Difference between revisions of "Marketing Artefacts"

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The page defines the Marketing Artefacts required to make effective use of the OSGeo [[Marketing Pipeline]]. This list is to be referenced during the OSGeo Incubation process to ensure a project supports OSGeo marketing requirements.
+
OSGeo helps market GeoSpatial Open Source software through numerous [[Marketing Pipeline|marketing channels]] - through the website, conferences, workshops, and packaging into various distributions. This page defines the Marketing Artefacts required to make effective use of these marketing channels. It provides links to templates and howtos which simplify the creation of the artefacts and ensures that we develop consistent, quality material.
  
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= Application Overview =
+
This page is referenced from the [http://www.osgeo.org/incubator/process/project_graduation_checklist.html OSGeo Incubation Checklist] and provides guidance to incubating projects developing OSGeo marketing material.
 +
 
 +
=Marketing Artefacts required from Projects for OSGeo Incubation =
 +
 
 +
== Application Overview ==
 
; Description
 
; Description
 
: A one page marketing page targeted at a someone considering using GeoSpatial Open Source, who may be a GeoSpatial User, a Technical person without much geospatial expertise, or manager with limited GeoSpatial or technical experience. Overview development and publishing is coordinated as part of the OSGeo-Live project.
 
: A one page marketing page targeted at a someone considering using GeoSpatial Open Source, who may be a GeoSpatial User, a Technical person without much geospatial expertise, or manager with limited GeoSpatial or technical experience. Overview development and publishing is coordinated as part of the OSGeo-Live project.
 +
: From 2010, these pages started being translated into multiple languages.
 +
: In future, these pages are intended to be published in other formats, like one page PDF files for handing out at conferences.
 
:* Published Overviews: http://live.osgeo.org/overview/overview.html
 
:* Published Overviews: http://live.osgeo.org/overview/overview.html
 
:* How to create an Overview: http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview
 
:* How to create an Overview: http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview
  
−
; Incubation Criteria
+
; OSGeo Incubation Criteria
−
: Proposed to be required for all OSGeo projects
+
: Required to complete OSGeo Incubation
  
 
; Responsibility
 
; Responsibility
 
: Project's team
 
: Project's team
  
−
= Logo =
+
== Application Quick Start ==
 
; Description
 
; Description
−
: A logo for the application, which is used by various marketing artefacts - like the Project Overview, Quickstart, Powerpoints, Content Diagrams, etc
+
: Contains detailed steps showing a new user how run one core use case for the application.
−
: How to create a logo is explained in: http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview
+
: As of 2010, the Application Quick Starts have been tailored to the OSGeo-Live project, however there is a long term goal to make them generic enough for use in other distributions as well.
−
:* A 32x32-pixel XPM icon for use by the Debian menus
+
: Examples are linked from http://live.osgeo.org/quickstart/quickstart.html
−
:* A 48x48-pixel PNG icon for use by freedesktop.org menus
+
: How to write an Application Quick Start is defined here: [[Live_GIS_Add_Project#Application_Quick_Start]]
−
:* Background color=transparent (not white)
 
−
:* Logo is also useful for incorporating into diagrams for presentations OSGeo project descriptions
 
  
−
:A future requirement would be to provide the logo in larger formats in order to be cut into presentations and similar
+
; OSGeo Incubation Criteria
−
:* SVG version of the icon(preferable)
+
: For executable applications: Required to complete OSGeo Incubation.
−
:* Large PNG versions of the icon - standard size still To be Determined
+
: For libraries: Desirable if appropriate, but not required for OSGeo Incubation.
−
:* GIF versions of the image (PNG images sometimes don't seem to have their background rendered correctly in MS Powerpoint)
 
  
−
; Incubation Criteria
+
; Responsibility
−
: Proposed to be required for all OSGeo projects
+
: Project's team
  
−
= Graphical Image =
+
== Logo ==
 
; Description
 
; Description
−
: Each project needs to have a .gif image, usually a screen snapshot from a 1024x768 screen, minus desktop toolbars.
+
: A logo for the application, which is used by various marketing artefacts - like the Project Overview, Quickstart, Presentations, Content Diagrams, etc
−
: To be used in Project Overview, Powerpoint Presentations, etc.
+
: How to create a logo is explained in: http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview
  
