Difference between revisions of "Marketing Artefacts"

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The page defines the Marketing Artefacts required to make effective use of the OSGeo [[Marketing Pipeline]]. This list is to be referenced during the OSGeo Incubation process to ensure a project supports OSGeo marketing requirements.
+
OSGeo helps market GeoSpatial Open Source software through numerous [[Marketing Pipeline|marketing channels]] - through the website, conferences, workshops, and packaging into various distributions. This page defines the Marketing Artefacts required to make effective use of these marketing channels. It provides links to templates and howtos which simplify the creation of the artefacts and ensures that we develop consistent, quality material.
 +
 
 +
This page is referenced from the [http://www.osgeo.org/incubator/process/project_graduation_checklist.html OSGeo Incubation Checklist] and provides guidance to incubating projects developing OSGeo marketing material.
 +
 
 +
=Marketing Artefacts required from Projects for OSGeo Incubation =
 +
 
 +
== Application Overview ==
 +
; Description
 +
: A one page marketing page targeted at a someone considering using GeoSpatial Open Source, who may be a GeoSpatial User, a Technical person without much geospatial expertise, or manager with limited GeoSpatial or technical experience. Overview development and publishing is coordinated as part of the OSGeo-Live project.
 +
: From 2010, these pages started being translated into multiple languages.
 +
: In future, these pages are intended to be published in other formats, like one page PDF files for handing out at conferences.
 +
:* Published Overviews: http://live.osgeo.org/overview/overview.html
 +
:* How to create an Overview: http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview
 +
 
 +
; OSGeo Incubation Criteria
 +
: Required to complete OSGeo Incubation
 +
 
 +
; Responsibility
 +
: Project's team
 +
 
 +
== Application Quick Start ==
 +
; Description
 +
: Contains detailed steps showing a new user how run one core use case for the application.
 +
: As of 2010, the Application Quick Starts have been tailored to the OSGeo-Live project, however there is a long term goal to make them generic enough for use in other distributions as well.
 +
: Examples are linked from http://live.osgeo.org/quickstart/quickstart.html
 +
: How to write an Application Quick Start is defined here: [[Live_GIS_Add_Project#Application_Quick_Start]]
 +
 
 +
; OSGeo Incubation Criteria
 +
: For executable applications: Required to complete OSGeo Incubation.
 +
: For libraries: Desirable if appropriate, but not required for OSGeo Incubation.
 +
 
 +
; Responsibility
 +
: Project's team
 +
 
 +
== Logo ==
 +
; Description
 +
: A logo for the application, which is used by various marketing artefacts - like the Project Overview, Quickstart, Presentations, Content Diagrams, etc
 +
: How to create a logo is explained in: http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview
 +
 
 +
; OSGeo Incubation Criteria
 +
: Required to complete OSGeo Incubation
 +
 
 +
; Responsibility
 +
: Project's team
 +
 
 +
== Graphical Image ==
 +
; Description
 +
: A representational image of the project, which is usually a screen snapshot.
 +
: To be used in Project Overview, Presentations, etc.
 +
: Images are to be stored here: https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/images/screenshots/1024x768
 +
: How to create an image is explained here: http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview
 +
 
 +
; OSGeo Incubation Criteria
 +
: Required to complete OSGeo Incubation
 +
 
 +
; Responsibility
 +
: Project's team
  
 
= OSGeo Live =
 
= OSGeo Live =
−
* OSGeo supported client and server applications are expected to be packaged on the OSGeo Live DVD. (Libraries are not expected to be bundled into OSGeo Live, unless they are incorporated in other applications.
+
; Description
 +
: A self-contained bootable DVD, USB thumb drive or Virtual Machine based on Xubuntu, that allows you to try a wide variety of open source geospatial software without installing anything. It is handed out at conferences around the world.
 +
: Details at http://live.osgeo.org
 +
 
 +
; OSGeo Incubation Discussion
 +
: Almost all OSGeo client and server applications which are available on linux are packaged on the OSGeo Live DVD. (As of OSGeoLive 5.0, in 2011, MapGuide was not included, as there were not volunteers available to upgrade MapGuide to latest Ubuntu distribution. (Many non-OSGeo GeoSpatial Open Source applications are also included). For other OSGeo projects (like libraries) only project overviews are desired to be included.
 +
 
 +
; Responsibility
 +
: Projects teams responsible for packaging their software in accordance with http://wiki.osgeo.org/wiki/Live_GIS_Add_Project
 +
: OSGeo Live Project team to create DVD
 +
 
