FOSS4G 2016 PR
Motto / Slogan
OSGeo.org: 10 years of Free and Open Source Software for Geospatial Building Bridges in Bonn Join us in Bonn
ToDo
- To be developed: foss4g_2016_style_guide
Targets
Audience
Campaigns
Early bird discount
For the organization it has a lot of advantages to know as early as possible how many folks will turn up. Over the last FOSS4G's the week before the (often re-scheduled) closure of the early bird discount shows a peak in registration. Generally, half of the final number of registrations is an early bird.
Idea:
- T shirt with logos of all previous FOSS4Gs plus the ability zo mark them as "I've been there".
- Distribute these shirts in advance to early birds subscribers.
- Connect it to an viral "show your Fo|SS4G 2016 shirt at special places and locatins (taj Mahal, local OSGeo event, North Pole, your pet wearing it etc. or on any bridge ;-)).
- Show these results on Facebook
Other benefits:
- Save your bed in BaseCamp
- Save up your participation of the worksohps, as they are very often early overbooked
Media
- Through OSGeo account
- hashtag #osgeo #foss4g and #foss4g2016
GIS Magazines & portals
- Germany (and international):
- distributor of FOSSGIS conference
- heise (print / online): presse_at_ct.heise.de + software
- www.harzer.de (online): news_at_geobranchen.de
- Universities:
- Italian:
- MondoGIS / GeoForus.it (contatti)
- Punto informatico
- Netherlands:
- GISMagazine.nl (6/year, 3K)
- Geo-Info.nl (4/year), 2K)
- International:
- GIM International
- cartographyonline (admin at cartographyonline.com)
- Geo International & Geo UK (monthly, 10K, [1])
- directionsmag (News -> Post Press Release)
- EARSC EOMag Newsletter
- geospatialworld.net
- geoinformatics.com
- Coordinates magazine India
- eoportal (Share your news with the EO community)
- GeoConnexion
- Wired Magazine (Map Section)
- Position Magazine (http://www.intermedia.com.au/print/news-item/position-magazine)
- GISuser.com,
- Baliz-media
- Asian surveying and mapping
- GIS professional
- Gaceta tecnologica,
- 3d Visualization World
- Sensors and Systems
- GeoinfoNEWS
- giscafe
- gislounge
- linuxtoday
- MacCNN (email to "contact" -> news tips)
- newsforge
- slashgeo (online)
- Some 50 more: [2]
General open source-friendly magazines and portals
- Linux Journal, freesoftwaremagazine.com, linux-magazine.com, [3],
- Local chapters
- OSGeo projects
- Discuss mailing list
Events
Postcards can be distributed at other events (e.g in the goodie bag)
- Events from local chapters. Thus: distribute postcards to local chapters
- Other gepspatial events
- Other open source releted events
Knowledge from previous FOSS4Gs
- 2014 Promotional material meeting FOSS4G_2014_20131202
- 2013 target, concept, communications: FOSS4G2013_Reflections_by_the_LOC
- 2013 delegates by country etc. [[4]]
- FOSS4G_2010_Marketing (focusses on banners and refering websites)
- FOSS4G_2009_Marketing_Plan (with an attempt to describe target groups)
- Several individual impressions from FOSS4G-2013 [5]
- FOSS4G Cookbook/handbook FOSS4G_Handbook#Marketing: mainly tips on press releases
- Metrics of previous FOSS4G's by country, registration date etc. [6]
General OSGeo marketing thoughts
- At least over the last year, the marketing mailing list [7] focusses on technical aspects (printing USB sticks, OSGeo flyer design, Paypal account etc.)
- Marketing committee itself has shown much activity over the last three years
- Board_Meeting_2013-02-26#Board_Priorities
Bonn's Unique selling points / themes / Leitmotive
- Nature
- River Rhine
- Siebengebirge
- Culture
- Beethovens place of birth [[8]]
- Scientific museum Deutsches Museum Bonn
- Sports and leisure
- Baseball, Basketball
- Other major sports in nearby Cologne (20 km): soccer, icehockey
- Sustainability
- Cycling: [[9]]
- Politics
- Conference in former pleanry building/pleanry chamber
- History
- UN
- Museum Haus der Geschichte
- 10 years OSGeo.org [[10]]