−
; Incubation Criteria
+
; OSGeo Incubation Criteria
−
: Proposed to be required for all OSGeo projects
+
: Required to complete OSGeo Incubation
  
 
; Responsibility
 
; Responsibility
 
: Project's team
 
: Project's team
−
= Application Quick Start =
+
 
 +
== Graphical Image ==
 
; Description
 
; Description
−
* Contains detailed steps showing a new user how run one core use case for the application.
+
: A representational image of the project, which is usually a screen snapshot.
−
* Examples are linked from http://live.osgeo.org/quickstart/quickstart.html
+
: To be used in Project Overview, Presentations, etc.
−
 
+
: Images are to be stored here: https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/images/screenshots/1024x768
−
How to write an Application Quick Start is defined here: [[Live_GIS_Add_Project#Application_Quick_Start]]
+
: How to create an image is explained here: http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview
  
−
; Incubation Criteria
+
; OSGeo Incubation Criteria
−
: Proposed to be required for all OSGeo projects with executable applications, to be in place by FOSS4G 2011
+
: Required to complete OSGeo Incubation
  
 
; Responsibility
 
; Responsibility
 
: Project's team
 
: Project's team
  
−
= OSGeo-Live Lightening Presentation =
+
= OSGeo Live =
−
Description:
+
; Description
−
This presentation is to be launched at FOSS4G 2010. It will provide a lightening overview of the (approx 40) applications and key OSGeo Libraries on the OSGeo Live DVD/Virtual Machine, with one slide/project. Each slide to take ~ 30 seconds to present. It will also contain a few overview slides (eg: Explaining the relevant project categories)
+
: A self-contained bootable DVD, USB thumb drive or Virtual Machine based on Xubuntu, that allows you to try a wide variety of open source geospatial software without installing anything. It is handed out at conferences around the world.
 +
: Details at http://live.osgeo.org
  
−
; Requirements from each project:
+
; OSGeo Incubation Discussion
−
: One slide which contains:
+
: Almost all OSGeo client and server applications which are available on linux are packaged on the OSGeo Live DVD. (As of OSGeoLive 5.0, in 2011, MapGuide was not included, as there were not volunteers available to upgrade MapGuide to latest Ubuntu distribution. (Many non-OSGeo GeoSpatial Open Source applications are also included). For other OSGeo projects (like libraries) only project overviews are desired to be included.
−
:* Image as per [[#Graphical_Image]]
 
−
:* Text in notes providing a 30 sec script for the presenter to read. A reference to the one page project overview, to provide the presenter with background information. This should be derived from the [[#Application_Overview]]
 
  
 
; Responsibility
 
; Responsibility
−
: Project's team to provide project's slide
+
: Projects teams responsible for packaging their software in accordance with http://wiki.osgeo.org/wiki/Live_GIS_Add_Project
−
: OSGeo Live Project to compile the remainder of the presentation
+
: OSGeo Live Project team to create DVD
  
−
; Incubation Criteria
+
= DebianGIS / UbuntuGIS =
−
: Proposed OSGeo Incubation Requirement from Sept 2010
+
; Description
 +
: .deb files which are included into DebianGIS and UbuntuGIS then become easily downloadable through the quality Debian and Ubuntu linux distributions, which is accessibly to millions of users worldwide. It also makes the application easy to incorporate into OSGeo-Live which is based upon Ubuntu.
 +
: There is a non trivial amount of work involved in packaging for these distributions and consequently not all Graduated OSGeo projects have packaged their applications for these distributions.
 +
: Projects are advised to package for Debian and the packages will then be included into Ubuntu by the Ubuntu build process.
 +
; Further Information:
 +
: TBD
  
−
= Project Specific Presentation =
+
; OSGeo Incubation Discussion
−
; Description
+
: Not required for OSGeo Incubation
−
: Up to 20 min presentation for each specific project.
 
  
−
; Responsibility
+
= osgeo4w for Windows =
−
: Project's team
+
TBD
  
−
; Incubation Criteria
+
; OSGeo Incubation Discussion
 
: Not required for OSGeo Incubation
 
: Not required for OSGeo Incubation
  
−
= Maturity Rating =
+
= GeoSpatial Enterprise Linux for RPMs =
−
; Description
+
TBD
−
: A 5 star rating system to qualify the how established a project is. Rating is to be broken down as follows:
 
−
:* 5 stars: This rating is yet to be defined, and will not be allocated to projects yet. Project includes bundled software, regular builds, security updates, training, etc.
 
−
:* 4 stars (mature): Project has passed osgeo incubation as per: http://www.osgeo.org/incubator/process/project_graduation_checklist.html
 
−
:* 3.5 stars: Not to be used yet, but may later be introduced for projects which have entered incubation.
 
−
:* 3 stars (established): Project has Stable Software, a Stable community, is deployed in production systems, and is ready to pass criteria to enter incubation, as per: http://www.osgeo.org/incubator/process/evaluation.html
 
−
:* 2 stars (stable): Project has Stable Software.
 
−
:** Project produces periodic releases of stable software which is used in production systems.
 
−
:* 1 star (beta): Project has Beta software.
 
  
−
; Responsibility
+
; OSGeo Incubation Discussion
−
: OSGeo Live team is responsible for ranking. (This responsibility may pass over to the incubation committee)
+
: Not required for OSGeo Incubation
  
−
; Incubation Criteria
+
= OSGeo-Live Lightening Presentation =
−
: Required for OSGeo Incubation
+
;Description:
 +
: This presentation provides a lightening overview of all applications on the OSGeo Live DVD/Virtual Machine, with one slide/project. It should take under 30 minutes, to fit into most conference programs. With over 40 projects and a few overview slides, each slide is limited to ~ 20 to 30 seconds.
 +
: Presentation is currently stored here: https://svn.osgeo.org/osgeo/livedvd/promo/en/presentations/OSGeoLive4_0Taster/
  
−
= OSGeo Live =
+
; Requirements from each project:
−
; Description
+
: One slide which contains:
−
: A DVD and Virtual Machine containing Open Source GeoSpatial Software, handed out at conferences around the world.
+
:* Image as per [[#Graphical_Image]]
 +
:* Text in notes providing a 20 sec script for the presenter to read. A reference to the one page project overview, to provide the presenter with background information. This should be derived from the [[#Application_Overview]]
  
−
; Incubation Criteria
+
; Responsibility
−
: OSGeo supported client and server applications are expected to be packaged on the OSGeo Live DVD.
+
: OSGeo Live team to compile the presentation based upon the Project Overview.
−
: Libraries are not expected to be bundled into OSGeo Live, unless they are incorporated in other applications.
+
: Project team to review slides and text for accuracy.
  
−
; Responsibility
+
; OSGeo Incubation Discussion
−
: OSGeo Live Project team to create DVD
+
: Not required for incubation.
−
: Projects teams responsible for packaging their software in accordance with packaging guidelines below
 
  
−
== Install script ==
+
= Project Specific Presentation =
 
; Description
 
; Description
−
: A script to install an application onto the OSGeo Live DVD, as per: [[Live_GIS_Build#How_to_add_your_project_or_data_to_the_LiveGIS_Disc.2FVM]]
+
: Up to 20 min presentation for each specific project.
 +
: Guidelines for presentation structure have not been provided, as there is not a strong requirement for consistency between presentations (yet).
  
 
; Responsibility
 
; Responsibility
 
: Project's team
 
: Project's team
  
−
== Test Description ==
+
; OSGeo Incubation Discussion
 +
: Not required for OSGeo Incubation
 +
 
 +
= OGC Standard Overview =
 
; Description
 
; Description
−
: Describe how to test if the application runs on the LiveDVD as per: [[Live_GIS_Disc_Testing]] (To be replaced by Quick Start from version 4 of the Live DVD in FOSS4G 2010)
+
: A one page overview of key OGC standards
 +
: Published here: http://live.osgeo.org/standards/standards.html
 +
: Source files stored here: https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/en/standards/
  
 
; Responsibility
 
; Responsibility
−
: Project's team
+
: OGC to produce text
 +
: OSGeo Live team to incorporate into OSGeo-Live
  
−
== Test Results ==
 
−
; Description
 
−
: Results from running test procedures for the OSGeo Live DVD as per: [[Live_GIS_Disc_Testing]]
 
  
−
; Responsibility
+
= Future Marketing Artefacts =
−
: Project's team
+
As our projects mature, we expect to expand our list of desired marketing artefacts. Listed below are likely artefacts to be considered.
  
−
== Glossary ==
+
== Case Studies ==
−
; Description
+
(Possible future desired marketing artefact)
−
: Table of acronyms, their expanded terms, and optionally one sentence explaining the term. Contains terms and accronyms used in the OSGeo Live documentation.
 
  
−
; Responsibility
 
−
: OGC and OSGeo Live team, with contributions from all documenters.
 
−
 
−
=OGC Artefacts=
 
−
== OGC Standard Context Diagrams==
 
 
; Description
 
; Description
−
: Probably 4 or 5 context diagrams visually demonstrating the relationship between standards
+
: Systems architects and project directors reduce project risk by reviewing previous implementations of technologies they are considering. Hence, case studies which describe how Open Source Geospatial has been used in previous project are very valuable. Case Studies from risk adverse organisations (like government) are usually more valuable than those from R&D organisations (like University projects).
−
: Hopefully to be introduced to the Live DVD from FOSS4G 2010
+
: Projects should link to case studies. See[http://wiki.osgeo.org/wiki/Case_Studies Case Studies] and the [http://www.osgeo.org/ojs/index.php/journal/search/titles OSGeo Journal] for ideas.
−
 
 
−
; Responsibility
 
−
: OGC
 
−
 
 
−
== OGC Standard Definition ==
 
−
;Description
 
−
: 1 paragraph
 
−
: Can be largely derived from: http://www.opengeospatial.org/standards (probably targeted as less technical audience)
 
−
: Covers
 
−
:* What does the standard cover
 
−
:* When would you use the standard
 
−
: Hopefully To be introduced to the Live DVD from FOSS4G 2010
 
  
−
; Responsibility
+
== Training ==
−
: OGC
+
(Possible future desired marketing artefact)
  
−
== OGC Standard Overview ==
 
 
; Description
 
; Description
 +
: Availability of training material for applications.
 +
: Training requirements and templates still to be defined.
  
−
: 1 page overview of an OGC standard to be available as 1 page pdf, 1 page word document and html
+
== Technology Comparisons ==
−
: Provide a diagram showing the standard in context with other standards
+
(Possible future desired marketing artefact)
−
: Provide background as to why the standard was developed, including history. What hole does it fill.
 
−
: Provide examples of where the standard is used
 
−
: Explain the differences between the different versions of the standard
 
−
: What is the reference implementation of the standard
 
−
: See Also: Mention other similar standards
 
−
: Provide indication about how widely accepted the standard is. How widely has it been deployed, what applications have implemented support, etc.
 
−
: (Hopefully to be introduced to the Live DVD from FOSS4G 2010)
 
  
−
; Responsibility
 
−
: OGC
 
−
 
−
= Technology Comparisons =
 
−
* (Possible future OSGeo Incubation Requirement)
 
 
; Description
 
; Description
 
: Comparisons between similar projects ease the technology selection process for new users wishing to determine which technology is right for them. These technology comparison summaries provide tables list available features and key selection criteria against applications.
 
: Comparisons between similar projects ease the technology selection process for new users wishing to determine which technology is right for them. These technology comparison summaries provide tables list available features and key selection criteria against applications.
Line 182: Line 158:
 
:* Web Service Comparison
 
:* Web Service Comparison
 
:** See the [[Benchmarking_2010|WMS Shootout]]. WFS/WCS comparison is still wishware.
 