 +
= DebianGIS / UbuntuGIS =
 +
; Description
 +
: .deb files which are included into DebianGIS and UbuntuGIS then become easily downloadable through the quality Debian and Ubuntu linux distributions, which is accessibly to millions of users worldwide. It also makes the application easy to incorporate into OSGeo-Live which is based upon Ubuntu.
 +
: There is a non trivial amount of work involved in packaging for these distributions and consequently not all Graduated OSGeo projects have packaged their applications for these distributions.
 +
: Projects are advised to package for Debian and the packages will then be included into Ubuntu by the Ubuntu build process.
 +
; Further Information:
 +
: TBD
 +
 
 +
; OSGeo Incubation Discussion
 +
: Not required for OSGeo Incubation
 +
 
 +
= osgeo4w for Windows =
 +
TBD
 +
 
 +
; OSGeo Incubation Discussion
 +
: Not required for OSGeo Incubation
 +
 
 +
= GeoSpatial Enterprise Linux for RPMs =
 +
TBD
 +
 
 +
; OSGeo Incubation Discussion
 +
: Not required for OSGeo Incubation
 +
 
 +
= OSGeo-Live Lightening Presentation =
 +
;Description:
 +
: This presentation provides a lightening overview of all applications on the OSGeo Live DVD/Virtual Machine, with one slide/project. It should take under 30 minutes, to fit into most conference programs. With over 40 projects and a few overview slides, each slide is limited to ~ 20 to 30 seconds.
 +
: Presentation is currently stored here: https://svn.osgeo.org/osgeo/livedvd/promo/en/presentations/OSGeoLive4_0Taster/
 +
 
 +
; Requirements from each project:
 +
: One slide which contains:
 +
:* Image as per [[#Graphical_Image]]
 +
:* Text in notes providing a 20 sec script for the presenter to read. A reference to the one page project overview, to provide the presenter with background information. This should be derived from the [[#Application_Overview]]
 +
 
 +
; Responsibility
 +
: OSGeo Live team to compile the presentation based upon the Project Overview.
 +
: Project team to review slides and text for accuracy.
 +
 
 +
; OSGeo Incubation Discussion
 +
: Not required for incubation.
 +
 
 +
= Project Specific Presentation =
 +
; Description
 +
: Up to 20 min presentation for each specific project.
 +
: Guidelines for presentation structure have not been provided, as there is not a strong requirement for consistency between presentations (yet).
 +
 
 +
; Responsibility
 +
: Project's team
 +
 
 +
; OSGeo Incubation Discussion
 +
: Not required for OSGeo Incubation
 +
 
 +
= OGC Standard Overview =
 +
; Description
 +
: A one page overview of key OGC standards
 +
: Published here: http://live.osgeo.org/standards/standards.html
 +
: Source files stored here: https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/en/standards/
 +
 
 +
; Responsibility
 +
: OGC to produce text
 +
: OSGeo Live team to incorporate into OSGeo-Live
  
−
= Install script =
 
  
−
= Project logo =
+
= Future Marketing Artefacts =
−
* (32x32-pixel XPM icon for use by the Debian menus, and 48x48-pixel PNG icon for use by freedesktop.org menus)
+
As our projects mature, we expect to expand our list of desired marketing artefacts. Listed below are likely artefacts to be considered.
  
−
= Project Definition =
+
== Case Studies ==
−
* Definition (as an unformatted paragraph)
+
(Possible future desired marketing artefact)
  
−
= Project Overview =
+
; Description
−
one page HTML overview which includes:
+
: Systems architects and project directors reduce project risk by reviewing previous implementations of technologies they are considering. Hence, case studies which describe how Open Source Geospatial has been used in previous project are very valuable. Case Studies from risk adverse organisations (like government) are usually more valuable than those from R&D organisations (like University projects).
−
** Image, probably screen snapshot. (probably 600x800 pixels?). (Introduced from version 4.0 for foss4g2010)
+
: Projects should link to case studies. See[http://wiki.osgeo.org/wiki/Case_Studies Case Studies] and the [http://www.osgeo.org/ojs/index.php/journal/search/titles OSGeo Journal] for ideas.
−
* Test Description as per: [[Live_GIS_Disc_Testing]] (To be replaced by Quick Start from version 4)
 
−
* Test Results as per: [[Live_GIS_Disc_Testing]]
 
