Marketing Artefacts

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OSGeo helps market GeoSpatial Open Source software through numerous [[marketing channels - through the website, conferences, workshops, and packaging into various distributions. This page defines the Marketing Artefacts required to make effective use of these marketing channels. It provides links to templates and howtos which simplify the creation of the artefacts and ensure that we develop consistant material.

This page is referenced from the OSGeo Incubation Checklist and provides guidance to incubating projects developing OSGeo marketing material.

OSGeo Live

Description
A self-contained bootable DVD, USB thumb drive or Virtual Machine based on Xubuntu, that allows you to try a wide variety of open source geospatial software without installing anything. It is handed out at conferences around the world.
Details at http://live.osgeo.org
Desired for Incubation
Currently all OSGeo client and server applications which are available on linux are packaged on the OSGeo Live DVD. (Many non-OSGeo GeoSpatial Open Source applications are also included). For other OSGeo projects (like libraries) only project overviews are desired to be included.
Responsibility
* Projects teams responsible for packaging their software in accordance with http://wiki.osgeo.org/wiki/Live_GIS_Add_Project
* OSGeo Live Project team to create DVD

Application Overview

Description
A one page marketing page targeted at a someone considering using GeoSpatial Open Source, who may be a GeoSpatial User, a Technical person without much geospatial expertise, or manager with limited GeoSpatial or technical experience. Overview development and publishing is coordinated as part of the OSGeo-Live project.
From 2010, these pages started being translated into multiple languages.
In future, these pages are intended to be published in other formats, like one page PDF files for handing out at confereces.
Desired for Incubation
Currently all OSGeo applications have written an Application Overview.
It is desired to have all OSGeo projects develop an Application Overview.
Responsibility
Project's team

Application Quick Start

Description

How to write an Application Quick Start is defined here: Live_GIS_Add_Project#Application_Quick_Start

As of 2010, the Application Quick Starts have been tailored to the OSGeo-Live project, however there is a long term goal to make them generic enough for use in other distributions as well.

Desired for Incubation
It is desired that all OSGeo projects with executable applications have Quick Starts in place by FOSS4G 2011
Responsibility
Project's team

OSGeo-Live Lightening Presentation

Description
This presentation provides a lightening overview of all applications on the OSGeo Live DVD/Virtual Machine, with one slide/project. It should take under 30 minutes, to fit into most conference programs. With over 40 projects and a few overview slides, each slide is limited to ~ 20 to 30 seconds.
Presentation is currently stored here: https://svn.osgeo.org/osgeo/livedvd/promo/en/presentations/OSGeoLive4_0Taster/
Requirements from each project
One slide which contains:
  • Image as per #Graphical_Image
  • Text in notes providing a 20 sec script for the presenter to read. A reference to the one page project overview, to provide the presenter with background information. This should be derived from the #Application_Overview
Responsibility
OSGeo Live team to compile the presentation based upon the Project Overview.
Project team to review slides and text for accuracy.
Incubation Criteria
Not required for incubation.

Project Specific Presentation

Description
Up to 20 min presentation for each specific project.
Responsibility
Project's team
Incubation Criteria
Not required for OSGeo Incubation

OGC Standard Overview

Description
1 page overview of key OGC standards, published here: http://live.osgeo.org/standards/standards.html
Source files stored here: https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/en/standards/
Responsibility
OGC to produce text
OSGeo Live team to incorporate into OSGeo-Live

Description
A logo for the application, which is used by various marketing artefacts - like the Project Overview, Quickstart, Powerpoints, Content Diagrams, etc
How to create a logo is explained in: http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview
Desired for Criteria
It is desired that all OSGeo projects have stored logo(s) in a common directory as described above.
Responsiblity
Project's team

Graphical Image

Description
A representational image of the project, which is usually a screen snapshot.
To be used in Project Overview, Presentations, etc.
Images are to be stored here: https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/images/screenshots/1024x768
How to create an image is explained here: http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview
Desired for Incubation
It is desired to have all OSGeo projects create a Graphical Image
Responsibility
Project's team

Future Marketing Artefacts

As our projects mature, we expect to expand our list of desired marketing artefacts. Listed below are likely artefacts to be considered.


Case Studies

(Possible future desired marketing artefact)

Description
Systems architects and project directors reduce project risk by reviewing previous implementations of technologies they are considering. Hence, case studies which describe how Open Source Geospatial has been used in previous project are very valuable. Case Studies from risk adverse organisations (like government) are usually more valuable than those from R&D organisations (like University projects).
Projects should link to case studies. SeeCase Studies and the OSGeo Journal for ideas.

Training

(Possible future desired marketing artefact)

Description
Availability of training material for applications.
Training requirements and templates still to be defined.

Technology Comparisons

(Possible future desired marketing artefact)

Description
Comparisons between similar projects ease the technology selection process for new users wishing to determine which technology is right for them. These technology comparison summaries provide tables list available features and key selection criteria against applications.
Comparison projects:
  • Desktop Comparison
  • Web Mapping Comparison
  • Web Service Comparison
  • Database Comparison (hopefully will start to be covered at foss4g 2010)
  • Web Processing Service Comparison (still wishware)
  • Mobile Application Comparison (hopefully introduced through a talk at foss4g2010)
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