:** See the [[Benchmarking_2010|WMS Shootout]]. WFS/WCS comparison is still wishware.
−
:* Database Comparison (hopefully will start to be covered at foss4g 2010)
+
:* Database Comparison (hopefully will start to be covered at FOSS4G 2010)
−
:* Web Processing Service Comparison (still wishware)
+
:* Web Processing Service Comparison: http://external.opengeospatial.org/twiki_public/bin/view/WPS/WPSBakeOff
 
:* Mobile Application Comparison (hopefully introduced through a talk at foss4g2010)
 
:* Mobile Application Comparison (hopefully introduced through a talk at foss4g2010)
−
 
−
; Incubation Criteria
 
−
: Not required for incubation yet.
 
−
 
−
= Case Studies =
 
−
; Description
 
−
: Systems architects and project directors reduce project risk by reviewing previous implementations of technologies they are considering. Hence, case studies which describe how Open Source Geospatial has been used in previous project are very valuable. Case Studies from risk adverse organisations (like government) are usually more valuable than those from R&D organisations (like University projects).
 
−
: Projects should link to case studies. See[http://wiki.osgeo.org/wiki/Case_Studies Case Studies] and the [http://www.osgeo.org/ojs/index.php/journal/search/titles OSGeo Journal] for ideas.
 
−
 
−
; Incubation Criteria
 
−
: Not required for incubation yet.
 
−
 
−
= Training =
 
−
; Description
 
−
: Availability of training material for applications.
 
−
: Training requirements and templates still to be defined.
 
−
 
−
; Incubation Criteria
 
−
: Not required for incubation yet.
 
−
 
  
 
[[Category: Marketing]]
 
[[Category: Marketing]]
−
 
−
==Related Links==
 

Latest revision as of 20:12, 2 December 2011

OSGeo helps market GeoSpatial Open Source software through numerous marketing channels - through the website, conferences, workshops, and packaging into various distributions. This page defines the Marketing Artefacts required to make effective use of these marketing channels. It provides links to templates and howtos which simplify the creation of the artefacts and ensures that we develop consistent, quality material.

This page is referenced from the OSGeo Incubation Checklist and provides guidance to incubating projects developing OSGeo marketing material.

Marketing Artefacts required from Projects for OSGeo Incubation

Application Overview

Description
A one page marketing page targeted at a someone considering using GeoSpatial Open Source, who may be a GeoSpatial User, a Technical person without much geospatial expertise, or manager with limited GeoSpatial or technical experience. Overview development and publishing is coordinated as part of the OSGeo-Live project.
From 2010, these pages started being translated into multiple languages.
In future, these pages are intended to be published in other formats, like one page PDF files for handing out at conferences.
OSGeo Incubation Criteria
Required to complete OSGeo Incubation
Responsibility
Project's team

Application Quick Start

Description
Contains detailed steps showing a new user how run one core use case for the application.
As of 2010, the Application Quick Starts have been tailored to the OSGeo-Live project, however there is a long term goal to make them generic enough for use in other distributions as well.
Examples are linked from http://live.osgeo.org/quickstart/quickstart.html
How to write an Application Quick Start is defined here: Live_GIS_Add_Project#Application_Quick_Start
OSGeo Incubation Criteria
For executable applications: Required to complete OSGeo Incubation.
For libraries: Desirable if appropriate, but not required for OSGeo Incubation.
Responsibility
Project's team

Description
A logo for the application, which is used by various marketing artefacts - like the Project Overview, Quickstart, Presentations, Content Diagrams, etc
How to create a logo is explained in: http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview
OSGeo Incubation Criteria
Required to complete OSGeo Incubation
Responsibility
Project's team

Graphical Image

Description
A representational image of the project, which is usually a screen snapshot.
To be used in Project Overview, Presentations, etc.
Images are to be stored here: https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/images/screenshots/1024x768
How to create an image is explained here: http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview
OSGeo Incubation Criteria
Required to complete OSGeo Incubation
Responsibility
Project's team

