Marketing Material development
Purpose
To develop branding, design and layout of several types of material suitable for printing and for using generally across OSGeo's work.
In particular for the creation of several graphical representations that can be used in presentations, for brochures, signs, covers and more. Also, secondarily, to be discussed will be aligning these representations with our online resources where applicable, for furthering use of the brand in a clear way.
Contacts
Tyler Mitchell leading the project with assistance from Jeroen Ticheler and other who may be interested. Please add your name here if you would like to help or introduce yourself on the marketing mailing list.
Products from this project will also eventually feed into the Exhibition Pack so it will coordinate with Alex Mandel as well.
Plan Milestones
| Milestone | Status | Comments | Est. Completion |
|---|---|---|---|
| 1. Define scope and requirements | Underway | Tyler writing up and researching needs | 2-Feb |
| 2. Line up contractor help | Underway | Tyler and Jeroen initiating some contacts based on previous work | 10-Feb |
| 3. Draft Development iterations | Review options and samples, comments, etc. Some may be usable for immediate needs. | 1-Apr | |
| 4. Final delivery | Majority of final products available for printing and use now | 1-May | |
| 5. Publish online for distribution | |||
| 4. Print samples of material |
Define Scope and Requirements
Aiming for consistent use and presentation of OSGeo logo and/or colours across a wide range of media. New concepts for our general layout of branded material are welcome. Discussion will help focus on the areas of particular need.
A list of potential articles needed are:
- Brochure (single fold, two sides, colour) - overview of OSGeo, also useful for a project template
- Flyer (single/double side, colour) - overview of OSGeo and projects
- Retractable banner (aka "pop-up")
- Poster template
- Presentation slide template
- General cover page for electronic documents (e.g for case studies booklet, journal cover)
- CD/DVD label
- Business cards
- Web site templates we could adopt (main site, wiki, projects, other services)
- Ideas for other merchandise branding - shirts, etc.
Requirements
- Work with existing logo
- Flexibility for using open document formats for future reusability/customisation
- Iterative process of draft reviews
- Review of our Marketing Communication Strategy 2008 document, as well as one-on-one interviews to ensure understanding of our needs
Reference
Other items to keep in mind: