an early bird. | ||
== Media == | == Media == | ||
| Line 19: | Line 20: | ||
=== GIS Magazines & portals === | === GIS Magazines & portals === | ||
* Germany: | * Germany: | ||
| − | * Netherlands: GISMagazine.nl, Geo-Info.nl | + | * Netherlands: |
| − | * International: | + | ** GISMagazine.nl (6/year, 3K) |
| + | ** Geo-Info.nl (4/year), 2K) | ||
| + | * International: | ||
| + | ** Geo International & geo UK (monthly, 10K, [http://www.geoconnexion.com/more/media-info/web-advertising/]) | ||
| + | ** Giscafe.com (71% North America, 12% Europe, [http://www.giscafe.com/advertise/GISCafe_Rate_Sheet.pdf])) | ||
| + | ** directionsmag.com | ||
| + | ** geospatialworld.net | ||
| + | ** geoinformatics.com | ||
* Some 50 more: [https://pantherfile.uwm.edu/gar2/www/GISWebsites.htm] | * Some 50 more: [https://pantherfile.uwm.edu/gar2/www/GISWebsites.htm] | ||
=== General open source-friendly magazines and portals === | === General open source-friendly magazines and portals === | ||
* Linux Journal, freesoftwaremagazine.com, linux-magazine.com, [https://reshift.nl/adverteren/brands/linuxmagazine/], | * Linux Journal, freesoftwaremagazine.com, linux-magazine.com, [https://reshift.nl/adverteren/brands/linuxmagazine/], | ||
| + | |||
| + | === OSgeo related sites === | ||
| + | * Local chapters | ||
| + | * OSGeo projects | ||
| + | * Discuss mailing lists | ||
== Knowledge from previous FOSS4Gs == | == Knowledge from previous FOSS4Gs == | ||
| Line 35: | Line 48: | ||
* FOSS4G Cookbook/handbook [[FOSS4G_Handbook#Marketing]]: mainly tips on press releases | * FOSS4G Cookbook/handbook [[FOSS4G_Handbook#Marketing]]: mainly tips on press releases | ||
* Metrics of previous FOSS4G's by country, registration date etc. [https://docs.google.com/spreadsheets/d/1BpkO5WOFQ_DZEWNMLj_hAhEre0m0io_j-JGf7geAW5Y/edit#gid=57 ] | * Metrics of previous FOSS4G's by country, registration date etc. [https://docs.google.com/spreadsheets/d/1BpkO5WOFQ_DZEWNMLj_hAhEre0m0io_j-JGf7geAW5Y/edit#gid=57 ] | ||
| + | |||
| + | == General OSGeo marketing thoughts | ||
| + | * At least over the last year, the marketing mailing list [https://lists.osgeo.org/pipermail/marketing] focusses on technical aspects (printing USB sticks, OSGeo flyer design, Paypal account etc.) | ||
| + | * Marketing committee itself has shown much activity over the last three years | ||
| + | * Board_Meeting_2013-02-26#Board_Priorities | ||
== Unique selling points / themes / ''Leitmotive'' == | == Unique selling points / themes / ''Leitmotive'' == | ||
Revision as of 05:57, 3 October 2015
Motto / Slogan
OSGeo.org: 10 years of Free and Open Source Software for Geospatial
ToDo
- To be developed: foss4g_2016_style_guide
Targets
Audience
Campaigns
Early bird discount
For the organization it has a lot of advantages to know as early as possible how many folks will turn up. Over the last FOSS4G's the week before the (often re-scheduled) closure of the early bird discount shows a peak in registration. Generall,y half of the final number of registrations is an early bird.
Media
GIS Magazines & portals
- Germany:
- Netherlands:
- GISMagazine.nl (6/year, 3K)
- Geo-Info.nl (4/year), 2K)
- International:
- Some 50 more: [3]
General open source-friendly magazines and portals
- Linux Journal, freesoftwaremagazine.com, linux-magazine.com, [4],
- Local chapters
- OSGeo projects
- Discuss mailing lists
Knowledge from previous FOSS4Gs
- 2014 Promotional material meeting FOSS4G_2014_20131202
- 2013 target, concept, communications: FOSS4G2013_Reflections_by_the_LOC
- 2013 delegates by country etc. [[5]]
- FOSS4G_2010_Marketing (focusses on banners and refering websites)
- FOSS4G_2009_Marketing_Plan (with an attempt to describe target groups)
- Several individual impressions from FOSS4G-2013 [6]
- FOSS4G Cookbook/handbook FOSS4G_Handbook#Marketing: mainly tips on press releases
- Metrics of previous FOSS4G's by country, registration date etc. [7]
== General OSGeo marketing thoughts
- At least over the last year, the marketing mailing list [8] focusses on technical aspects (printing USB sticks, OSGeo flyer design, Paypal account etc.)
- Marketing committee itself has shown much activity over the last three years
- Board_Meeting_2013-02-26#Board_Priorities
Unique selling points / themes / Leitmotive
- Nature
- River Rhine
- Siebengebirge
- Culture
- Beethovens place of birth [[9]]
- Scientific museum Deutsches Museum Bonn
- Sports and leisure
- Baseball (current leader in German major league. Play-offs in August/September)
- Other major sports in nearby Cologne (20 km): soccer, icehockey
- Sustainability
- Cycling: [[10]]
- History
- UN
- Museum Haus der Geschichte
- 10 years OSGeo.org [[11]]