−
* Windows installers (for some packages)
 
−
* Grouping (to enable categorisation in pull down lists)
 
  
 +
== Training ==
 +
(Possible future desired marketing artefact)
  
−
= Quick start guide =
+
; Description
−
To be introduced from version 4.0 of OSGeo Live for foss4g 2010:
+
: Availability of training material for applications.
−
** Contains detailed steps showing a newbie how to set up and run a simple working instance of the software.
+
: Training requirements and templates still to be defined.
−
** It should be able to be run in 5 to 15 minutes
 
−
** Ideally, it will include screen snapshots
 
−
** It may additionally cotain extra steps to cover all core functionality
 
  
−
= Lightening Overview presentation =
+
== Technology Comparisons ==
−
To be introduced from version 4.0 of OSGeo Live for foss4g 2010:
+
(Possible future desired marketing artefact)
−
, in Open Office Impress format (and covertable to Microsoft Powerpoint)
 
  
 +
; Description
 +
: Comparisons between similar projects ease the technology selection process for new users wishing to determine which technology is right for them. These technology comparison summaries provide tables list available features and key selection criteria against applications.
 +
: Comparison projects:
 +
:* [[GIS_Desktop_Comparison|Desktop Comparison]]
 +
:* [[GIS_Web_Comparison|Web Mapping Comparison]]
 +
:* Web Service Comparison
 +
:** See the [[Benchmarking_2010|WMS Shootout]]. WFS/WCS comparison is still wishware.
 +
:* Database Comparison (hopefully will start to be covered at FOSS4G 2010)
 +
:* Web Processing Service Comparison: http://external.opengeospatial.org/twiki_public/bin/view/WPS/WPSBakeOff
 +
:* Mobile Application Comparison (hopefully introduced through a talk at foss4g2010)
  
−
= Future =
+
[[Category: Marketing]]
−
To start to be introduced from version 4.0 for foss4g 2010, and expanded in future versions:
 
−
* Grouping Explanation Overview:
 
−
** Explain what projects in a grouping do.(eg Web Services, Mobile, etc)
 
−
** Provide a paragraph or two for each relevant standard covered by the grouping
 
−
* Grouping's project comparison:
 
−
** Provide information which helps select between similar projects between groupings. Targeted at Users or System Architects who would be making decisions about whether to use this product or not.
 

Latest revision as of 20:12, 2 December 2011

OSGeo helps market GeoSpatial Open Source software through numerous marketing channels - through the website, conferences, workshops, and packaging into various distributions. This page defines the Marketing Artefacts required to make effective use of these marketing channels. It provides links to templates and howtos which simplify the creation of the artefacts and ensures that we develop consistent, quality material.

This page is referenced from the OSGeo Incubation Checklist and provides guidance to incubating projects developing OSGeo marketing material.

Marketing Artefacts required from Projects for OSGeo Incubation

Application Overview

Description
A one page marketing page targeted at a someone considering using GeoSpatial Open Source, who may be a GeoSpatial User, a Technical person without much geospatial expertise, or manager with limited GeoSpatial or technical experience. Overview development and publishing is coordinated as part of the OSGeo-Live project.
From 2010, these pages started being translated into multiple languages.
In future, these pages are intended to be published in other formats, like one page PDF files for handing out at conferences.
OSGeo Incubation Criteria
Required to complete OSGeo Incubation
Responsibility
Project's team

Application Quick Start

Description
Contains detailed steps showing a new user how run one core use case for the application.
As of 2010, the Application Quick Starts have been tailored to the OSGeo-Live project, however there is a long term goal to make them generic enough for use in other distributions as well.
Examples are linked from http://live.osgeo.org/quickstart/quickstart.html
How to write an Application Quick Start is defined here: Live_GIS_Add_Project#Application_Quick_Start
OSGeo Incubation Criteria
For executable applications: Required to complete OSGeo Incubation.
For libraries: Desirable if appropriate, but not required for OSGeo Incubation.
Responsibility
Project's team

Description
A logo for the application, which is used by various marketing artefacts - like the Project Overview, Quickstart, Presentations, Content Diagrams, etc
How to create a logo is explained in: http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview
OSGeo Incubation Criteria
Required to complete OSGeo Incubation
Responsibility
Project's team

Graphical Image

Description
A representational image of the project, which is usually a screen snapshot.
To be used in Project Overview, Presentations, etc.
Images are to be stored here: https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/images/screenshots/1024x768
How to create an image is explained here: http://wiki.osgeo.org/wiki/Live_GIS_Add_Project#Application_Overview
OSGeo Incubation Criteria
Required to complete OSGeo Incubation
Responsibility
Project's team

