Marketing Artefacts

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The page defines the Marketing Artefacts required to make effective use of the OSGeo Marketing Pipeline. This list is to be referenced during the OSGeo Incubation process to ensure a project supports OSGeo marketing requirements.

Application Overview

Description
A one page marketing page targeted at a someone considering using GeoSpatial Open Source, who may be a GeoSpatial User, a Technical person without much geospatial expertise, or manager with limited GeoSpatial or technical experience. Overview development and publishing is coordinated as part of the OSGeo-Live project.
Incubation Criteria
Proposed to be required for all OSGeo projects
Responsibility
Project's team

Description
A logo for the application, which is used by various marketing artefacts - like the Project Overview, Quickstart, Powerpoints, Content Diagrams, etc
How to create a logo is explained in: http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview
  • A 32x32-pixel XPM icon for use by the Debian menus
  • A 48x48-pixel PNG icon for use by freedesktop.org menus
  • Background color=transparent (not white)
  • Logo is also useful for incorporating into diagrams for presentations OSGeo project descriptions
A future requirement would be to provide the logo in larger formats in order to be cut into presentations and similar
  • SVG version of the icon(preferable)
  • Large PNG versions of the icon - standard size still To be Determined
  • GIF versions of the image (PNG images sometimes don't seem to have their background rendered correctly in MS Powerpoint)
Incubation Criteria
Proposed to be required for all OSGeo projects

Graphical Image

Description
Each project needs to have a representative image, usually a screen snapshot.
To be used in Project Overview, Powerpoint Presentations, etc.
Images are to be stored here: https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/images/screenshots/1024x768
How to create an image is explained here: http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview
Incubation Criteria
Proposed to be required for all OSGeo projects
Responsibility
Project's team

Application Quick Start

Description

How to write an Application Quick Start is defined here: Live_GIS_Add_Project#Application_Quick_Start

Incubation Criteria
Proposed to be required for all OSGeo projects with executable applications, to be in place by FOSS4G 2011
Responsibility
Project's team

OSGeo-Live Lightening Presentation

Description
This presentation provides a lightening overview of all applications on the OSGeo Live DVD/Virtual Machine, with one slide/project. It should take under 30 minutes, to fit into most conference programs. With over 40 projects and a few overview slides, each slide is limited to ~ 20 to 30 seconds.
Presentation is currently stored here: https://svn.osgeo.org/osgeo/livedvd/promo/en/presentations/OSGeoLive4_0Taster/
Requirements from each project
One slide which contains:
  • Image as per #Graphical_Image
  • Text in notes providing a 20 sec script for the presenter to read. A reference to the one page project overview, to provide the presenter with background information. This should be derived from the #Application_Overview
Responsibility
OSGeo Live team to compile the presentation based upon the Project Overview.
Project team to review slides and text for accuracy.
Incubation Criteria
Highly desirable, but not specifically required for incubation.

Project Specific Presentation

Description
Up to 20 min presentation for each specific project.
Responsibility
Project's team
Incubation Criteria
Not required for OSGeo Incubation

OSGeo Live

Description
A DVD and Virtual Machine containing Open Source GeoSpatial Software, handed out at conferences around the world.
Details at http://live.osgeo.org
Incubation Criteria
OSGeo supported client and server applications which are available on linux are expected to be packaged on the OSGeo Live DVD. Other OSGeo projects (like libraries) are just expected to provide project overviews.
Responsibility
Projects teams responsible for packaging their software in accordance with http://wiki.osgeo.org/wiki/Live_GIS_Add_Project
OSGeo Live Project team to create DVD

OGC Artefacts

OGC Standard Context Diagrams

Description
Probably 4 or 5 context diagrams visually demonstrating the relationship between standards
Hopefully to be introduced to the Live DVD from FOSS4G 2010
Responsibility
OGC

OGC Standard Definition

Description
1 paragraph
Can be largely derived from: http://www.opengeospatial.org/standards (probably targeted as less technical audience)
Covers
  • What does the standard cover
  • When would you use the standard
Hopefully To be introduced to the Live DVD from FOSS4G 2010
Responsibility
OGC

OGC Standard Overview

Description
1 page overview of an OGC standard to be available as 1 page pdf, 1 page word document and html
Provide a diagram showing the standard in context with other standards
Provide background as to why the standard was developed, including history. What hole does it fill.
Provide examples of where the standard is used
Explain the differences between the different versions of the standard
What is the reference implementation of the standard
See Also: Mention other similar standards
Provide indication about how widely accepted the standard is. How widely has it been deployed, what applications have implemented support, etc.
(Hopefully to be introduced to the Live DVD from FOSS4G 2010)
Responsibility
OGC

Technology Comparisons

  • (Possible future OSGeo Incubation Requirement)
Description
Comparisons between similar projects ease the technology selection process for new users wishing to determine which technology is right for them. These technology comparison summaries provide tables list available features and key selection criteria against applications.
Comparison projects:
  • Desktop Comparison
  • Web Mapping Comparison
  • Web Service Comparison
  • Database Comparison (hopefully will start to be covered at foss4g 2010)
  • Web Processing Service Comparison (still wishware)
  • Mobile Application Comparison (hopefully introduced through a talk at foss4g2010)
Incubation Criteria
Not required for incubation yet.

Case Studies

Description
Systems architects and project directors reduce project risk by reviewing previous implementations of technologies they are considering. Hence, case studies which describe how Open Source Geospatial has been used in previous project are very valuable. Case Studies from risk adverse organisations (like government) are usually more valuable than those from R&D organisations (like University projects).
Projects should link to case studies. SeeCase Studies and the OSGeo Journal for ideas.
Incubation Criteria
Not required for incubation yet.

Training

Description
Availability of training material for applications.
Training requirements and templates still to be defined.
Incubation Criteria
Not required for incubation yet.

Related Links

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