Difference between revisions of "FOSS4G 2016 PR"
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Over the last FOSS4G's the week before the (often re-scheduled) closure of the early bird discount shows a peak in registration. | Over the last FOSS4G's the week before the (often re-scheduled) closure of the early bird discount shows a peak in registration. | ||
Generall,y half of the final number of registrations is an early bird. | Generall,y half of the final number of registrations is an early bird. | ||
| + | |||
| + | Idea: | ||
| + | * T shirt with logos of all previous FOSS4Gs plus the ability zo mark them as "I've been there". | ||
| + | * Distribute these shirts in advance to early birds subscribers. | ||
| + | * Connect it to an viral "show your Fo|SS4G 2016 shirt at special places and locatins (taj Mahal, local OSGeo event, North Pole, your pet wearing it etc.). | ||
| + | * Show these results on Facebook | ||
== Media == | == Media == | ||
Revision as of 05:57, 10 October 2015
Motto / Slogan
OSGeo.org: 10 years of Free and Open Source Software for Geospatial
ToDo
- To be developed: foss4g_2016_style_guide
Targets
Audience
Campaigns
Early bird discount
For the organization it has a lot of advantages to know as early as possible how many folks will turn up. Over the last FOSS4G's the week before the (often re-scheduled) closure of the early bird discount shows a peak in registration. Generall,y half of the final number of registrations is an early bird.
Idea:
- T shirt with logos of all previous FOSS4Gs plus the ability zo mark them as "I've been there".
- Distribute these shirts in advance to early birds subscribers.
- Connect it to an viral "show your Fo|SS4G 2016 shirt at special places and locatins (taj Mahal, local OSGeo event, North Pole, your pet wearing it etc.).
- Show these results on Facebook
Media
GIS Magazines & portals
- Germany:
- Netherlands:
- GISMagazine.nl (6/year, 3K)
- Geo-Info.nl (4/year), 2K)
- International:
- Some 50 more: [3]
General open source-friendly magazines and portals
- Linux Journal, freesoftwaremagazine.com, linux-magazine.com, [4],
- Local chapters
- OSGeo projects
- Discuss mailing lists
Events
Postcards can be distributed at other events (e.g in the goodie bag)
- Events from local chapters. Thus: distribute postcards to local chapters
- Other gepspatial events
- Other open source releted events
Knowledge from previous FOSS4Gs
- 2014 Promotional material meeting FOSS4G_2014_20131202
- 2013 target, concept, communications: FOSS4G2013_Reflections_by_the_LOC
- 2013 delegates by country etc. [[5]]
- FOSS4G_2010_Marketing (focusses on banners and refering websites)
- FOSS4G_2009_Marketing_Plan (with an attempt to describe target groups)
- Several individual impressions from FOSS4G-2013 [6]
- FOSS4G Cookbook/handbook FOSS4G_Handbook#Marketing: mainly tips on press releases
- Metrics of previous FOSS4G's by country, registration date etc. [7]
== General OSGeo marketing thoughts
- At least over the last year, the marketing mailing list [8] focusses on technical aspects (printing USB sticks, OSGeo flyer design, Paypal account etc.)
- Marketing committee itself has shown much activity over the last three years
- Board_Meeting_2013-02-26#Board_Priorities
Bonn's Unique selling points / themes / Leitmotive
- Nature
- River Rhine
- Siebengebirge
- Culture
- Beethovens place of birth [[9]]
- Scientific museum Deutsches Museum Bonn
- Sports and leisure
- Baseball (current leader in German major league. Play-offs in August/September)
- Other major sports in nearby Cologne (20 km): soccer, icehockey
- Sustainability
- Cycling: [[10]]
- History
- UN
- Museum Haus der Geschichte
- 10 years OSGeo.org [[11]]