OSGeo Live

Description
A self-contained bootable DVD, USB thumb drive or Virtual Machine based on Xubuntu, that allows you to try a wide variety of open source geospatial software without installing anything. It is handed out at conferences around the world.
Details at http://live.osgeo.org
OSGeo Incubation Discussion
Almost all OSGeo client and server applications which are available on linux are packaged on the OSGeo Live DVD. (As of OSGeoLive 5.0, in 2011, MapGuide was not included, as there were not volunteers available to upgrade MapGuide to latest Ubuntu distribution. (Many non-OSGeo GeoSpatial Open Source applications are also included). For other OSGeo projects (like libraries) only project overviews are desired to be included.
Responsibility
Projects teams responsible for packaging their software in accordance with http://wiki.osgeo.org/wiki/Live_GIS_Add_Project
OSGeo Live Project team to create DVD

DebianGIS / UbuntuGIS

Description
.deb files which are included into DebianGIS and UbuntuGIS then become easily downloadable through the quality Debian and Ubuntu linux distributions, which is accessibly to millions of users worldwide. It also makes the application easy to incorporate into OSGeo-Live which is based upon Ubuntu.
There is a non trivial amount of work involved in packaging for these distributions and consequently not all Graduated OSGeo projects have packaged their applications for these distributions.
Projects are advised to package for Debian and the packages will then be included into Ubuntu by the Ubuntu build process.
Further Information
TBD
OSGeo Incubation Discussion
Not required for OSGeo Incubation

osgeo4w for Windows

TBD

OSGeo Incubation Discussion
Not required for OSGeo Incubation

GeoSpatial Enterprise Linux for RPMs

TBD

OSGeo Incubation Discussion
Not required for OSGeo Incubation

OSGeo-Live Lightening Presentation

Description
This presentation provides a lightening overview of all applications on the OSGeo Live DVD/Virtual Machine, with one slide/project. It should take under 30 minutes, to fit into most conference programs. With over 40 projects and a few overview slides, each slide is limited to ~ 20 to 30 seconds.
Presentation is currently stored here: https://svn.osgeo.org/osgeo/livedvd/promo/en/presentations/OSGeoLive4_0Taster/
Requirements from each project
One slide which contains:
  • Image as per #Graphical_Image
  • Text in notes providing a 20 sec script for the presenter to read. A reference to the one page project overview, to provide the presenter with background information. This should be derived from the #Application_Overview
Responsibility
OSGeo Live team to compile the presentation based upon the Project Overview.
Project team to review slides and text for accuracy.
OSGeo Incubation Discussion
Not required for incubation.

Project Specific Presentation

Description
Up to 20 min presentation for each specific project.
Guidelines for presentation structure have not been provided, as there is not a strong requirement for consistency between presentations (yet).
Responsibility
Project's team
OSGeo Incubation Discussion
Not required for OSGeo Incubation

OGC Standard Overview

Description
A one page overview of key OGC standards
Published here: http://live.osgeo.org/standards/standards.html
Source files stored here: https://svn.osgeo.org/osgeo/livedvd/gisvm/trunk/doc/en/standards/
Responsibility
OGC to produce text
OSGeo Live team to incorporate into OSGeo-Live


Future Marketing Artefacts

As our projects mature, we expect to expand our list of desired marketing artefacts. Listed below are likely artefacts to be considered.

Case Studies

(Possible future desired marketing artefact)

Description
Systems architects and project directors reduce project risk by reviewing previous implementations of technologies they are considering. Hence, case studies which describe how Open Source Geospatial has been used in previous project are very valuable. Case Studies from risk adverse organisations (like government) are usually more valuable than those from R&D organisations (like University projects).
Projects should link to case studies. SeeCase Studies and the OSGeo Journal for ideas.

Training

(Possible future desired marketing artefact)

Description
Availability of training material for applications.
Training requirements and templates still to be defined.

Technology Comparisons

(Possible future desired marketing artefact)

Description
Comparisons between similar projects ease the technology selection process for new users wishing to determine which technology is right for them. These technology comparison summaries provide tables list available features and key selection criteria against applications.
Comparison projects:
Retrieved from "http://wiki.osgeo.org/w/index.php?title=Marketing_Artefacts&oldid=59033"