OSGeo Live

Description
A self-contained bootable DVD, USB thumb drive or Virtual Machine based on Xubuntu, that allows you to try a wide variety of open source geospatial software without installing anything. It is handed out at conferences around the world.
Details at http://live.osgeo.org
OSGeo Incubation Discussion
Almost all OSGeo client and server applications which are available on linux are packaged on the OSGeo Live DVD. (As of OSGeoLive 5.0, in 2011, MapGuide was not included, as there were not volunteers available to upgrade MapGuide to latest Ubuntu distribution. (Many non-OSGeo GeoSpatial Open Source applications are also included). For other OSGeo projects (like libraries) only project overviews are desired to be included.
Responsibility
Projects teams responsible for packaging their software in accordance with http://wiki.osgeo.org/wiki/Live_GIS_Add_Project
OSGeo Live Project team to create DVD

DebianGIS / UbuntuGIS

Description
.deb files which are included into DebianGIS and UbuntuGIS then become easily downloadable through the quality Debian and Ubuntu linux distributions, which is accessibly to millions of users worldwide. It also makes the application easy to incorporate into OSGeo-Live which is based upon Ubuntu.
There is a non trivial amount of work involved in packaging for these distributions and consequently not all Graduated OSGeo projects have packaged their applications for these distributions.
Projects are advised to package for Debian and the packages will then be included into Ubuntu by the Ubuntu build process.
Further Information
TBD
OSGeo Incubation Discussion
Not required for OSGeo Incubation

osgeo4w for Windows

TBD

OSGeo Incubation Discussion
Not required for OSGeo Incubation

GeoSpatial Enterprise Linux for RPMs

TBD

OSGeo Incubation Discussion
Not required for OSGeo Incubation

OSGeo-Live Lightening Presentation

Description
This presentation provides a lightening overview of all applications on the OSGeo Live DVD/Virtual Machine, with one slide/project. It should take under 30 minutes, to fit into most conference programs. With over 40 projects and a few overview slides, each slide is limited to ~ 20 to 30 seconds.
Presentation is currently stored here: https://svn.osgeo.org/osgeo/livedvd/promo/en/presentations/OSGeoLive4_0Taster/
Requirements from each project
One slide which contains:
  • Image as per #Graphical_Image
  • Text in notes providing a 20 sec script for the presenter to read. A reference to the one page project overview, to provide the presenter with background information. This should be derived from the #Application_Overview
Responsibility
OSGeo Live team to compile the presentation based upon the Project Overview.
Project team to review slides and text for accuracy.
OSGeo Incubation Discussion
Not required for incubation.

Project Specific Presentation

Description
Up to 20 min presentation for each specific project.
Guidelines for presentation structure have not been provided, as there is not a strong requirement for consistency between presentations (yet).
Responsibility
Project's team
OSGeo Incubation Discussion
Not required for OSGeo Incubation

OGC Standard Overview

Description
A one page overview of key OGC standards
Published here: http://live.osgeo.org/standards/standards.html
Source files stored here: https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/en/standards/
Responsibility
OGC to produce text
OSGeo Live team to incorporate into OSGeo-Live


Future Marketing Artefacts

As our projects mature, we expect to expand our list of desired marketing artefacts. Listed below are likely artefacts to be considered.

Case Studies

(Possible future desired marketing artefact)

Description
Systems architects and project directors reduce project risk by reviewing previous implementations of technologies they are considering. Hence, case studies which describe how Open Source Geospatial has been used in previous project are very valuable. Case Studies from risk adverse organisations (like government) are usually more valuable than those from R&D organisations (like University projects).
Projects should link to case studies. SeeCase Studies and the OSGeo Journal for ideas.

Training

(Possible future desired marketing artefact)

Description
Availability of training material for applications.
Training requirements and templates still to be defined.

Technology Comparisons

(Possible future desired marketing artefact)

Description
Comparisons between similar projects ease the technology selection process for new users wishing to determine which technology is right for them. These technology comparison summaries provide tables list available features and key selection criteria against applications.
Comparison projects:
Retrieved from "http://wiki.osgeo.org/w/index.php?title=Marketing_Artefacts&oldid=59033"